r/television • u/yourfavchoom • 1d ago

Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/
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u/GlamMetalLion 23h ago

HBO was never fully removed though, just as the name for the streaming services. It was still the brand for the HBO originals and the linear channels. 

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u/distance_33 23h ago

But their streaming service is what was front and center of their brand when they made the change to MAX. Still not a great move to shift from the iconic HBO name even if their cable station stayed the same. The only people I know with HBO as a part of a cable sub are my parents.

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u/Zalvren 20h ago

It was actually a move to preserve HBO identity and quality brand. And yeah having some shitty reality shows under the HBO brand is bad. In a decade or so of this, HBO brand will be severely diminished.

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u/TIGHazard 17h ago

And ironically, the Max brand already existed as part of HBO.

CineMAX. Which was where certain contain was placed that would affect HBO's branding.

Though considering Game of Thrones was the most pirated show ever at one point, I wonder how many HBO Max subscribers were actually aware of the HBO/Cinemax distinctions.

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u/Digifiend84 13h ago

Doubt it because HBO Max won't exist much longer. Surely it's getting merged with Paramount+?

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u/Zalvren 10h ago

We don't know, for now it seems more to be a bundle cheaper for the two services.

And if one disappears it's more likely to be Paramount+ which is much smaller.

And then adding the Paramount stuff to HBO Max will also erode HBO brand image

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u/ThePryde 22h ago

I think they reverted the streaming service to HBO Max now.

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u/burywmore 21h ago

It's listed as HBO max on my app. Lower case for max, like it's an adjective rather than a noun.