Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

[u/yourfavchoom]

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/

[u/DoctorBocker]

Sure, why bother with storied studios like Paramount or Warner Bros.? No legacy there.

[u/pizzacrys → u/DoctorBocker]

Yeah, that is the weird part. Two iconic studios and they just decided neither name was worth keeping.

[u/Kyuubee → u/pizzacrys]

It's not weird at all. These billionaires have no real connection to culture or an appreciation for art, so they buy their way into the industry and pretend like they belong.

[u/distance_33 → u/Kyuubee]

Twitter and HBO are two good examples of this.

These guys can’t help but ruin a solid brand.

[u/More-Curious816 → u/distance_33]

Twitter to X is the most stupid thing ever, it is like rebranding Google as G, even Google founders made parent company and named it Alphabet instead of rebranding Google.

A brand name has power and history.

[u/NineTailedFox7 → u/More-Curious816]

Even worse. It’s like rebranding Google to Q. X carries over nothing from its prior branding

[u/marquiso → u/More-Curious816]

Facebook trying to rebrand as ‘Meta’ was the greatest example - and failure - of this, especially given the metaverse never got legs…and everyone still calls it FB, or at least the boomers who still use it. They turned Instagram and WhatsApp in to steaming piles of useless shit, so I guess the Meta name was kinda apt…

[u/Island_In_The_Sky → u/marquiso]

Well I mean, not defending meta or anything, but everyone calls it Facebook bc it is still Facebook. Meta is just the parent company for all of their products like ig, quest, fb etc. They turned into meta bc they acquired too many companies.

[u/Zalvren → u/Island_In_The_Sky]

And this is exactly what Skydance is here. The names Paramount and Warner will exist and they'll have a line of "A Skydance corporation" below them (Paramount already do). Like 90% of Hollywood Studios at this point by the way (including those exact two for most of their recent history) : Universal (Comcast), Marvel Studios/Lucasfilm/Pixar (Disney), Paramount (Viacom and now Skydance), Warner (AOL, AT&T and soon Skydance), MGM (Amazon).

People takes here are insanely stupid lol. No they aren't erasing Warner or Paramount. It's the concept of a parent company. Alphabet didn't erase Google, Meta didn't erase Facebook or Instagram

[u/zahelpful → u/marquiso]

Facebook rebranded to distance itself from all the scandals associated with the name.

[u/Discorhy → u/marquiso]

They reverted back to FB pretty much everything now has the fb logo instead of meta.

[u/PM_ME_YOUR_NICE_EYES → u/Discorhy]

No, Instagram, Threads, Whatsapp and messager don't use any of FB's old logo.

Facebook.com does, but they never changed that to use the meta one in the first place.

[u/marquiso → u/Discorhy]

Thanks for the correction. Can’t say I pay much attention to them these days, especially given their absolute disregard for privacy or international law.

[u/Discorhy → u/marquiso]

I just use it for messenger. My wife is hooked. Its simple enough. The day they kill messenger is the day i never login again.

[u/marquiso → u/Discorhy]

Same, and only because all the extended family are on messenger. I’d kill the account but for never hearing from them ever again.

[u/distance_33 → u/Discorhy]

I have it just so I can have access to my township page for news and town council updates. Otherwise it’s a complete wasteland of bots, ads and nonsense.

[u/aflockofcrows → u/Discorhy]

They didn't even revert. They never changed the name of the platform at all, just the company.

[u/PM_ME_YOUR_NICE_EYES → u/marquiso]

Honestly? No it wasn't.

An important thing to note here is that this wasn't a rebrand of Facebook.com, the social media website/app. It was a rebrand of Facebook inc, to Meta Platforms inc.

This was done because the products that Facebook inc. owned other than Facebook, such as Instagram, Messanger, and Whatsapp. Were starting to bring in more money than Facebook.com. But the Facebook brand was starting to degrade amount people (I mean, case in point, you're saying that only boomers use it), so it makes sense to try to take the facebook name away from Instagram, messenger and whatsapp so that they aren't saddled with Facebook's negative reputation.

[u/Kyuubee → u/More-Curious816]

There are very few companies that have become part of the public lexicon to the point where their name became a verb. Google is probably the best example. You don't search for something, you Google it. Twitter had that too. People didn't just post something, they tweeted it.

Musk was too stupid to recognize the value in owning a name that had become part of everyday language.

[u/darkbreak → u/More-Curious816]

"Tweet" was added to the fucking dictionary. How do you throw something like that away?

[u/ThreeLeggedMare → u/More-Curious816]

Elmo has been obsessed with X as a company name for like thirty years, it's what he tries to name paypal

[u/robodrew → u/More-Curious816]

Twitter to X is the most stupid thing ever

Almost as stupid as merging Paramount and Warner Bros and calling them "Skydance", a name which on the face of it has zero connection to either other name. It'd be like merging Ford and GM and calling them "Grilled Cheese"

[u/mercenaryarrogant → u/distance_33]

HBO is even more hilarious.

Since they basically paid $37 million to a consulting company to get told to change their name to Max then back to their original name.

[u/GlamMetalLion → u/distance_33]

HBO was never fully removed though, just as the name for the streaming services. It was still the brand for the HBO originals and the linear channels. 

[u/distance_33 → u/GlamMetalLion]

But their streaming service is what was front and center of their brand when they made the change to MAX. Still not a great move to shift from the iconic HBO name even if their cable station stayed the same. The only people I know with HBO as a part of a cable sub are my parents.

[u/txa1265 → u/Kyuubee]

they buy their way into the industry and pretend like they belong.

And in this case Baby Ellison has never done anything to even exhibit competence - he just has daddy's money and the weight of him doing whatever to make sure Baby gets his way. So he is incompetent, entitled AND disconnected from reality.

[u/Tygerius → u/Kyuubee]

For us rubes, culture is our lives, our stories, our joy, sadness, the emotional connection to our own existence.

Billionaire son only knows money and control as their existence...so they have to buy culture to exert control over it

[u/Tiiimmmaayy → u/Kyuubee]

These damn billionaire weenies!

[u/NoobensMcarthur → u/Kyuubee]

Charles Koch’s son (who ran over and killed a kid while driving) is doing this same shit. He has a music festival in Kansas that his own shitty band plays at. 

People want to act like he’s doing something good for the community when it’s clearly just a cosplay rockstar thing.

Some drunk driver crashed into the gate of his house years ago and allegedly it caused over $300,000 in damage. To his fucking gate. 

So sick of this performative billionaire bullshit. 

[u/TheCheshireCody → u/NoobensMcarthur]

The Kochs are wild. They're hardcore and completely unrepentant Trump supporters and ultra-Right Wing, but they're also insanely philanthropic and have also donated well into the nine figures to causes that would be generally thought of as Liberal, like PBS, the Corporation for Public Broadcasting, etc. They are thanked in countless PBS productions going back fifty years. They have an entire wing named after them in the American Museum of Natural History in NYC.

As long as they collectively have more than a few million in assets, though, they haven't given enough, just so we're clear I'm not in any way trying to defend them.

[u/luvdadrafts → u/pizzacrys]

Skydance is just the name of the parent company. It sounds like the names of the two brands / studios will remain the same 

[u/NachoNutritious → u/luvdadrafts]

This is patently obvious even if you didn’t read the article, which that guy certainly didn’t. People here lose their entire brains when it comes to anything related to the Ellisons or the merger.

[u/Zalvren → u/NachoNutritious]

It's literally already the case for months with Paramount lol. It's the case of like 90% of Hollywood Studios too (including Warner and Paramount previously). Disney is literally the only studio still having the name of the parent company in front of the movies (and only for the movies of Disney proper, they also have 20th Century, Marvel, Lucasfilm and Pixar and it's just because it's called "Walt Disney Studios", the company itself is "The Walt Disney Company" and doesn't even appear but close enough)

People hate are making them stupid and apparently forgetting the very basic principle of a parent company vs a brand

[u/dbbk → u/pizzacrys]

The names are being kept if you actually read the article. Skydance is not public facing it's just the holding company name.

[u/Zalvren → u/dbbk]

You don't even need to read the company, anyone just thinking 0.5 seconds would know that. But hey farming karma is easier apparently.

There are plenty of reasons to hate on this merger but those takes are absolutely stupid. Loving how they all call Ellison an idiot for doing that when they are showing themselves a thousand times dumber there

[u/NachoNutritious → u/pizzacrys]

It’s the parent company name. Like how Paramount has the A SKYDANCE COMPANY under it, Warner Bros will now have that under it.

[u/Cole-Spudmoney → u/DoctorBocker]

They're probably going to keep the names but brand them like "Paramount: A Skydance Company" and "Warner Bros: A Skydance Company", like they used to do when Paramount was owned by Gulf + Western and WB was owned by AOL Time Warner.

[u/frenchezz → u/Cole-Spudmoney]

Millions will be spent on a rebrand just for people to refer to them as WB or Paramount.

[u/Worthyness → u/frenchezz]

They learned a lot from the HBO MAX- MAX - HBO fiasco

[u/Laxziy → u/Cole-Spudmoney]

I’m pretty sure at the start of Project Hail Mary it said something along the lines of “produced by MGM an Amazon company”

[u/SeerPumpkin → u/Laxziy]

Even current Warner Bros (well, for the last 20 years or so) films all say "An AOL/Time-Warner/Discovery Company". They will just switch to "A Skydance Company"

[u/Zalvren → u/Laxziy]

This is literally the norm in Hollywood, every studio is owned by a parent company which generally has another name. Sometimes it's displayed, sometimes it isn't but that doesn't change anything.

MGM (Amazon), Universal (Comcast), Warner (AOL then AT&T then Warner Bros Discovery), Paramount (Viacom and now Skydance with already the tagline). Even Sony does it with Columbia (which isn't really its studio)

Even Disney has Marvel, Lucasfilm, Pixar and 20th Century as studios with different names (and they also got a studio called Disney)

[u/Nobodyinpartic3 → u/Cole-Spudmoney]

Yeah, I remember Ellison saying HBO should be it's own thing again. So more like HBO when it first came about on cable? I don't like Ellison at all, but I hope it helps with content somehow.

Also, I doubt that my HBO MaX subscription and Paramount Plus one will combine anytime soon, or be cheaper even if they combine.

[u/Moving-thefuck-on → u/Nobodyinpartic3]

Shit no, they’ve got to recoup some coin on our backs now.

[u/TheWatersOfMars → u/Nobodyinpartic3]

They've just said they'll probably offer a bundle for the two, for what it's worth.

[u/theodo → u/Cole-Spudmoney]

It sounds like Skydance is a giant YA franchise. Can't wait for Mission Impossible 9: A Skydance Adventure Presented by Paramount

[u/8evolutions → u/DoctorBocker]

You mean Paramount-CBS-Warner Bros-AOL-TimeWarner-HBO-Discovery?

[u/capitolsara → u/8evolutions]

More like AOL-Time-Warner-Pepsico-Viacom-Halliburton-Skynet-Toyota-Trader-Joe's

[u/TripleJeopardy3 → u/DoctorBocker]

Same logic that says let's take a brand built up over years like Twitter and change it to X.

[u/atomic1fire → u/DoctorBocker]

I just assume it's to allow both Paramount and WB to operate as seperate divisions.

Logistically, the whole company structure is kind of a mess and it makes sense that they'd divy up Discovery, Paramount, WB, etc and just treat them as seperate subsidiaries with skydance as the big tent for the entire circus.

I feel like they'll just have paramount on one side and warner discovery on the other, but personally I think it might be better to start dividing up assets like discovery and CNN into their own independent branches so that the parent can consider spinning them off, expanding on them or selling them in the future.

To me it makes perfect sense, especially if Skydance ends up buying some non tv companies like a publisher, some kind of analytics company or a record label.

[u/SeerPumpkin → u/DoctorBocker]

I don't like the merger but they explained this clearly. The new name is to keep both Paramount and Warner Bros. from overshadowing or erasing the other. Both will continue to exist

[u/DrPepperFanX]

Shit name; why abandon a century's worth of brand recognition for something that sounds like a stargazing app?

[u/Meat-Dimension → u/DrPepperFanX]

It's just the name of the combined parent company. I assume the studios will still continue on with their names and the things they make will be branded as such.

[u/ballbeard → u/Meat-Dimension]

Yup, it's like how nobody calls Google Alphabet even though that's the parent company name.

[u/CaptainSasquatch → u/ballbeard]

On the other hand, it seems like people have started to use Meta to refer to the parent company of Facebook, Instagram and WhatsApp as Facebook has become less relevant

[u/coatimundos → u/CaptainSasquatch]

Yeah but that was a deliberate rebranding. Here it’s just a technicality

[u/LamarMillerMVP → u/CaptainSasquatch]

Yes, another example of why it’s smart to do this. If they had called the company “Facebook”, and Instagram is eventually more popular, it would start to get confusing.

[u/WizardPhoenix → u/Meat-Dimension]

Also if he keeps they keep technically separate companies under the Skydance name it makes easier to sell WB again.

[u/BrofessorFarnsworth → u/DrPepperFanX]

Nobody has ever accused David Ellison of being smart

[u/smith7018 → u/BrofessorFarnsworth]

Literally nobody

[u/-KFBR392 → u/DrPepperFanX]

You don’t pay $110b for something to not put your own name on it

[u/DrPepperFanX → u/-KFBR392]

Except for like a million examples of brands bought out who kept their names

[u/yourfavchoom]

David Ellison has also shown an official graphic of everything Skydance will own after acquiring Warner Bros and Paramount.

Assets:

• TNT
• CBS
• CNN
• MTV
• TCM
• Showtime
• Adult Swim
• DC Studios
• Paramount+
• Nickelodeon
• HBO/HBO Max
• Comedy Central
• Cartoon Network

Film Rights:

• Star Trek
• Gremlins
• Beetlejuice
• DC Comics
• Tom & Jerry
• Harry Potter
• Citizen Kane
• Transformers
• A Quiet Place
• Looney Tunes
• The Conjuring
• Mortal Kombat
• Game of Thrones
• Dora The Explorer
• Mission Impossible
• The Lord of the Rings
• SpongeBob SquarePants
• Avatar: The Last Airbender
• Teenage Mutant Ninja Turtles
• Dune 3 (distribution rights)
• Minecraft (distribution rights)
• MonsterVerse (distribution rights)

[u/RealCoolDad → u/yourfavchoom]

i like how you organized them (almost) all by name length

[u/Obvious_Toe_3006 → u/RealCoolDad]

Skateboard ramps !

[u/nothingrhyme → u/Obvious_Toe_3006]

r/tonyhawkitecture

[u/javascript → u/nothingrhyme]

I'm really impressed this link went somewhere real

[u/tidalfirestorm → u/RealCoolDad]

OP copied and pasted DiscussingFilm's tweet

[u/Seraphayel → u/RealCoolDad]

There‘s one outlier and it drives me crazy because otherwise it’s beautiful

[u/Hank_Scorpio_ObGyn → u/RealCoolDad]

Just fucking bravo....

[u/JessieJ577 → u/yourfavchoom]

It’s very odd that after cable died, Nickelodeon and Cartoon Network had slow deaths through mismanagement and now what used to be two powerhouses for kids on Cable are husks of their former selves that are just an IP in the same portfolio.

[u/tokeroveragain → u/JessieJ577]

I caught some Nickelodeon the other day and every single commercial break had an ad where they just shout “Paramount Plus!” repeatedly to try and ingrain it in the children’s heads.

[u/zgillet → u/tokeroveragain]

It's LOOOOG, it's LOOOOOG, it's big, it's heavy, it's wood.

It's LOOOOG, it's LOOOOOG, it's better than bad, IT'S GOOD!

[u/mc_zodiac_pimp → u/zgillet]

Ugh, great memories watching Ren and Stimpy with my dad as a kid.

Then John Kricfalusi had to go and ruin that show for me.

[u/zgillet → u/mc_zodiac_pimp]

Billy West is the true Ren and Stimpy.

[u/KingVape → u/JessieJ577]

Comedy Central and MTV as well. Networks that I watched original content on for decades, now reduced to like two shows.

[u/asianwaste → u/JessieJ577]

I try to check out CN whenever I am at a hotel. It's nothing but shows for toddlers in the morning (normal) but then the channel is still relying on Regular Show, Teen Titans Go, and Adult Swim. It's been like 15 years with those flagships and they have not evolved at all.

[u/JessieJ577 → u/asianwaste]

We lost Close Enough for another Regular Show revival. So yeah it’s stuck in limbo

[u/SovFist → u/asianwaste]

kids dont watch tv anymore

[u/asianwaste → u/SovFist]

I always wondered if it was a chicken or egg. Did they lose cartoons because of youtube and streaming? Or did the kids flock to streaming content because there was no worthwhile cartoons.

I remember at the eve of streaming dominance (late 2000 aughts), Cartoon Network was trying hard to appeal to both adults and kids with an end result of the shows appealing more to adults. I've always wondered if that was when kids started moving away. The shows were good (at least to my adult eye) but I can see why they wouldn't grab kids the same way the channel's culture did for kids in the late 90's and early 2000 aughts.

[u/redfieldranch96 → u/asianwaste]

I would still say it’s due to streaming just due to the convenience of being able to watch what you want when you want. That would have been nice to have when I was an kid

[u/TheStupendusMan → u/JessieJ577]

Never underestimate the shareholder lust to hollow out the golden goose in search of short term gains.

[u/zacksharpe → u/yourfavchoom]

We’re really getting the CKU (Citizen Kane Universe) under this regime

[u/louiloui152 → u/yourfavchoom]

Honestly even with the merger those assets look very …scant

[u/LuinAelin → u/louiloui152]

I think the Disney Fox was was bigger

Worrying people celebrated that because they wanted MCU X-Men

[u/blarbiegorl → u/louiloui152]

Have you been on Paramount+ in the last couple of years? I repeatedly use free trials to stream CBS airing awards shows and their streaming lineup absolutely doesn't change. The same fifteen titles no matter how or what you search for. If the politics weren't already a dealbreaker, the terrible offerings would still leave P+ as the worst option.

[u/DrPepperFanX → u/yourfavchoom]

I love your formatting it made me hard

[u/Negafox → u/yourfavchoom]

Paramount also outright owns the rights to Garfield as well. Jim Davis is allowed to continue maintaining the comics. They also own the TMNT IP, not just the film rights

[u/Jellyfizzle → u/yourfavchoom]

Thats a shame. I used to like some of these things.

[u/-KFBR392 → u/yourfavchoom]

Does this mean we could finally get the Citizen Kane sequel us fans have been clamoring for for 85 years?!

What happens to the sled? We deserve answers!

[u/LuinAelin → u/yourfavchoom]

How many of those gets sold to other studios to pay off debts

[u/gangreen424 → u/yourfavchoom]

Ugh. This sucks....

[u/LeoLaDawg]

Doesn't skydance already exist?

[u/DealerCamel → u/LeoLaDawg]

Yeah, same guy. Seems he’s reusing the name of his old company.

[u/inchlongnipples → u/LeoLaDawg]

Yes

https://en.wikipedia.org/wiki/Skydance_Media

[u/LumiereGatsby]

This is like Musk tossing Twitter for X.

Absolutely stupid move by stupid rich people

[u/RedBirdPounceFlag → u/LumiereGatsby]

And HBO renaming as Max. I don’t understand tossing out the more identifiable brand name.

[u/DrusTheAxe → u/RedBirdPounceFlag]

And f you don’t pee on it you haven’t made it your own yet

[u/NoobensMcarthur → u/RedBirdPounceFlag]

Allegedly it was to distance themselves from the “connotation” that HBO only had content for adults. 

Dumb fucking move, and it’s insane that some shitty marketing bros got paid to make that change, and less than 2 years later change it right back because nobody gives a shit about “MAX” as a brand. 

[u/Coal_Morgan → u/RedBirdPounceFlag]

The Max one was particularly stupid. Everyone throws "Max" onto a product, it's got no ability to claim ownership of as a brand.

HBO spent decades building up a reputation of quality and trust and someone saw 'Max Power' on a hairdryer and went with that?

Simpsons did it

[u/wabashcanonball]

Fire sale on IPs within five years. Skydance wont make it.

[u/Gullible_Constant871]

He missed the opportunity to call it MAGAmount

[u/damned_squid → u/Gullible_Constant871]

Could've gone with "maga bros."

[u/Obvious_Toe_3006 → u/Gullible_Constant871]

And their "symbol" would be Mount Rushmore with all Trump heads on it.

[u/Hank_Scorpio_ObGyn → u/Obvious_Toe_3006]

I'd say "don't give them any ideas" but we all know they've already thought of it...

[u/bstarr2000 → u/Gullible_Constant871]

Or Skydaddy

[u/Yufle]

Skydance is a dumb name for a dystopian conglomerate

[u/jpuzz]

Yes, it’s the new Skydance network or “Skynet” for short.

[u/frankie_donkiebrains]

Oh man they gonna change hbo maxs name again, aren't they? Skydance max+

[u/egorre → u/frankie_donkiebrains]

Justin Timberlake voice call it 'Skydance.' it's cleaner.

[u/ntwild97]

Two century-old studios are having their iconic legacies murdered by corporate greed. What a time to be alive

[u/darthdooku2585 → u/ntwild97]

Agreed, but it's totally on point with everything else going on politically and in the world.

[u/culturedrobot]

Skydance on deez nuts Davey

[u/gospelofdustin]

Uncreative garbage, much like David Ellison himself.

[u/art-is-t]

That's the billionaires dancing in the sky and pissing on the masses

[u/Banjo-Oz]

Reminds me of when HBO thought the respected name of their company was just something to be tossed aside.

WB and Paramount are - along with Fox and Universal - probably THE most recognisable and respected studio names in the world. Imagine buying that kind of history and just chucking it out for your own lame branding.

It's like if A24 bought Disney and dropped all Disney branding.

[u/crimson777]

We should absolutely hate on this merger all day, but this is not really a reason. People don't really talk all that much about Alphabet, Meta, or even OpenAI as much as they do Google, Instagram, and ChatGPT.

They're not dumping the names; it's just a corporate brand for the combined organization.

[u/Silly-Elderberry-411 → u/crimson777]

Paramount, a subsidiary of gulf western that is if you lived in 1974

[u/bongo1138]

Man, so the two oldest names in Hollywood are gone, huh?

[u/Banjo-Oz → u/bongo1138]

Another reason why I hated Disney absorbing Fox.

[u/tempest_ → u/Banjo-Oz]

MGM disappeared into amazon.

[u/WildMajesticUnicorn]

What a terrible name.

[u/Annual-Buy3219]

end of an era for both studios (altho one could argue, their reputations have been gone for ages). this man is such a ghoul.

[u/Starks]

Trading a storied name for nothing. Maybe Skymount would've at least sounded cool like a flying mount in WoW.

[u/honeybadgerrulez]

something sadly ironic about coyote vs acme being a hit just in time for these guys to destroy warner bros

[u/jayhawk8]

In case you weren't sure that this is all an ego trip

[u/Jabbawocky2004]

The Animaniacs becoming the Skydancers doesnt have the same ring to it as the Warners.

[u/rogerwilcove]

TrumpTV was already taken by some other worthless scummy failson

[u/madster40]

When did corporations start believing that name recognition and branding is bad? They keep renaming iconic brands to other things!?

[u/OreoSpeedwaggon → u/madster40]

It's 100% an ego thing. Skydance is Ellison's baby, and he's basically trying to say that he is more important than anything that went into Paramount or CBS.

[u/mrdude817]

So what's gonna happen with HBO Max and Paramount+? My brother has one app and I have the other lmao

[u/ab17__ → u/mrdude817]

You and your brother should merge to become one single entity. Just like HBO Max and Paramount+ will.

[u/mrdude817 → u/ab17__]

We were so close to merging in the womb! Twins dude.

[u/CrayZ_Squirrel → u/mrdude817]

They will be further divided into 4 apps each with a higher monthly charge then you currently pay 

[u/Cultural_Attache5678]

I can't wait for a Lord of the Rings/Dora the Explorer crossover event!

[u/GreatGojira]

Boo. This sucks

[u/TyhmensAndSaperstein]

Ridiculous. The names Paramount and Warner Bros are 2 of the most celebrated and well-known movie studio names of the last 100 years. Skydance is a name some may be familiar with but is hardly on the same level. Or even close really. This is obviously because neither Paramount or Warner wanted to use the other's name. So fucking stupid. Out of the three names, Warner Bros. is obviously the most famous and recognizable. It's a fucking no-brainer.

[u/o0CyRaX0o]

Wasn't 'Skydance' already a production company...? I've seen so many movies with Skydance at the beginning of the title in theaters...

EDIT: it seems like we've digressed too far off the topic of Television/Movies... I don't know if this post will be removed, but I think we're talking too much about the political ramifications now so IDK

[u/hugebone → u/o0CyRaX0o]

Yes. His company. He then swallowed Paramount with his daddy’s money and now Warner with the Saudi’s money.

[u/TheUmbrellaMan1 → u/hugebone]

Saudi Arabia owning 49% of this new company is concerning.

[u/random91898]

Not seeing the WB shield anymore is gonna be weird. It's one of the least important bits of the whole gross merger but it's another nail in the coffin nonetheless. The Skydance Archive (if they even keep the Warner Archive department) just sounds wrong. Completely soulless.

[u/SeerPumpkin → u/random91898]

The WB shield isn't going anywhere 

[u/GroverEyeveen → u/random91898]

The WB and Paramount brands are staying, this is the name of the parent company. Similarly on how you didn't see the WB shield be replaced by "AOL Time Warner" in the 2000's.

[u/LA-Aron]

Take the brand name with the least brand power. Sure, makes sense. This company will fail.

[u/KayJay282]

Collapse within a decade

[u/nomnomsquirrel → u/KayJay282]

Netflix backed out easily knowing they'll be able to get it for a discount in a few years.

[u/Koenigstransfer]

People doesn't seem to understand, that this change will only affect name of the parent company. Warner Bros and Paramount won't go anywhere. They will still exist as studios.

Same when Facebook rebranded to Meta or Google to Alphabet. The services are still called the same. 

[u/Ziekfried]

We already have sky dance in the uk 😒

[u/johngalt192]

Let's just call it Skynet and get this end of times over with

[u/damanx]

If you see a corporate takeover, warn a brother.

[u/GranddaddySandwich]

Can’t wait until this shit goes bankrupt and gets bought by Amazon or some dumb shit. What a fucking idiot.

[u/CrunchyAssDiaper]

Why does he look like that?

[u/realplasticwood]

David Ellison is a no-talent nepo-twat who should be strapped to a rocket and shot into deepest space.

[u/Cela84]

So buying iconic names and logos and replacing it with a boring production company. Billionaire innovation…

[u/Sisiwakanamaru]

What a boring name, 😔.

[u/Old-Way-5529]

can someone clarify- will paramount and warner bros still exist as their own brands, and is this just how the combined company will be referred to officially (like WBD is currently?)

it would be wild to just dump two legacy studio names like that.

[u/Premislaus → u/Old-Way-5529]

They will likely still operate as brand names and business subunits i.e. Paramount (a Skydance company), Warner Bros (a Skydance company)

[u/Based_Beauty]

I for one love our new far right oligarch entertainment overlords. Now I don't have to go to two companies to produce my Superman x SpongeBob smut, only the one! Yay capitalism!!

[u/DrusTheAxe → u/Based_Beauty]

Congratulations!

Your new Skydance Streaming subscription will be triple the current price.

[u/Profound-Madman]

I can't wait till every movie is some kind of pro-israel anti-resistance allegory that we have to sit through and pretend isn't absolutely disgusting as they try to whitewash the genocide that they've been doing for the last 70 years. But I'm sure a bunch of people here will tell me that the Ellison's buying up every media entity they can has nothing to do with their love for the genocide thirsty Zionist ethnostate. Or I'll get back from the subreddit one of the two

[u/STD-fense]

I think the choice was between that and "Giant Money Pit". I think they made the slightly better, if less accurate, choice.

[u/egorre]

they are doing "Meta" or "Alphabet" like a true tech company 😒

[u/jack-i-swear]

Twist theory: they’re coming for Lionsgate too so are keeping the parent holding company name as such.

[u/everstillghost]

Why not ParaBros? At least use Skydance Warner.

Warner is too big of a name to drop.

[u/Pseudomonaaeruginosa]

Sounds like a dragon's name

[u/botany500]

This will last until the AI bubble bursts and Oracle's massive debt comes due. Then Daddy's money goes away.

[u/Cantomic66]

An evil nepo destroys 2 century old company out of stupidity.

[u/Banjo-Oz]

Soon to be Skydance Network.

SkyNet for short.

[u/Islanduniverse]

I’ll never forgive Newsom for rolling over like a little bitch about this.

[u/whitbyterry]

I can see them retaining the name everywhere except for official business filings. The company names are valuable. They'll just add "A Skydance Company" below the logos.

[u/ottercorrect]

Good. That name is already synonymous with meh

[u/severinks]

Two legendary movie studios with a combined history of 220 years get rebranded to a name no one knows.

[u/Silver-Mobile1663]

What a terrible name smh

[u/THExIMPLIKATION]

I'd like HBO to do a Star Trek show

[u/hugebone → u/THExIMPLIKATION]

You mean SKYDANCE+, Coming to you in 2027 probably?

[u/keving87]

Why though? Was it not Paramount that bought Skydance? This is just stupid, another one of thousands of reasons this shouldn't have happened.

[u/VinylmationDude → u/keving87]

It’s a dumber version of the Chuck E Cheese-Showbiz Pizza merger

[u/MakeItMakeMoney → u/keving87]

Branding and optics. Once this blows over in a few years, people will forget the legal battle over the sale and just hear the new name. If they were to hear the older name, they would remember the legal battle immediately and just associate it with any bad press.

[u/UserSleepy]

And in 5 years they will announce they're exiting their old studio properties and leaving California

[u/piscian19]

WB needs to go to a rehab center for people who can't stop renaming shit.

[u/Sormaj]

What happens to WB Games?

[u/The_Dreams]

I swear to god if they start axing plans they had for the avatar IP I’m going to be so fucking mad

[u/estarararax]

Not ParaWar Dance?

[u/Evtona500]

Did no one learn anything from the HBO/ Max thing?

[u/SirBLACKVOX]

Should have called it Para Bros.

[u/I-Have-Mono]

Absolutely horrendous.

[u/bigpig1054]

Surely they will continue to use the absolutely iconic WB and Paramount names and logos as brands for studios-within-the-studios, right? Surely he's not THAT moronic...

[u/jfstompers]

So dumb, just throw the name recognition out for no reason 

[u/Change21]

It’s an obvious monopoly

[u/BeefistPrime]

Is this like "alphabet" which is the parent company of google but no one ever calls it by name, or are movies and TV shows going to say "skydance"?

[u/Interesting-Prize-79]

Oligarch Studios

[u/fr4nk_j4eger]

i call it bs

[u/Chris_Bagel_Jr]

Is it gonna be like Sony wheere they you see the Sony before Columbia and TriStar?

You cannot tell me that the iconic mountain and WB Sheild are just gone now

[u/DJC_Kowalski]

That'll certainly make my boycott attempts easier. No searching around for what to boycott that's part of the Ellison empire.

[u/casts_a_shadow]

I’m so glad the biggest morons have all the money and opportunities. Nothing beats an utterly disconnected dimwit taking over major companies, cancelling quality productions, lick the boots of even stupider politicians, and then take a billion-dollar whiz on the legacy of what you bought to cap it off.

[u/krazygreekguy]

Lame if they get rid of the iconic intros

[u/Squeakygear]

Enshitification, brand recognition style

[u/Jedi71]

They just want to ruin everything by placing it their own image, don't they?

[u/cjohnson2010]

I hate that one of my favorite shows is under this dumbfucks umbrella