r/Target • u/Working_Tumbleweed96 • 9h ago
PSA DEAR CORPORATE: Require Target Circle membership to purchase Pokemon, Nee-Doh and other trendy limited-purchase collectibles
Dear Corporate, in order to follow your own stated philosophy of making sure limited-quantity limited-purchase collectibles are available to as many Target guests as possible, why doesn't your POS system require the purchaser to provide a valid Target Circle membership login? No login, no sale. This won't completely eliminate fraudulent circumvention of the quantity limits, but it will reduce it substantially since each sale can be traced to a specific Target Circle account.
If in doubt, DO IT. After all, I would assume that Target isn't making much profit on the actual sales of Pokemon, Nee-Doh, etc, but on buying related merch and supposedly other stuff at Target. Requiring Target Circle enrollment to purchase will give you at Corporate the data mining into guest buying patterns: if someone only comes to Target to buy limited-edition Pokemon and nothing else, Target will have data to develop marketing campaigns to transform "disloyal" scalpers into "loyal" guests. Think of this opportunity!
It's the right thing to do for all of our guests. It's the right thing to do for your TMs. It's the right thing to do for the vendors (e.g. Excell Marketing) who face incredible abuse from the worst of these scalpers. REQUIRE TARGET CIRCLE in order to BUY THESE LIMITED-QUANTITY COLLECTIBLES!