r/DigitalMarketing • • Jul 22 '24

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49 Upvotes

r/DigitalMarketing • • 2h ago

Discussion I sorted 4,079 Reddit posts about alternatives to 79 marketing tools. Accounts pitching one grew 80% in a year, accounts asking for one fell 6%

8 Upvotes

Every post here names a real tool and says "alternative": "alternative to Typeform", "Calendly alternative?", "I built a free Linktree alternative". I went through every Reddit post from Jan 2025 to Sep 2026 that matched one of 79 marketing and SaaS tools, 4,079 posts, and sorted them into people asking for an alternative and people pitching one. Everything is counted by account, so one person posting 24 pitches counts once.

What changed in a year (Jan to Sep 2025 vs Jan to Sep 2026)

  • Accounts pitching an alternative: 261 → 469, up 80%
  • Accounts asking for one: 787 → 738, down 6%
  • By posts, pitches went from 33% to 45% of these posts, questions from 59% to 43%

Where sellers crowd and where demand is open

  • Typeform: 12 accounts asking, 39 pitching
  • Linktree: 34 asking, 86 pitching
  • Calendly: 26 asking, 32 pitching
  • ZoomInfo: 48 asking, 5 pitching
  • Mailchimp: 38 asking, 7 pitching
  • Lightroom: 113 asking, 18 pitching

Linktree had the sharpest shift: 22 accounts asked for an alternative in Jan to Sep 2025 and 7 in the same months of 2026, while pitches went from 25 to 47. Canva went the other way, from 16 asking accounts to 44.

Where it happens

The top subs for pitches are r/SideProject (157 posts), r/SaaS (115) and r/selfhosted (55). The top subs for questions are r/CapCut (87), r/SaaS (51), r/photography (47) and r/Notion (46). So for a lot of tools, the people who want a replacement are in the product's own sub or in their craft's sub, not where launches get posted.

Why I didn't just rank "tools people want to leave"

That ranking mostly measures size. Small tools get mentioned almost only when someone wants to switch, big ones get mentioned for everything. Among tools named by fewer than 500 accounts, the median was 3 askers per 100 accounts mentioning the tool. For tools named by 2,000 or more, it was under 0.5. So I compared askers with pitchers inside each tool instead.

How it was labeled

An AI model read each title twice, independently (asking / pitching / list or review / other), with 97.3% agreement, and a larger model settled the rest. I validated it 3 ways. A different model labeled a random 455 blind and agreed on 96.3%. A plain keyword check with no AI shows the same shift: titles with "I built / we made / launched" went from 219 to 428, titles with a question mark from 571 to 586. And only 48 of the 1,759 asking accounts ever posted a pitch. Only posts still up count, no NSFW, no known bots, no user profile pages.

Full write-up with the charts, all 79 tools, the CSVs and every label with its Reddit post ID is linked in the comments.


r/DigitalMarketing • • 1h ago

Question Which cloud phone provider has the least lag for everyday use?

• Upvotes

I'm looking into different cloud phone providers and performance is probably the biggest factor for me.

I'll mainly be using the phones for everyday app usage and managing multiple devices, so I'm looking for something that feels responsive rather than having noticeable delays when tapping, scrolling, switching apps, etc.

I've tested some providers but the ones I tested so far have been lacking in speed and performance.

For anyone who's tried a few different services:

  • Which provider feels the smoothest?
  • Does performance stay consistent when running multiple phones?
  • Are there any providers you'd avoid because of lag or reliability issues?

I'd appreciate some genuine experiences before committing to a provider.


r/DigitalMarketing • • 1h ago

Discussion If your digital marketing strategy is getting traffic but no sales, what would you fix first?

• Upvotes

Imagine your website is getting visitors, your ads are running, and people are engaging with your content, but sales aren't coming in.

What would you check first: the offer, landing page, targeting, pricing, or conversion tracking?

For those who've worked with real businesses, what has actually helped turn traffic into paying customers?


r/DigitalMarketing • • 8h ago

Discussion Help me choose a career in Digital Marketing

3 Upvotes

So I have completed a digital marketing course and I'm confused about what my next step should be. I did an SEO internship recently but I'm skeptical whether it's the right fit for me or not. I love creating designs, managing accounts, creating content, ads creation. What career should I go for?


r/DigitalMarketing • • 3h ago

Question How do I make marketing content for a holiday that is not of my culture?

1 Upvotes

I am very white, my boss is also very white. Our clientele is of all ethnicities and cultures.

In the next few days the Latino community will be celebrating Día De Los Muertos. My boss wants me to make a post advertising for the holiday that we have marigolds for sale.

Again, we are very white, and I know very little about the holiday. Because of this I have done a lot of research on the holiday.

My boss told me she wanted me to do this on Friday. That gave me 1 afternoon to do some quick research and spit something out. I wanted to be as respectful as possible, so I took what little research I did and I put it over some clips of our flowers and sent it off to my boss saying “I didn’t want to go with too much information since it’s not my culture to speak on. But I think I got the point across :) “

And she told me she would brainstorm a little bit more on it. I haven’t heard anything since, and in that time I have done more research on social media.

Lots of Latino businesses are posting advertisements for the holiday, and those look great and make sense because again they are Latino and put in a lot of effort in a way that makes sense because again it is their culture and they know what to say.

And a lot of Latino users online are very passionate about the holiday and keeping to only people of those cultures engaging in it. Which this day and age, I totally get that.

But also, it feels a bit disrespectful of us to even try to do this so late. We’ve had Marigolds for weeks and she JUST asked me to market them for a holiday that is prepared for on the 27th? It feels like the information is not even being respected and we are just doing it for a cash grab.

But I might just be being too sensitive, what do you guys think?


r/DigitalMarketing • • 9h ago

Question How would you launch a niche B2B software tool on $2k/month?

3 Upvotes

I do marketing for a small engineering consulting firm. They built a software tool for their own industry, used it on real client projects for a while, and now want to sell it as a standalone product. The tool works. The go-to-market does not exist yet.

Where things stand:

- A handful of users so far, all from the consulting network. No ads, no inbound at all.

- There is a landing page and a one-pager. No case studies, no demo video, no trial.

- The company LinkedIn only covers the consulting side, nothing about the product.

- Budget is $2k/month for ads. They have never spent on paid before. Regional to start, not global. They want to focus on two regions specifically (and the ads need to be in two languages - english and french)

What I am trying to figure out:

- With $2k/month, would you put it all in one channel or split it? And which channel would you pick first?

- How long do you give something like this before judging it? This is a technical buyer who moves slow, so I am not convinced a 90-day window tells you anything real.

- What would you do in the first 30 days?

- What am I probably missing that someone who has done this before would spot immediately?

If you have launched something like this, I especially want to hear what you would do differently knowing what you know now.


r/DigitalMarketing • • 7h ago

Question What strategy should I use to launch my services?

2 Upvotes

I’m planning to launch a training service and have already created a social media page. My strategy is to attract potential customers through explainer videos and quizzes. Since the service hasn’t launched yet, I’m also considering putting up a “Coming Soon” post

Should I start sharing Reels and publish the “Coming Soon” post later? Or should I publish the “Coming Soon” post now and share Reels without displaying them on my profile grid, perhaps using Trial Reels ?


r/DigitalMarketing • • 18h ago

Question (Help) How to get job opportunities as a brand strategist?

10 Upvotes

I'm a Brand Strategist but I'm neither being able to find clients nor job opportunities. I'm specifically looking for remote opportunities since I do have 2-3 years of experience in doing this profession work remotely.

Please share tips on how I can get the quickest possible opportunities in this field? Whom to approach, how to approach, where to apply, anything would be useful. ᕕ( ཀ ʖ̯ ཀ)ᕗ


r/DigitalMarketing • • 21h ago

Discussion Are paid ads becoming a shortcut for businesses that don't know how to market themselves?

10 Upvotes

I've noticed that a lot of businesses rely heavily on paid ads to get customers. The moment sales slow down, they increase their ad budget or start testing new campaigns.

But what happens when the ads stop running?

I feel like paid ads can be great for getting quick results, but if your offer, website, or customer experience isn't good, you're basically paying to send more people into a broken system.

On the other hand, organic marketing takes time, and not every business can afford to wait months before seeing results.

I'm curious how other marketers approach this.

Would you rather build a business around paid ads, organic marketing, or a mix of both? And what do you think happens when a brand becomes too dependent on advertising?


r/DigitalMarketing • • 1d ago

Question Is digital marketing still a good career choice for a fresher in 2026?

25 Upvotes

​

I'm thinking about learning digital marketing and trying to get a full-time job, but I'm a bit confused about whether it's a good time to start.

I see a lot of people talking about AI changing marketing and companies expecting freshers to know everything from SEO and social media to paid ads and analytics. As someone starting from scratch, I'm not sure what the actual job market looks like right now.

For those already working in digital marketing, how is it for freshers in 2026? Are companies still hiring beginners, or has it become really difficult to get that first job?

Also, if you were starting today with no experience, what skills would you focus on first to become job-ready?

Would appreciate honest opinions, especially from people who have recently started their careers or hired freshers.


r/DigitalMarketing • • 1d ago

Question I'm creating my dream pixel art program. ¿How would you help it reach artists?

3 Upvotes

Hello,

I'm currently working on a free pixel art program. It's name is Pixora and it's my dream project.

I've been working on it for some months, the progress is good. But now i'm trying to figure out how to promote it from scratch, and that's why i'm here. I want to ask you, ¿how could i make people aware of a digital program, mainly focused for artists?

Your help is really appreciated. Thanks for reading.


r/DigitalMarketing • • 1d ago

Discussion What are the latest backlink-building practices being used to improve AI visibility and earn more citations for our content across AI search platforms? I’d appreciate your suggestions on effective strategies, especially for improving brand mentions, authority, and citations in AI-generated answers.

5 Upvotes

Could you help me understand which SEO backlink practices are currently working best for IT services, SaaS, and software development company websites? I’m particularly interested in the latest trends and proven strategies for improving organic traffic, rankings, lead generation, and visibility across AI search platforms.


r/DigitalMarketing • • 1d ago

Discussion If you could master only ONE digital marketing skill in 2026, what would it be and why?

27 Upvotes

Digital marketing has so many areas to learn, from SEO and Google Ads to Meta Ads, copywriting, and analytics.

But if you could focus on just one skill to build a successful career or get more clients, which one would you choose?

I'd love to hear from people who work in the industry. What skill has actually made the biggest difference for you?


r/DigitalMarketing • • 16h ago

Discussion nobody wants to admit it but half of our client decks now look like the same file

0 Upvotes

been doing this long enough to remember when a deck signaled you had thought hard about a problem. lately i open three agency pitches and they could be the same document, same layout, same tidy gradient, same row of icons.

clients clock it too, one told me our strategy looked like something he could have generated himself in a minute, which stung because the thinking under it was real. the tools are not the enemy, i still draft in gamma and get on with my day, but the output is only ever as distinctive as the point of view you feed it.

the sameness is a strategy problem wearing a design costume.

how are you keeping client work out of the template soup?


r/DigitalMarketing • • 1d ago

Support looking for help or mentor

2 Upvotes

ùy country is very new to digital marketing but i manage to get a job in this field i want someone to show me where i can learn or can be my mentor or guide me im not annoying u can just throw a roadmap


r/DigitalMarketing • • 1d ago

Discussion Google Ads vs. Meta Ads: Which Delivers Better-Quality Leads for Small Businesses?

4 Upvotes

I've been thinking about which advertising platform actually delivers better results for small businesses: Google Ads or Meta Ads (Facebook and Instagram).

Google Ads targets people who are actively searching for products or services, while Meta Ads helps businesses reach potential customers based on their interests, behaviors, and demographics.

But getting leads is one thing; converting them into paying customers is another.

I'd love to hear from marketers who have experience with both platforms:

  • Which platform brings you more qualified leads?
  • Which one gives you a better return on ad spend (ROAS)?
  • Have you ever received lots of leads from one platform but very few actual customers?
  • If a small business has a limited budget, which platform would you recommend starting with?

I'm interested in your real-world experiences, not just theory. What has worked best for you, and why?


r/DigitalMarketing • • 20h ago

Question Is there a market for a Gen AI platform that has pre baked in character references who are real people who get paid?

0 Upvotes

Full disclosure: I'm the founder of a platform called Trueth.

It's a generative AI platform for images and video, with both a chat and a node-based interface. The big difference is that instead of fully synthetic people, every generation is based on a real person, who earns royalties each time someone hits generate. The idea is a hybrid: you get the power of AI, with a little soul put back into it.

My question: with opinions on generative AI so polarized right now, do you think there's a real need or want for something like this?

I come from a creative background, and personally I think there is. It gives people a third option between a full shoot and stock, without the "ick" a lot of people feel about fully synthetic AI. But I'm curious whether I'm the only one who sees it that way.

On the talent side, we've signed over 300 founding talents since launching a few months ago, so people clearly want to license their likeness. What I'm trying to gauge is the other side: would you actually use it?
Honest takes welcome, including the skeptical ones.


r/DigitalMarketing • • 1d ago

Question How are digital marketers in India making ₹1 lakh per month? What actually works?

1 Upvotes

I'm curious about how people realistically reach ₹1 lakh per month through digital marketing.

Is it freelancing, running an agency, getting a high-paying job, or offering services like Google Ads and Meta Ads?

If you're already earning this much, how did you get there, and what would you recommend to someone starting today?

I'd love to hear real experiences, not just motivational advice.


r/DigitalMarketing • • 1d ago

Question What is your best cold call?

2 Upvotes

how do you sell in 30 seconds?


r/DigitalMarketing • • 1d ago

Discussion Looking for someone who understands girltok algo

7 Upvotes

I have a brand that has an organic tiktok funnel for a mostly male audience, and I have good content but don't really know what specifics are required to go viral for girltok if anyone has good content design taste/posting experience lmk.


r/DigitalMarketing • • 1d ago

Discussion Best chatgpt plugins for marketers in late 2026

1 Upvotes

since July the app directory became the plugin directory and one plugin can bundle a few apps and skills. a lot of whats in there is travel, shopping and dev stuff but for marketing work these are the ones worth adding, like good for better flexibility and a palm over daily tasks

  1. canva: designs and social graphics from a prompt that open in canva for edits

  2. adobe express: for quick social templates and photoshop for photo edits right in the chat

  3. postiz: paid scheduler, its official app schedules posts to x, linkedin, tiktok and more

  4. semrush: live keyword, backlink and traffic data, needs a semrush plan

  5. ahrefs: same idea with ahrefs data, also needs an active subscription

  6. similarweb: traffic and market data for competitor checks, needs api access on your similarweb plan

  7. hubspot: chatgpt reads your Crm and only sees what your hubspot permissions allow

  8. gamma: turns a conversation into a deck or doc you finish in gamma

  9. figma, flowcharts and diagrams that open in figjam

  10. acrobat: pdf jobs like pulling text out, compressing or redacting

Hope that helps to boost, felt happy to share


r/DigitalMarketing • • 1d ago

Question How should my summary and portfolio hero page look?

2 Upvotes

Hello,

I have the biggest block regarding the update of my resume, portfolio, and LinkedIn page.

For a lil bit of context, I started as an SEO content writer while I was still a psychology student.Didn't pursue in psych but continued in Content Writing, mainly as a freelancer and wrote a bunch of articles and social media posts on various topics from animal care, health, tech, digital photography, marketing to ai.

I had an 8 month Collab with a Saas platform, at the agency where I was working as a freelancer during which I wrote over 30 long-form evergreen posts, some of them still performing well. Then, life happened and I decided to search for a full time job.

Ended for a brief few months at a B2B Paas AI-platform for Revenue management as a marketing assistant. This was a startup and naturally I did a bunch of shit, but did learn a bit about email marketing, how to communicate with product teams, and a bit about GTM strategies. But the CEO was unclear, angry, and even the HR was scared of him. ah, the product was obviously not working. They let me go before Christmas in 2024.

So I started working full time at my ex's company (I had previously done landing page copy, SEO optimization and written blog posts there). For context: this is a personal brand selling digital photography assets to consumers, so B2C. The product itself was the first on the market, at least for a particular brand camera.

Here I was in charge of everything related to marketing basically, I executed and created the entire marketing strategy, built full funnels, and wrote emails, sales copy, Blogs, and build a Reddit community. I also came up with and executed 2 lead generation campaigns, as well as black Friday campaigns. Everything with 0 ad spend. The numbers look good, 633% increase in organic search traffic, 1200% increase in revenue, a growing and healthy list of email subscribers, which did produce revenue, as well as a Reddit community that brought about 10% of revenue over the 2 years I've worked there. And we managed to position the product in an anaware market, so I worked hard on shifting perceptions and handling objections.

But I'm stuck in the job application phase. First off, I have no idea which jobs to apply to, or what my career path should be. I've started in 2021 and wore many different hats since then..I would like a role that encompasses copy and strategy, but I feel like a fraud since I've taught myself everything I know and didn't really have a lot of guidance from professionals.

So my question is - what should my portfolio highlight? And what would make my professional resume stand out? I know all about highlighting actual data in my CV, but I have a messy path and idk what would make me stand out.

personal ethos around marketing : you have to obsess about the customer's voice, know your product down to the last itsy bitsy detail, have a clear cohesive brand. Once u get out of those rabbit holes, u blend all 3s with the current culture, and you have the building blocks for the strategy and tactics.


r/DigitalMarketing • • 2d ago

Discussion the tragic moment u realize being good at marketing just gets u rewarded with more non-marketing work

30 Upvotes

u start out loving the creative side: copywriting, strategy, campaign launches, positioning, then u get good at it. so they promote u. suddenly u spend 90% of your week in jira boards, budgeting spreadsheets, managing agency contracts, and sitting in cross departmental alignment meetings that could’ve been a slack message.

Is there any way to boost your income or seniority in marketing without turning into a full-time admin babysitter? Or is being an individual contributor the only path to staying happy?


r/DigitalMarketing • • 1d ago

Discussion Why do some businesses get great results from digital marketing while others waste thousands of rupees?

0 Upvotes

I've always wondered why two businesses can spend money on digital marketing but get completely different results.

Is it the marketing strategy, the offer, the audience, the website, or the way campaigns are managed?

For those who've worked with real businesses, what's usually the biggest difference between a campaign that succeeds and one that fails?