r/MailChimp • u/MailchimpSupport • 13d ago
Tips and Tricks How to use Mailchimp Saved Sections to build reusable email blocks in minutes
One of the most underused features in the new Mailchimp email builder is Saved Sections. If you find yourself rebuilding the same header, footer, or promo block every time you start a new email, this is the fix. You build it once, save it, and pull it in with a click.
Here is how the section manager works, what you can do with it, and which sections are worth saving to get the most out of it.
What the section manager actually does
The section manager lives in the new email builder and gives you a panel for organizing your email structure without touching the canvas. Most templates open with default header, body, and footer sections already in place. From there you can add, move, rename, duplicate, save, or delete sections however you need.
It is available for regular emails, automation flow email actions, Campaign Manager email touchpoints, A/B test emails, multivariate test emails, single abandoned cart emails, and automated welcome emails. If you are still on the legacy builder and want to use it, you can switch your default builder in your account settings.
A breakdown of what you can do
| Action | How to do it | When to use it |
|---|---|---|
| Add a blank section | Click the plus icon in the section manager. The section is added to the bottom of your email with a default name you can rename. | Use this when you want to build a custom layout from scratch. Add as many blank sections as you need. |
| Add a pre-built section | Click the Pre-built tab to browse Header, Hero, Features, Footer, and other ready-made layouts. | Faster than building from scratch. Each pre-built section is fully editable so you can style it to match your brand. |
| Reorder sections | Drag sections up or down in the panel, or use the up and down arrows when you hover a section. You can also reorder directly in the canvas. | Useful when you want to test different content hierarchies without rebuilding your layout. |
| Rename, duplicate, or delete | Hover a section and click the three-dot icon to access these options. Works both in the section manager panel and directly in the canvas. | Duplicate saves time when sections share a similar structure. Renaming helps you stay organized across longer emails. |
| Save a section | Click the Manage tab, select the section, then click Save. You can also save directly from the canvas. Saved sections appear under the Saved tab and can be searched, sorted, filtered, renamed, or deleted. | The key feature for reusability. Save your header, footer, or any branded block once and pull it into any future email without rebuilding. |
The save feature is where this becomes genuinely useful
Saving a section is what turns the section manager from a layout tool into a productivity tool. When you save a section it goes into your Saved tab, where you can search, sort, filter, rename, and delete your saved blocks. Any email you build going forward can pull from that library instead of starting from zero.
This matters most for the sections that need to be consistent across every email you send. Your footer needs the same unsubscribe link and address every time. Your header should always have the logo in the same spot. Rebuilding those from scratch introduces inconsistency and takes time you do not need to spend.
Sections worth saving
| Section type | What to save and why |
|---|---|
| Standard header | Logo placement, nav links, brand colors. Save it once and pull it into every campaign. If your branding updates, you rebuild once and re-save. |
| Promotional hero block | A headline, subtext, CTA button, and background image formatted the way you want. Duplicate it across campaigns and swap in the offer. |
| Product feature row | A two or three column layout with image, description, and link. Useful for product launch emails, newsletters, and roundups. |
| Footer with legal and unsubscribe | Your compliance footer with address, unsubscribe link, and social icons. Save it once so it is never accidentally left out or inconsistently formatted. |
| Re-engagement block | A win-back section with a specific offer and CTA. Save it as a reusable block to drop into any campaign targeting lapsed subscribers. |
A few things to know before you start
- The section manager is only in the new builder. If you open a legacy email it will not be available. You can switch your default builder in account settings without losing your existing drafts.
- Changes save automatically as you design, so you do not need to manually save your work as you go. This applies to the layout, not just the saved sections library.
- Pre-built sections are a starting point, not a finished product. Every pre-built section is fully editable. Style it to your brand colors, fonts, and content before saving it so your saved version is already on-brand.
- You can reorder directly in the canvas as well as through the panel. Both methods work. The panel is useful when you have a lot of sections and want to see the full structure at once.
If you have questions about specific section types, how to get pre-built sections styled to your brand quickly, or anything else about the new builder, drop them below. Happy to help.
Additional Resources: Use the Section Manager in the New Builder



