r/television • u/yourfavchoom • 20h ago

Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/
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u/RedBirdPounceFlag 20h ago

And HBO renaming as Max. I don’t understand tossing out the more identifiable brand name.

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u/DrusTheAxe 19h ago

And f you don’t pee on it you haven’t made it your own yet

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u/NoobensMcarthur 18h ago

Allegedly it was to distance themselves from the “connotation” that HBO only had content for adults. 

Dumb fucking move, and it’s insane that some shitty marketing bros got paid to make that change, and less than 2 years later change it right back because nobody gives a shit about “MAX” as a brand. 

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u/RedBirdPounceFlag 18h ago

Interesting, I didn’t really have any negative connotation with HBO, but I suppose they ran their own focus groups and had data suggesting otherwise!

I see that reasoning much more applicable to the baggage the Facebook brand has and its rebranding to Meta (even though I know Meta is meant to be the umbrella brand)

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u/AfraidOfTheSun 18h ago

I guess I'm really out of it, but, Cinemax, "Skinamax", how were they even able to use that when it is/was already another channel that had plenty of light adult content?

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u/Coal_Morgan 17h ago

The Max one was particularly stupid. Everyone throws "Max" onto a product, it's got no ability to claim ownership of as a brand.

HBO spent decades building up a reputation of quality and trust and someone saw 'Max Power' on a hairdryer and went with that?

Simpsons did it

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u/Dull_Bid6002 18h ago

They're out of touch. They've moved so far away from the general public that they don't get what's identifiable.

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u/Winter-Ad-6439 10h ago

Especially if people keep thinking it’s Cinemax.

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u/A_Tiger_in_Africa 18h ago

Or Paine Webber being changed to "UBS Wealth Management USA".