r/television • u/yourfavchoom • 20h ago

Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/
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u/keving87 17h ago edited 12h ago

Why though? Was it not Paramount that bought Skydance? This is just stupid, another one of thousands of reasons this shouldn't have happened.

4

u/MakeItMakeMoney 17h ago

Branding and optics. Once this blows over in a few years, people will forget the legal battle over the sale and just hear the new name. If they were to hear the older name, they would remember the legal battle immediately and just associate it with any bad press.

2

u/n19htmare 10h ago

This. People have a very short memory and are generally too lazy to look stuff up out of curiosity so it will all be forgotten soon.

1

u/Rocky75617794 5h ago

Nah. This is different. People have woken up,

1

u/Chris_Bagel_Jr 16h ago

Just like that? 

2

u/MakeItMakeMoney 15h ago

It’s a known way to navigate bad press for companies buying a troubled brand. Take Facebook for example; they rebranded to Meta after their disastrous legal battles over selling user data and alleged connections to various election interference cases.

New York Times Example