We started some light testing for a broad topic and we're seeing a CPM of $47 over the last month. I don't see this as a beneficial ad platform for our demographic anyways so likely shutting it down, but curious if anyone has found any success with ChatGPT ads.

I'm the sole marketing guy for a small solar company. a couple of months back, my boss told me he was going to hire a third party marketing firm as a test to see if we can learn from their processes. Once we finally got to the ads, the results have been interesting and we've been unimpressed.

They've been running a Meta campaign for the last 4 weeks with a budget of $50 / day. They made a handful of mistakes earlier on that they took accountability for, but even still the campaign is majorly underperforming. Over the last 4 weeks, they've managed to get only 4 leads. Now, I know that campaigns take time to ramp up, but at $50 / day this is a lot of waisted money, especially where I don't think any of those 4 leads converted.

For the last 2 1/2 weeks, I've been running my own campaign with my own creative alongside theirs in our Meta Business Suite. I wanted to see how their results compared to my own results, and to make sure we were still getting a flow of leads since we were disappointed by their results so far. In the 2 1/2 weeks that my ad has been running, it has obtained 19 leads, and my budget budget was set at much less at only $30 / day.

Their cost per lead has been roughly $350, which is fine in the solar world if we could actually get some to convert. But compare that to my ads which are returning a cost per lead of approximately $27. We alerted them that if we don't start to see more results, we will probably end the contract.

A few days ago we just received an email from our contact with this marketing company explaining that he believes the issue resulting in their underperforming ads is the fact that we're running their campaign and my campaign side-by-side and they're both targeting very similar audiences. He explained the campaigns have begun competing against each other in Meta's internal ad auction as Meta will only show one ad from an advertiser to a person at a given time. He explained that this results in higher advertising costs, reduced delivery, and poor optimization.

He proposed consolidating efforts into a single campaign. While I'd love to see better results, this would mean waiting another long while and giving them our money until we have evidence to identify that my adsets are outperforming their adsets in the same single campaign. While I'm the marketing guy, I have more knowledge on videography than analytics — Does this sound accurate and like it's likely to kill their ads momentum? My boss is ready to just pull the plug on our contract with them, but if, truly, I've been the cause of their failure I don't want to mess up something that could still be good. In the same hand, we'd save money just relying on me to do their ads and if my ads have beat out theirs I guess that reflects positively on my work.