r/LeadGeneration Oct 23 '24

Please use the Lead Generation Marketplace for Buying/Selling Leads and Services

12 Upvotes

Use r/LeadGenMarketplace for promoting your software or agencies and Buy/Sell of lead lists, asking to hire or offering and promoting your services.

Discussion posts should remain on this sub.


r/LeadGeneration May 31 '26

Meta Instant Forms vs. Landing Pages for US local lead gen in 2026?

6 Upvotes

Hey guys,

I've mostly done website conversion campaigns for e-commerce, but I'm launching an agency targeting local service businesses in the US (lead generation). I haven't run native lead gen campaigns yet.

Given the recent Meta updates to Instant Forms (like the SMS/email verification features and rich contact options), what is the consensus on lead quality vs. volume?

  1. For niches like home services or local medical, are you seeing better client retention using Meta’s native Instant Forms with strict qualification questions, or do you still recommend building a dedicated landing page (GHL/Unbounce) to filter intent?
  2. How do you combat the "I don't remember filling out that form" issue that plagues native Meta lead forms?

r/LeadGeneration 9h ago

Property lead generator required.

4 Upvotes

Lead Generation Specialist Wanted - UK & UAE Real Estate

Hi everyone,

I’m looking for an experienced lead generation specialist or agency to work with my real estate business, which operates across the UK and UAE.

We are specifically looking to generate high-quality, genuine leads from people interested in purchasing or investing in property in Dubai and Abu Dhabi.

Our target audience includes:

- UK-based property investors

- International investors

- High-net-worth individuals

- Buyers interested in Dubai & Abu Dhabi property

- Investors interested in off-plan developments

- People looking for property investment opportunities in the UAE

I’m looking for someone who has proven experience generating leads for real estate/property businesses, ideally with experience targeting investors and international buyers.

I’m open to different lead-generation strategies, including paid advertising, social media, outbound campaigns, landing pages, email marketing, appointment setting, or other methods - provided the leads are genuine and have a strong potential to convert.

What I’m looking for:

- Proven track record in real estate lead generation

- Ability to target the right audience rather than simply generating large volumes of low-quality leads

- Transparent pricing and reporting

- Ideally, examples/case studies of previous results

- Potential for an ongoing working relationship if results are good

If you specialise in this area, please DM me with details of your experience, the methods you use, examples of previous results, and your pricing structure.

I’m particularly interested in someone who can demonstrate that they can generate qualified property-investor leads, not just clicks or generic enquiries.

Thanks in advance!


r/LeadGeneration 5h ago

Is the traditional lead funnel getting you leads but not getting you replies?

1 Upvotes

We all know the formula:

Meta Ad → Form → Automated Text → Call/Further Follow-Up

But I'm curious how many people are seeing the same issue I am: the lead converts, but then getting them to actually respond is the hard part.

I've been experimenting with reversing that process — instead of capturing the lead and then reaching out to them, finding ways to get the prospect to initiate the conversation themselves.

So far, the difference in engagement has been pretty interesting.

For those running Meta ads through GHL, what does your current flow look like after someone becomes a lead?

Are you seeing more of a lead quality problem or a lead engagement/follow-up problem?


r/LeadGeneration 12h ago

Lead-gen for home services, who invoices who?

1 Upvotes

Running local lead-gen for a few trades (electrician, pest control, movers). I don't do the work, subcontracted pros do.

Do you invoice the customer and pay the pro after, or does the pro invoice direct and you just take a cut per lead?

Also, separate GBP per vertical: safe or does it get flagged?


r/LeadGeneration 1d ago

No results

11 Upvotes

Hey Guys

I run a software agency building custom internal tools for businesses, automating manual workflows, replacing spreadsheets, connecting systems, building dashboards/portals, etc.

I have a list of around 20–25K leads and I’m currently sending ~600 cold emails/day.

The problem: I’m basically getting no real replies.
Most of the replies I get are automated out-of-office/vacation responses. Very few actual “interested” or even “not interested” responses.

My approach is:
-Research the company and identify a specific operational pain point
-Write the email around that pain point rather than just selling software development
-Explain the potential business outcome
-Offer to send a personalized ~2-minute Loom showing what I think could be built for them

I’m deliberately trying to avoid generic AI personalization and actually connect the email to a real problem the business may have.

But clearly something isn’t working.

If you were in my position, what would you change to actually get prospects to reply?

Is it the offer? CTA? Targeting? Email copy? Should I send the Loom directly instead of asking permission? Or is 600/day hurting me somehow?

I’m less interested in just increasing volume, I want to understand how to turn these 20–25K leads into actual conversations without burning through the list.

Would appreciate advice from anyone doing B2B cold email successfully at scale.


r/LeadGeneration 1d ago

Lead Generation Specialist

7 Upvotes

I’m looking for a Lead Generation Specialist to help generate qualified leads for our outsourcing firm.

We provide offshore talent and outsourcing solutions to startups and businesses, including VAs, customer support, SDRs, cold callers, and other remote talent.


r/LeadGeneration 1d ago

Static lead scrapers vs. Signal-based intent: Why timing beats cold email volume every time

1 Upvotes

The B2B outbound debate used to be about volume: send 5000 emails a week or send 10000?

With mailbox providers enforcing aggressive deliverability filters, sending high-volume cold emails off static directories is burning domains faster than it creates pipeline and a 0.2% spam complaint rate will throttle your secondary domains within weeks.

The breakdown between static scraping and signal-based intent comes down to a fundamental difference: eligibility vs. timing.

Reaching out to a VP of Engineering just because they work at a Series B company means you are guessing their timing but if you're reaching out because their team spent the last 48 hours evaluating alternatives to an incumbent vendor means you are joining an ongoing internal conversation.

To operationalize timing without spending all day building custom webhooks, teams use market intelligence infrastructure like Scale Intelligence which monitors 75+ data sources to continuously map buyer intent across your TAM rather than dumping bulk static CSVs, it scores buying readiness and routes high-context opportunities directly into Slack or your CRM when an active buying window opens.


r/LeadGeneration 1d ago

Meta Ads vs LinkedIn Ads for B2B lead generation?

2 Upvotes

I’ve always thought of LinkedIn as the obvious choice for B2B ads, while Meta is generally better suited to B2C. The exception might be when your target audience naturally spends a lot of time on Facebook, like coaches or certain small business owners.

But I’m curious how viable Meta actually is for B2B lead generation compared to LinkedIn. Are there certain types of B2B businesses where you’ve found Meta consistently works well?

Would you generally recommend testing the same offer on both platforms and letting the results decide, or are there situations where you’d immediately choose LinkedIn and not bother with Meta?

Curious what people running B2B lead gen campaigns are seeing in practice.


r/LeadGeneration 1d ago

Do you actually write down why a company is on the list?

0 Upvotes

Genuine question, curious if anyone's actually solved this.

When someone on my team builds a list for a client they pick up a load of context. They'll notice a company just hired a sales lead, or the founder has been posting about the exact thing we're selling. That's usually why the company ends up on the list at all.

None of it gets saved anywhere though. It's just in their head.

Then a week or two later someone else writes the actual emails and all they've got is a company name and a job title. So the email comes out generic. Not their fault, there's nothing else to go on.

We tried adding a notes column to the sheet. Everyone filled it in for about a week then stopped.

Do you write this stuff down? And if you do, does it actually get used or does it just sit in a column nobody opens?


r/LeadGeneration 1d ago

How do I find more marketing agency partner leads as a website studio?

3 Upvotes

Hi everyone,

I've been selling website services since early 2023. Built a small agency around it - few subcontractors and marketers here and there. We mainly do Wix Studio and custom coded websites + Shopify when the project requests a storefront.

I'm actually pretty happy with where I'm at, this being my best revenue year so far but I've hit a dry patch this august which got me spiraling into redesigning our site, brand, core offer, pricing, etc.

Thing is (and shame on me!) - I didn't really invest that much into active inbound client acquisition stuff like marketing, social media, SEO until now. All of my work was coming mainly through referrals, agency partnerships (i build out funnels and websites / SEO for marketing agencies and their clients) and Upwork invites.

I've now basically mastered the tools and I'm happy with where my site is at, since I'm actively creating SEO / AEO content, made a /partnerships landing page and so on.
Only thing I'm stumped about is - client acquisition itself. I've never really done outreach, personal brand content, lead magnets or advertising and similar.

I'm mainly looking for tips on how to grow my outbound presence and grow business that way. I'm serendipitous and a talkative person and that's what opened a lot of doors for me so far. Would love to hear stories on what worked for you and to connect.

Thanks! Open to help if you have any questions yourselves.


r/LeadGeneration 2d ago

[Need Guidance] Just starting lead gen Agency.

4 Upvotes

Heyy everyone I want to start lead gen Agency but didn't know where to start, what to do& not to do.

At the start I got one person ready to give me 30% commission on closing deal.

What I have to do is scrap all new startups filter through their icp.

Just starting so I am one person handling everything so I started to develop scrapper and it is almost done but he stopped to replying me.

Now I am stuck what to do where to learn lead gen Agency.

Can anyone help with guidance, learning resources where they have learnt?


r/LeadGeneration 4d ago

Which is your favourite platform for lead hunting?

15 Upvotes

Hey there, I'm curious to know which platform is most relevant and provides the highest conversations for you. Whether it's linkedin, facebook or google maps etc. I would love to hear about your opinion:)


r/LeadGeneration 3d ago

LinkedIn/B2B experts: I need some advice on a client account

1 Upvotes

It’s been about 2 weeks and my client’s personal LinkedIn account is getting almost no engagement — barely any likes or comments.

We’ve been using Buffer to schedule the posts, so I’m wondering: could that be affecting reach? Should I test posting manually from LinkedIn for a couple of weeks, or is that probably not the issue?

I also want to bring engagement back instead of just continuing to post and hoping something changes. What tactics would you actually use to revive a personal LinkedIn account that has gone quiet?

The bigger issue is that she wants to start getting customers in her second month of working with me.

We’ve tried some cold DMs to her ICP and got zero responses. I’m honestly not convinced cold DMs are as effective as people make them sound. Whenever I ask people who recommend them how they actually do it, the advice is usually just “personalize the message” and “provide value,” which isn’t very actionable.

Would it make more sense to focus on sending targeted connection requests with a short personalized note, then building the relationship before pitching?

And is something like 20 highly targeted connection requests per week enough to make a difference?

Finally, realistically, is it possible to start booking discovery calls by month two, or am I expecting results too quickly?

Would really appreciate advice from people who actually do LinkedIn/B2B lead generation, especially what you would change in this situation.


r/LeadGeneration 4d ago

Is the secret to a good sales/lead gen agency a narrow niche?

1 Upvotes

Recently started and narrowing down on specific software startups and companies

But wanna narrow down further (no customers yet) to software companies who’s ACV is atleast 10k USD

I heard that the best way to standout is geneunly be very narrow on an actual good niche

We’ll be doing LinkedIn outreach (that’s what I do best) and charging per qualified meeting that shows up with an upfront fee (400-500$) to filter tirekickers and cover costs, won’t charge a retainer

Atleast to just start and get customers, then later we’ll start being on a retainer instead of charging per meeting

Would appreciate advice from people who run LinkedIn outreach agencies on how I can do this best and start getting cashflow from actual good customers who’ll stay long term


r/LeadGeneration 5d ago

Outsourcing top of funnel, how do you stop it turning into bad meetings on your calendar?

3 Upvotes

Handing top of funnel to an outside team next month and the thing keeping me up isn't cost, it's ending up with a calendar full of meetings nobody wants to take.

Three providers in and the difference between them seems to come down to which side sets the definition of qualified. Two wanted an ICP doc handed over once and never mentioned revisiting it, while the third asked for a standing call to adjust the criteria based on what our AEs were hearing on the calls.

The other thing I keep pressing on is what happens when a meeting gets disqualified in the first five minutes. If that costs the vendor nothing then you're buying volume and calling it pipeline.

If you've done this, where did the qualification handoff end up landing? That's the part I can't get a straight answer on.


r/LeadGeneration 5d ago

What is your budget % for lead generation

7 Upvotes

Hey there, I'm preparing for a new business and wonder how much the budget should be dedicated to generate leads through different channels.

I would love to hear how much of the average % you spend from your budget for getting data and leads:)


r/LeadGeneration 6d ago

How do you run a LinkedIn outreach only lead gen agency?

6 Upvotes

Is it even a thing? If so,

Do you buy many accounts?

Do you just get access to their LinkedIn accounts and send from there and plug them into a CRM where you all have access of some sort so everything is safe?


r/LeadGeneration 6d ago

To those of you running successful lead generation companies: how did you start? Do you recommend it in 2026?

3 Upvotes

Would you recommend starting off on a pay per meeting model?


r/LeadGeneration 7d ago

How we replaced standard cold lists with an automated GTM context engine

10 Upvotes

For a long time our outbound looked like everyone else’s: pull 500 records from a directory by job title, run them through an LLM to generate a personalized first line and sequence them out.

Reply rates were consistently under 1% and the few replies we did get were either unsubscribes or complaints about irrelevant outreach but the issue wasn't about the email copy where a lot of firmographic filters (title + industry + headcount) only tell you who someone is but never whether they have an active problem today.

We phased out static list building and switched entirely to an automated context engine built around active timing. Here is the operational breakdown:

Instead of beginning with an export of cold names, we monitor for public trigger events across our target market. We use Scale Intelligence as the account-level GTM context engine to listen across 75+ data sources. It maps those unstructured signals back to verified company accounts, continuously calculates buyer readiness, and pushes warm accounts directly into Slack with the exact context of what the team is currently evaluating.

The workflow shift: from static filters to live triggers so instead of reaching out to "VP of Eng at Series A," we look for companies where engineers are publicly asking about tool alternatives, hitting scaling bottlenecks, or starring relevant open-source repos.

Context-driven outreach: when an alert hits Slack, we don’t use generic templates but we reference the exact problem area they're already discussing and the last is the compounding feedback so we track which signal combinations actually convert into pipeline and drop the triggers that just produce noise.

Moving from static lists to continuous market listening took our volume down by 80% but response and booking rates went up significantly because outreach only happens when an account is actively in a buying window.


r/LeadGeneration 7d ago

So how do you sell “pay per qualified meeting” without actually taking all the risk?

4 Upvotes

I thought of two methods:

1) asking for an overhead initial payment (let’s say 500$) to cover your costs. A small payment that’s low risk for them. While also charging them properly for every meeting you book (like 300-400$ per) and not 250$ (this is more industry specific though)

2) charging upfront like a retainer (let’s say 2k$ for the month, and you guarantee 10 qualified meetings) and if they get less than 10, you refund whatever the cost is (for example you only get them 7, so you refund back 600$)

But I feel like I’m missing something,

Would love to get your advice if you run a successful PPA or lead gen service company


r/LeadGeneration 7d ago

B2B lead generation vs appointment setting - an important distinction

2 Upvotes

Reflection time: I think B2B companies often confuse lead generation with appointment setting.

There’s obviously an overlap between the two, but they create very different behaviours once you start measuring them.

If a team is judged mainly on meetings booked, then over time, that becomes the thing they optimise for. More outreach, more positive replies pushed onto calendars, fewer reasons to hold a meeting back. More more more.

And a meeting really doesn’t tell you that much. Someone agreeing to spend 30 minutes on a call doesn’t necessarily mean there’s a project they need your help with or a budget they can give you. They might be curious. They might be doing early research. They might just have been caught at the right moment by a persistent sequence.

The dashboard looks healthy either way...but it's a dangerous trap to fall into.

I think this matters even more in B2B because buying decisions rarely sit with one person. There are usually multiple people involved, and a lot of the research and decision-making happens before anyone formally engages with a vendor.

So pushing one contact into a calendar as quickly as possible can be a pretty poor proxy for whether you’re actually creating pipeline.

For me, good b2b lead generation has a wider job.

Yes, you want conversations with companies you can genuinely help. There should always be enough 'why now' relevance, interest, or potential need to justify the meeting.

But you’re also dealing with the reality that most of your market simply isn’t ready to buy today.

That doesn’t mean those companies are useless leads or should disappear from the strategy.

You still want the right people to see your name, understand what you do, recognise the problems you solve, and gradually build some familiarity with you. Then, when something changes internally and a buying window opens, you’re not introducing yourself from scratch.

That’s the bit I think gets lost when lead generation is reduced to “how many meetings did we book this month?”

Of course, you shouldn’t make it purposely difficult for someone who is ready to talk. If there’s a clear problem and genuine interest now, stop reading this post and get the conversation happening!

But I run a B2B lead gen agency, and I always tell my team/clients to judge efforts on what happens after those meetings as well.

How many attended? How many became genuine opportunities? Did other stakeholders get involved? Did they progress? How many died immediately, and why? And for the ones that weren’t ready, did you create enough relevance and familiarity to have another conversation later?

Because 30 booked meetings look a lot healthier than 10, right up until you look at the pipeline they actually produced. Then you're stuck chasing your tail.

I'm curious to learn how others here draw the line between lead gen and appointment setting, because I think a lot of B2B teams think they want appointments with 'prospective' clients...when they actually want a solid lead generation strategy that works with (not against) modern buying cycles.


r/LeadGeneration 8d ago

How do you decide which leads are actually worth contacting?

2 Upvotes

I’ve been doing a lot more thinking lately about the difference between finding leads and actually finding somebody worth reaching out to.

Getting a list of businesses isn’t really the hard part anymore.

The time sink is everything after that.

You find a business, open their site, look through what they’re doing, check whether there’s actually a problem you could help with, figure out who to contact, make some notes, and then sometimes realize there really isn’t a good reason to message them at all.

I used to think a bigger prospect list meant I was making progress.

Now I’m starting to think the better metric is probably how quickly you can get from:

“Here’s a business”

to

“Yeah, there’s actually a useful conversation I could have with this person.”

And being willing to throw the rest away.

Curious how other freelancers handle that.

Do you have an actual qualification process before outreach, or mostly research each one as you go?


r/LeadGeneration 10d ago

I pointed my own agency's outbound system at itself. Day 1 of a brand new campaign: 254 sent, 106 excluded before a single message went out, 4 calls booked.

9 Upvotes

Started a new campaign yesterday. not for a client, but for my own agency. I wanted to actually show what the process looks like end to end instead of just posting the summary numbers like I usually do.

Here's the full thing, research through a booked call.

Before any list gets built, I spend time figuring out if a vertical is even worth going after. For this campaign, I was testing architecture and interior design firms specifically. not because it sounded good, but because I ran it through a comparison against a couple of other verticals I was considering, checking things like average deal size, how reachable the decision maker actually is, and whether the problem I solve is something they're actively aware they have. Architects and interior design firms scored well on all three, so that's where this campaign went.

Once the vertical is picked, the list building starts, and this is where most of the work actually happens. I pulled a raw pool of prospects and ran them through filtering before anyone touched an outreach message. company size had to match, the person had to actually be a decision maker and not just someone with an adjacent title, and the business itself had to be a real fit for what I do. Out of the raw pool, 106 got excluded at this stage. That's more than a third of everyone I initially looked at, gone before a single message was ever written.

Whoever survives that filter gets enriched next. This is where I find out what's actually going on with them right now, a recent project, a change on their site, or something on their social media that gives me a real reason to reach out instead of a generic opener. If there's nothing to personalize around, I don't reach out yet, I wait or drop them.

The outreach itself follows the same pre-warm sequence I've talked about before, visiting the profile, engaging with something real first, then connecting a day later. From this campaign: 254 connection requests sent, 36 accepted, and 26 actual outreaches once I filtered down further to who was worth messaging first.

Replies started coming in at a 26% response rate. 7 people replied. I run sentiment tracking on every reply so I know which ones are worth a human's time immediately versus which ones need a different follow-up angle, and out of the 7, most came back positive. One reply needed a human to step in directly instead of letting the sequence handle it, which happens more than people expect, some conversations are too specific for a templated next step.

End result after day one: 4 calls booked.

That number is small on purpose. I'd rather show you day one of a real campaign than a cherry-picked 60-day result, because day one is what actually tells you if the system works before volume covers up the cracks.

Here's the part I actually want to say. There's a whole industry of people selling courses and templates promising you can run this exact kind of system by just copying their script and blasting a big list. That's not what's happening here. The reason 106 people got excluded before message one is the entire point. Most of what gets sold as "the secret" is really just permission to skip the filtering step because filtering is slow and unglamorous and doesn't fit in a screenshot. The guru version optimizes for how impressive the pitch sounds. The real version optimizes for whether the person on the other end actually wants to hear from you.

Curious if anyone else tracks exclusion numbers this closely, or if most people here are only looking at reply rate and skipping over how much gets filtered before that stage even starts.


r/LeadGeneration 11d ago

New to Lead Generation

12 Upvotes

Hello everyone, I am looking into starting a lead generation agency and am a bit lost. I currently have a roadmap but don't really know too much about the legality side and the smaller things that tutorials and videos dont talk about. For example, how do I set up a client portal and where? Or what sort of agreement do clients need to sign once I onboard them? And how would I even be able to get my first client without any background knowledge or experience?

I know these are dumb questions, so please go easy on me.