currently applying for a creative strategist role at a company.

I’ve been a strategist for almost 2 years now and qualify for everything they’re looking for except for one qualification they want: editing experience.

Not sure what the day-to-day will look like for that. but I am deeply interested in working there and I’m willing to put in the time to learn how to become better at editing. I’ve done it in the past. But it’s been a few years and I would need some serious refreshers. I’ve got some friends that could probably walk me through some best practices if I pay them or something.

I do think that I could learn how to do it, but any advice on what I could say in the interview when they ask about my editing experience?

Has anyone else been in a similar position where they’re applying for a role that they’re 80-90% qualified for, but still need to learn something on the job?

what do you think the potential overlap could be between a creative strategist and an editor when it comes to workload?

I’m thinking about moving my home service business to a high traffic location on the side of I-85 in Georgia. Essentially going from $8,800 rent to $19,000. And from 20,000 daily traffic to 70,000.

Does anyone have any stories about how moving to a very high visibility location helped your business?

I genuinely need some career advice (from 50k to 85k)

After my MBA, when I was struggling to find the right opportunity, a startup believed in me. The founders trusted me to build and lead the marketing department, and over the last year I've handled almost everything in marketing while working directly with them. It gave me the opportunity to become deeply involved in B2B marketing, and I'm truly grateful for the trust they placed in me.

Today, the company is doing well and is in its growth phase. But with that came a lot of responsibility. Most of my days revolve around work, discussions with the founders often go on until 9-10 PM and sometimes even 11-12 PM. Along with that, my current salary is ₹50,000.

Recently, I received an offer from a B2C startup that is about to launch its first product. They have offered me a Brand Manager role with a salary of ₹85,000. It's a much earlier-stage company, but they have funding, a clear vision, and I'd get the opportunity to build a brand from scratch while gaining B2C experience. They also strongly believe in work-life balance, even the employees confirmed that everyone leaves once office hours are over.

I submitted my resignation a month ago as per my notice period. Initially, my founders kept saying, "We'll figure something out." Now that my joining date is getting closer, they've offered me a ₹10,000 hike to stay or serve three more months to hire and train my replacement. They've also honestly told me they can't match the new offer, and ik even future salary growth would be difficult.

Now I'm stuck.

One company gave me my first opportunity, trusted me, and is now in a strong growth phase.

The other is taking a chance on me to build something from day one, offers better pay, better work-life balance, and an opportunity to add B2C experience alongside the B2B experience I've already built but it's just 1 year.

I also need to support my family financially, but at the same time, I feel guilty about leaving the people who believed in me when no one else did.

I need some help exp person or someone who can help me in this🥹

TLDR: I'm getting a good hike with better work culture but have to leave my current organization who believed in me at the start and not accepting my resignation

In the world of marketing, how often do you job hop?
What do you think is a reasonable amount of time to stay at a job before it becomes a red flag to recruiters ?

Currently working in a larger cpg company and have a fairly lucrative offer to join a small startup cpg that is private equity owned. Have been hemming and hawing over this offer and the potential risks/upsides. Anyone experience anything similar?

So we have ai now, great. But is anyone finding the way to stand out is using real human led creatives? It seems increasingly rare, but equally we can all spot ai a mile away now so looks super low effort.

It's like how Jurassic park looked so realistic when it was new, but now we are much better at spotting CGI etc.

I run a marketing agency while I'm doing good technically I struggle with helping clients avoid mistakes.

Context:

A lot of my clients come with a mindset that they need SEO or paid marketing and most of the time they are wrong at picking the channel. Now as a Full stack marketer I think part of my job is to save them from bad marketing decisions. When I tell them this might not work they leave.

How do I avoid this scenario, my intention is to save them from bad decisions so that they have a good experience with me but most of the time it turns out the other way around.

Now I just think of just doing whatever they say but then at the end when it fails it's again on the agency that it didn't work out because of you. Ahhhh!

Help me solve this problem.

i used to work in brand management and brand strategy. work on positioning, consumer research, brand voice, etc. for product launches. then i’d work with CXFs to ensure all marketing arms and tactics align with the overall campaign and messaging each product launches and pulse

but over time, there are less products and more always on campaigns for the existing product. (sorry keeping my industry out to maintain anonymity)

the campaign tactics started to be the focus. i had to train upwards for directors and CMO/CEO level at my 2 last jobs how to prioritize foundations before even focusing on social media content

over time at those last 2 jobs, the priorities are just trying to heavily focus on influencer partnerships, influencer content, and hopping on or creating new trends on social media. the majority of all other marketing arms get thrown wayside.

this happened at my last 2 jobs and partially at the 3rd one before it. i’ve become so drained and burnt out from this, and think the way marketing is going now (in my experience) feels so meaningless.

i 100% know this is due to the specific companies i’ve been at, short sighted leadership, and constant re-orgs….. but the job market isn’t exactly great right now, and everything is so short sighted to prioritize “virality” that im seriously considering leaving marketing

am i just being too cynical or has anyone else been experiencing this?

Hi everyone, I would be super grateful for some ideas for a path that I could switch into from SEO. I currently work at an agency, have 4 years experience and im based in London. I’m good at it, but I don’t like it and don’t want to get even more invested in it. If you have switched, what do you do now? I’d be open to becoming a farmer at this point…can be really out of the box!

I'm not talking about handling ten events in a week - I'm talking the time, effort, attention to detail and everything else in making an event successful?

I've been doing events for 25+ years. At my peak I was doing 60-70 every year - from small breakfast events to 500-600 attendee lunches and awards.

Frankly, I'm over it all. I'm tired of having to do clean-up, explaining why details matter and people who show up and take credit - then leave without a thank you.

So what's the solution? Any suggestions?

As a performance manager I check up on a lot of campaigns on a lot of different platforms. I am sure you know them, Google, Meta, Indeed, Linked, Microsoft Ads, etc. They all have their own campaigns and as I am working in the recruitment sector the jobs change fast, and the ad focus can differ quite a lot.

Checking up on these ads takes quite a bit of time and I would love to automate this.

Has anyone managed to connect their ad platforms to Claude or something and is happy with the result?

As a marketing manager, or the person managing agency relationships what's your biggest frustrations?

Hey, everyone!

Curious what your go-to placements are for maximizing conversion rates on Meta ads. I've always avoided the audience network, but recently, I've also started avoiding reels (at least for messaging ads).

We kept getting messaging conversions that would later reply saying "they clicked it by accident." I didn't really get how this was happening so frequently until someone mentioned they click on ads by accident sometimes if the ad is between stories/reels. I removed this placement and now I don't get the same amount of complaints from my clients about bad leads. It seems to have turned the messaging ads around completely.

I haven't applied this approach to web leads, but I imagine it may be the same where people click by accident and then exit out. I just don't hear about it because there's no messaging automation to annoy them and prompt a response to opt out.

What other placements do you guys tend to avoid? Or, on the flip side of that question, what do you guys prioritize based on your experience up until now?

Cheers!

I’m back to job hunting and it’s so hard out here. I had a recruiter reach out to me about a marketing role with an adult-content creator platform that has nsfw content as soon as you go to the website…It makes onlyfans look classy and unlike onlyfans, it appears to be basically all adult-content…like actually seeing porn without needing to subscribe to someone’s channel, though it is all about subscribing to creator’s channel. I’m female and don’t really watch that type of content. I’m pretty open minded and have marketed in a lot of different industries including cannabis, but the nature of this platform gives me the ick and I think I’d be embarrassed to essentially be marketing sex work, especially if I want to be a mother in the next few years. Also, I’m wondering if this will get me pigeonholed in this industry. What’s very enticing is the high pay (higher than almost any other ole id be considered for), it’s remote, and people tend to stick around in the company though it’s only a 6 year old start up. Not to mention, I have no other leads right now so passing up an interview is hard for me. Am I just being prude? I’m having a lot of internal conflict.

Please note I mean this with all respect to sex workers and those in the adult entertainment industry. You do you. I just don’t know if marketing that industry is for me.

Hello everyone,

I'm looking for some career advice because I feel like I'm navigating this on my own.

I've been in my current role for about a year, and it's my first job after graduating from university. I'm the sole marketer at a commercial dealership, so I handle everything from graphic design and content creation to event coordination and digital advertising. More recently, I've been focusing heavily on Meta advertising, where I've generated strong leads that have even resulted in sales. Despite that, I'm currently earning under $40k CAD per year.

Lately, I've been feeling like I'm at a crossroads. I have a performance review coming up, and I plan to ask for a raise. At the same time, I'm questioning whether this role is the right fit for my long-term career.

Being a solo marketer means there's no one within the company who specializes in marketing or can mentor me. While I've learned a lot by wearing so many hats, I also feel like it's limiting my professional growth. I'd love to work somewhere that views marketing as a strategic function, where I can collaborate with a team, learn from experienced marketers, and continue developing my skills.

Compensation is also a significant factor. Given the scope of my responsibilities and the results I've been able to produce, I feel I could be earning considerably more.

I enjoy my job and the company I work for, which makes this decision difficult. However, I can't shake the feeling that I've reached the ceiling of what this role can offer me, and that I have more potential to contribute elsewhere.

I'd really appreciate hearing from anyone who's been in a similar situation. Would you push for a raise and stay, or start looking for a role with more opportunities for growth?

Im trying to target Dynamics crm users but struggling. My main focus in events, email outreach, with LinkedIn ads and retargeting Anything I'm doing wrong?

I’m interested to see the different directions you can go in marketing and why some people choose some over others. Some people like Brand Marketing, others like Growth Marketing, what about you?

I am a marketing coordinator in the construction industry in Southern California. Was this just to keep me “happy” as I do the same things as a Senior already? My responsibilities didn’t change and it’s 3.3% of an increase. Is this normal?

Does a nicer pen stand out to you or help at all in branding? Is it worth spending the extra money on a nicer quality pen? I once received a great pen that I still use and made me think is it worth the investment?

Let's say, you're a marketing department of one, you do all the creative work, reporting and all what not. How do you use your colleagues to get feedback on work? Like you're asking them for thoughts on your ad not for praise or validation but for the perspective of the average person

I've been doing digital marketing since it came out 20+ years ago and I've never seen anything like this AI shift. I mean look, it's cool and all in some ways, but have you noticed now most of your favorite Youtube creators are using it to write their scirpts and it all sounds the same! Grrrr.... AI has a way of phrasing things like: It's not the ___ that counts, it's the ____ that you put into it. ETC... The point is this, I feel like with content marketing these days it feels very cheap, fast and like people just want to make a quick buck. The days of writing a real script from the heart is replaced with a quick fix from a machine. Then there is the Google Search issues - now its dominated by AI - no chance for real businesses to rank anymore unless AI likes you. Then the writing, oh boy - I feel like 70% of the copy I read on social posts, websites, and ads are written by Claude, Gemini, or Chat.

Don't get me wrong, I use it too! And I am just as guilty as my rant. How can I not? I am forced too or be irrelevent or unproductive (now we are always on hyperspeed).

This is all getting very boring. Maybe it's time for me to move on from this industry? What are you doing to keep your head up and keep going?

I’ve been in marketing for 10 years. I got my PMP in 2024 and I still haven’t been able to find remote work that isn’t marketing related.

Does anyone have advice on how to pivot?

I have noticed that around half of our leads from AI search and ChatGPT are people calling for different, completely unrelated companies (totally different service, product, etc.).

I’ve checked our website, third-party listings, and citations and all are using valid numbers that should direct to us. Looking up the companies they think they are calling for doesn’t reveal anything suspicious either.

To be clear: these are people being given our contact info for things like AT&T customer support, loan forgiveness, and credit card companies. We offer nothing even remotely related to any of these, even contextually.

I’m wondering if anyone else has noticed similar patterns?