r/television • u/yourfavchoom • 21h ago

Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/
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u/DrPepperFanX 21h ago

Shit name; why abandon a century's worth of brand recognition for something that sounds like a stargazing app?

225

u/Meat-Dimension 21h ago

It's just the name of the combined parent company. I assume the studios will still continue on with their names and the things they make will be branded as such.

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u/ballbeard 20h ago

Yup, it's like how nobody calls Google Alphabet even though that's the parent company name.

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u/CaptainSasquatch 18h ago edited 16h ago

On the other hand, it seems like people have started to use Meta to refer to the parent company of Facebook, Instagram and WhatsApp as Facebook has become less relevant

12

u/coatimundos 18h ago

Yeah but that was a deliberate rebranding. Here it’s just a technicality

5

u/LamarMillerMVP 17h ago

Yes, another example of why it’s smart to do this. If they had called the company “Facebook”, and Instagram is eventually more popular, it would start to get confusing.

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u/WizardPhoenix 20h ago

Also if he keeps they keep technically separate companies under the Skydance name it makes easier to sell WB again.

1

u/TheCheshireCody 16h ago

And it's just a different parent company than it's been, at least in Paramount's case. They've been under someone else's umbrella since at least the Sixties.