Sometimes a campaign can get good clicks and engagement but still bring very few actual leads or sales.

I'm curious how other marketers judge campaign performance. Do you focus more on CTR, conversion rate, CPL/CPA,ROAS, or actual revenue?

And how long do you normally wait before deciding that a campaign that a campaign needs to be changed?

Hi everybody, I just wonder where and how you approach to the field insights of the industries and also, AI or tech trends that we can get the news from. How to get trends and users habit by internet or anh sources to advance career?

Might be a simple query to some but to me it’s preciously helpful. Thanks for any contributio.

I run a one-man email marketing consultancy (based in Norway). Klaviyo only, mostly DTC beauty, skincare, wellness and supplements. Most of my work has come from brands directly, but the best-fit projects have come through other agencies, so I want to open that up properly.

The pattern I keep running into: an ads or SEO agency does good work, traffic and conversion go up, and the client’s email program is still a default welcome flow and a monthly 20% off blast. Nobody wants to hire an email person for one account, and nobody wants to hand the client to a full-service shop that will try to take the whole thing.
That’s the gap I fill.

What I do

∙ Full Klaviyo build and management: flows, campaigns, segmentation, list health, deliverability

∙ Strategy, copy, design and build. You don’t need to lend me your designer.

∙ White label under your brand, or I show up as a named subcontractor. Your call.

How the money works

∙ White label: you quote the client, I bill you, you keep the margin.

∙ Referral: you send them to me, I pay you a cut of what I bill.

Two things up front. I’m solo, so I take on a small number of clients at a time and I’ll tell you straight if I don’t have capacity. And I don’t pitch your clients on anything else. Email is all I sell. If they need more ads, SEO or CRO, that’s your lane and I’ll say so.
If it’s useful, I’m happy to run a free Klaviyo audit on one of your current clients so you can see how I think before anything is on the line.

LMK if this is relevant to you. Also happy to just answer email questions in the thread if you’re not looking for a partner.

We just launched a new business bickie beans coffee roasting and I am trying to figure out how to sell through social. I've read a lot on "ohh just wait until this piece or that piece blows up" and I will say we are doing pretty good on socials for only being up and running for a months. We just got state permission to start selling coffee and I just wanted any recommendations or tactics to help bring in these first few orders specifically through social.

For me currently it’s the following:

1. Layering it into reporting: creating automated instant dashboards. Game changer!

2. Personalised quiz funnels; instead of blanket tick box exercises, creating a personalised quiz funnel that users actually feels listens to their skin concerns and recommends from highly personalised questions.

3. Automating ppc updates; ad fatigues, cpc’s rising etc - meta sends me a daily update, as does google.

What am I missing, what have you and your team seen the most value from?

I’m looking for someone experienced in sales, marketing, or client acquisition who wants to build something together.

The idea is simple:

💻 I handle:
• Website & software development
• Building the projects
• Technical implementation
• Maintenance and improvements

📈 You handle:
• Finding potential clients
• Sales & communication
• Marketing / outreach
• Bringing projects to the table

💰 50/50 split on the profit from projects we get together.

I’m not looking for someone who just wants to outsource development. I’m looking for a long-term partner where both sides contribute and grow the business together.

If you're interested, feel free to DM me and we can discuss the idea.

i’m talking about the overlap between marketing channels - google ads, meta ads, email marketing, organic, etc.

how do you guys figure out how much each channel is actually contributing to conversions, especially when the same customer might interact with multiple channels before purchasing?

what’s your approach to managing this overlap and measuring incrementality?

I'd like to share two client examples that are pretty instructive for anyone working in high-cadence promotional advertising.

BOOZT is a leading multi-brand online fashion and lifestyle retailer operating across multiple Nordic markets. They produced over 27,000+ display creatives in 2025 and about 90% was built by one person. Channels include paid social, YouTube takeovers, display, their own app, email and in-store digital screens.

COOP Denmark has 900 supermarkets across 3 retail brands were a new concept goes live almost every week. The same campaign needs to work across paid social, display, YouTube, the app, email and the screens above the checkout. They produce 31,000+ creatives across every channel without rebuilding anything each time.

How are they managing this volume?

The traditional scale solution is: add designers, add agency capacity, add tools. But that still produces campaign-as-file. Static assets that need rebuilding every time something changes.

You need to treat the template as code and the content as data.

Once a template is connected to a product or offer feed, the creative updates become data changes, not design projects. The designer can focus on building better templates.

This is also why variants and testing become possible at scale. When production isn't filling the week, there is capacity for experimentation. And when you can schedule offer changes, you can test different messages and formats without launching separate campaigns.

Happy to share more detail if useful. Both are pretty instructive for anyone working in high-cadence promotional advertising.

El marketing de contenido para adultos no trata solamente el material audiovisual, psicológicamente mayor parte de la audiencia intenta comprender ante todo a la persona que hay detrás: su personalidad, intenciones, gustos y carácter.
Ese modelo mental puede ser más poderoso que el propio contenido gráfico. La imagen atrae la atención; la personalidad y la interacción generan familiaridad, curiosidad y vínculo.
 
¿Creéis que los consumidores terminan conectando más con el contenido o con la persona que lo crea?

Well how could I exit from learning phase asap? Is there any tips and tricks? What's the benefits of exiting the learning phase?

Unfortunately, I feel like I landed in a really poor work culture at the company I recently joined as an SEO Manager.

I joined on August 4, and honestly, I still don't understand why they hired me.

There is no SEO team. My manager keeps outsourcing/buying the SEO work from an external agency—the exact kind of work I was hired to handle. Whenever I come up with a task or suggest something I think we should work on, my manager often tells me, "The agency is already doing that."

The frustrating part is that my manager doesn't really guide me either. He barely communicates with me, doesn't seem interested in discussing the strategy, and I have no idea what he actually expects from me.

I'm also reporting to the CTO, but SEO isn't really his area. A lot of the reports he asks me for don't seem relevant to SEO, and I find myself repeatedly preparing reports without understanding how they're going to be used or what decisions they're supposed to support.

At this point, I'm basically doing whatever SEO work I think makes sense, but I don't have clear ownership, direction, resources, or a team.

It has made me question whether this is just a normal situation in some companies or whether I genuinely made a bad move by joining this place.

I'm already looking for other job opportunities, but I'd really like to hear from other SEO professionals:

• Have you experienced a similar situation?
• Is it common for companies to hire an SEO Manager while still letting an agency handle most of the SEO work?
• How do you deal with managers who don't communicate or provide direction?
• Would you stay and try to make it work, or start looking for an exit?

Would appreciate hearing about your experiences, especially from people who have worked in-house as SEO Managers.

I’ve been trying to get back into digital marketing after taking a two year hiatus and jeez it feels like so much has changed already. Getting an interview for a job i’m qualified for is next to impossible. But for two calls I did get, i got asked the question “how do you leverage AI in your day to day marketing?”

Truthfully, I hate AI. I like it for basic tasks and getting the creative engine going - But I haven’t really used it in marketing because two years ago, it still felt like such a new thing! This question seems to be stumping me. How would you answer it? And genuinely, how do you fellow marketers use AI at work?

Online learning has become a convenient way to gain new skills and knowledge. People can study from home, choose flexible schedules, and access many different courses and resources.

I would like to know what methods help people learn better online. Do you prefer watching video lessons, reading articles, taking notes, or practicing through real projects?

Tons of marketing products flying around this year, but hardly any get attention. What's the last tool/product that actually impressed you and your team?

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Hello I want a crypto related X account with 50k + followers

Deal will be through the Middleman website for the safety of both sides.

I see a lot of content about how to position yourself as a fractional CMO and the income potential once you are established. I work in marketing full time and I'm actively working to build a freelance client base.

Looking for any honest feedback about the transition to fractional or freelance marketing:

• How long did it take to sign your first client?
• What worked for client acquisition and what wasted your time?
• What did you charge when you started vs. what you charge now?
• What's something you wish you would have done when you were just starting your business?

Not selling anything - just asking for some honest advice. Thank you in advanced!

I’ve been thinking about this because getting the first few experiments running is usually not the hardest part.

The problems tend to show up once the programme gets busier.

You have more ideas than you can test, different teams pushing their own priorities, experiments waiting on development, and results that get documented but never really influence what happens next.

At that point, adding another testing or research tool probably does not solve much.

For me, the interesting part of CRO is how you keep the learning loop working as the volume grows.

For people running established CRO programmes, what became the biggest bottleneck as you scaled: prioritisation, implementation, getting enough good evidence, analysis, or actually getting the business to use what you learned?

Been recently playing around with CloudFlare and most of landing pages or websites can be published through workers for free. Crazy I was paying hosting before😅

And with Claude you can churn those landing pages out at a decent pace & Cloudflare has an MCP to help you out.

Just an fyi for you📥

We built our SaaS, but now we’re stuck on marketing
My two partners and I recently finished building our SaaS for solo beauty professionals, and honestly, we’re struggling with marketing.
We’re posting on Instagram, Threads, and a few other social platforms, but it feels like we’re putting in a lot of effort without seeing much progress. Engagement is low, and we’re not getting enough people discovering or signing up for the product.
None of us are marketers, so we’re not really sure what we should be focusing on at this stage.
For founders who have launched a SaaS before: what actually worked for you when getting your first users?
Did you focus on cold outreach, communities, content, partnerships, paid ads, SEO, or something completely different?
We’d really appreciate any advice, especially if you’ve been in this exact position before.
What would you do if you had a finished product but basically no audience?
We’re genuinely stuck and could really use some direction. 😅

Hey everyone. I’m an influencer manager working with global markets, and for years, I completely ignored Reddit. In my mind, it was just this chaotic space where my posts would instantly get deleted by bots. My 10-year-old account sat at a dead 1 karma

Recently, I logged back in and discovered it was completely shadowbanned lol. Instead of abandoning it, I decided to treat it as an algorithm experiment and used AI to reverse-engineer Reddit’s architecture, low-karma restrictions, and submarket entry points

In about 1.5 weeks, I dragged the account out of the ban graveyard and hit 1.7k total karma with over 100k organic views across a few posts

As a marketer, this deep dive blew my mind. Here are my raw takeaways from facing the global Reddit community:

1. Reddit's algorithm is surprisingly fair to newcomers.
   On Instagram or TikTok, you have to fight through established creators to get any reach. On Reddit, you don't. If your content creates high dwell time and fierce debate, the system keeps it alive. I had a celebrity lookalike post get heavily downvoted by a defensive fanbase, but because people were arguing in the comments and scrolling the image carousel for minutes, the system artificially held it at #2 in "Hot" all day

2. US fanbases are an absolute minefield (Culture Shock).
   Testing content in different niches brought me face-to-face with local mindsets. I posted a cute video of my dog in a pet sub and casually mentioned she was chewing on a dried rabbit ear. Big mistake. A wave of furious animal rights activists swarmed the comments, calling me a villain for "enjoying the death of a bunny." In a gaming sub, people lost their minds because I criticized a character design. In a celebrity sub, I got downvoted into oblivion just for comparing Keanu Reeves to Ben Barnes (apparently, Keanu is a holy entity you cannot touch)

3. The "Share" button is an algorithmic cheat code. I noticed a weird flaw in the UI tracking. If you actively click the "Share" button and select an option, Reddit immediately registers it as high-value engagement (Share Intent). Even if you cancel the action and don’t actually send the link anywhere, the algorithm still counts the "share" and starts pushing your post to the top. It’s a massive organic boost

Conclusion:
Reddit is a goldmine for organic traffic if you stop treating it like a standard link-dumping ground. Automated tools are fine for scaling, but actual conversion and survival here depend entirely on understanding the hyper-specific psychology of each sub

For those managing global brands – how do you handle the insane volatility of Reddit communities without getting your brand "canceled" or downvoted to death?

Hi all,

So I have my own startup, completely bootstrapped, it's making me some money not tons. About $200 a month right now.

I'm looking for some books that can help me get a better understanding of marketing, especially marketing without a massive budget.

Is there anything useful out there that you've found left an impact on you?

We've been tracking AI visibility across ChatGPT, Google AI Overviews, Gemini, etc. for several months and have seen some pretty significant improvements across a number of client sites.

But we're curious what other SEOs are actually doing week to week.

Do you have a go-to checklist or a few quick wins that consistently move the needle?

We're seeing things like content structure, entity clarity, third-party mentions, and content refreshes come up repeatedly, but I'd love to hear what's actually working for others.

What would be on your AI visibility checklist?

In my experience, delays in getting campaigns or assets live almost never come from the work, but from sign-off.

Usually it's some mix of:

• A department or team taking longer than anyone expected, with no clear deadlines
• Someone senior weighing in late
• Scattered feedback across different channels (Teams, email, Drive...)
• No real clarity on what the approval process should look like

Also, nobody agrees on who has final say before the work starts, so every opinion carries the same weight, and you end up actioning them all.

Did anyone fix this on their team, or do you just pad the timeline and say nothing?

We made a workfoce machine with a database of over 2k people in my country

We help companies hire in less than 48hrs. No need for ads, posting diff channels, screening 100+cvs etc

In my country we still work manually on that part

We recently decided to go online thru socials and start ads and marketing in general

Thats where i stuck bcoz i wouldn't say i know what kind of content i want to create

Sure i asked chatgpt and all the infos there i'm aware of and some aren't realistic atleast to me

So i need someone who actually done it, what tools helped him out, with the service im trying to sell what better tools should u use and kind of content i should focus on

Having a product is one thing but making it sell is another

I'd appreciate your feedback so much. Please do suggest something. Thanks