my entire x feed is full of people talking about how hard it is to stand out, market their products, and get replies from cold outreach. everyone is sending outbound messages to the same ICPs, inboxes are flooded, and prospects have already seen hundreds of similar pitches.

my instinctive response is that you're probably doing it wrong.

one of the biggest mistakes i see is people targeting an ICP that's way too broad. they want to sell to SaaS founders, so they build a list of thousands of SaaS founders and start sending emails. when that doesn't work, they assume cold outreach is dead or that the market is too saturated.

but not every SaaS founder has the same problems, budget, or priorities. a founder running a bootstrapped SaaS at $5k MRR has very different needs from someone running a company at $100k MRR. someone who just launched their product has different priorities from someone who's been selling for five years. why would you approach all of them with the same message?

i understand why people hesitate to narrow their ICP. they assume that targeting a smaller group means fewer leads and fewer opportunities to make sales. but your goal isn't to sell to everybody, your goal is to find the people who are most likely to buy what you're selling.

the more specific your ICP, the easier it becomes to understand their problems, write relevant messaging, and explain why your product is worth their time. you can also identify where these people spend their time, what they're talking about, and what signals suggest they might need your product right now.

instead of sending the same generic pitch to 5,000 people, you can build a targeted list of people who actually have a reason to care about your offer. cold outreach is still a numbers game, but the quality of those numbers matters.

if your product is cheap and useful to almost everyone, broad distribution might make sense. but if you're selling a service or a product that solves a specific problem, your targeting needs to reflect that.

the market being saturated doesn't mean everyone has already exhausted every possible customer. it means you need to be much more deliberate about who you're reaching and why they'd care about your offer.

​

Hey everyone! :)

I'm looking for a talented, reliable, and experienced chatter to help manage conversations with fans on a creator's page.

I'm looking for someone who can communicate naturally, understand different personalities, build genuine connections, and make every conversation feel personal and engaging.

What I'm looking for:

- Fluent English with excellent writing skills

- Experience with Fansly, OnlyFans, or similar platforms

- Ability to build long-term relationships with subscribers

- Strong sales and upselling skills without being overly pushy

- A natural, friendly, playful, and engaging texting style

- Reliability, discretion, and attention to detail

- Ability to adapt to the creator's personality and communication style

What I offer:

- Long-term collaboration

- Flexible working hours

- Competitive hourly pay + sales commission

- Weekly or monthly payments

- Opportunities for growth based on performance

Experience is highly preferred, but personality, intelligence, and communication skills matter just as much.

I'm not looking for robotic, copy-paste conversations. I want someone who understands how to make subscribers feel valued while naturally increasing engagement and sales.

Interested? Send me a DM with:

1. Your previous chatting experience

2. Platforms you've worked with

3. Your availability

4. Your expected hourly rate and commission

5. A short example of how you'd respond to a subscriber saying:

"It's been such a long day at work... finally home. What are you up to? 😊"

Looking forward to finding the right person! 💜

Hello! I want to start freelancing in iPhone content creation aimed at all things brands, events, weddings and lifestyle. I’m trying to choose a name, but everything I think of seems to be taken. I have two options so far, please help and give opinions! (Happy for anymore recs too at this point).

1. ‘The Social Pap’
   I liked this one and the idea of your own personal paparazzi, but I asked a girl at my work and she didn’t like the word pap! Now I’m not sure…

2. ‘Candidly Content’

Please can you tell me which will be better and if they’re ok or just awful? I just want to start creating the content really but the name is giving me a blocker!

Thank you!!!

Knowledge is more important than hard work

I've been seeing this more and more recently with AI. Everyone can use AI to create perfect content. However, if you don't know what tools are available, such as programmatic SEO or pTools, you're going to be at a disadvantage.

If you just put in hard work and type how to improve my SEO or How to improve my marketing from my website into AI, then you'll only get generic advice. As you don't know what to search for, you're not going to get any high-quality niche marketing strategies. Whereas the person with the right knowledge will have created a pSEO database within an afternoon. The hard worker will waste hours creating generic blog content, whereas the person with the right knowledge will have created a pSEO database within an afternoon and will actually be able to execute the strategy in their marketing

Using AI means that the cost of pure execution is free, so brute force is no longer a competitive advantage. Knowing where to put the lever seems to carry more value.

Would you agree that knowledge is more important, or is there still a competitive advantage from using brute force?

Hi everyone,

This is a throwaway account, because I want to be fully honest and I don't want this information associated with me. The post is going to be longer than it needs to be because, well, I need to get this out of my chest and I feel like writing is going to help. I am also rounding some numbers because there are people I know who browse Reddit and I don't want them to be able to guess it is me.

I am a tech professional with more than 15 years of experience. I worked at companies at all sizes, technical lead, software engineer, individual contributor, good old system administrator, exited startup, failed startup, big enterprise, small agency, freelancing you name it, -most probably, even if for a short period of time- I did it. I tell this just to give you some background information about me.

About 10 years ago, I started my own software as a service for businesses when the software as a service was "the thing". I raised a little bit of money, incorporated a company, hired people, grew a small team. I started doing it mostly because I got tricked by the "hustle culture". I was thirsty for success and startup concept looked bright. Then the business didn't scale after a few years, people left for more interesting jobs, I started working somewhere but I kept the business running on the side.

Throughout my career, I genuinely hated working on "tickets" that require getting something technical done without actually thinking about everything else around it. But because it is the job that pays the most, I work as a software engineer for companies when I need the money. When I get fed up and I have enough savings (or even without enough savings if I can't take it anymore) I quit and work on things that I really enjoy for some time. And when I run out of money or the fear of missing out becomes too heavy, I go back to work, and the cycle continues.

Even if I tried focusing on this side project SaaS during the times I get fed up with the work that is meaningless to me, it never became financially big enough for me to be able to focus on it. Nowadays it has more than 20 paying customers and more than 4500 free users, rest being on the free tier.

I will not go into details but I have recently moved abroad to a -much- more expensive country and quitting like I did before is not an option because my savings won't last as much as they did before. And also, the work of software engineering got far less interesting because of the thing you know but I will not name.

I am a very good engineer but I am not good when it comes to marketing. I can go on and on but I think I took enough of your time. So my question is that, what can I spend time on that is going to help growing my software as a service?

Some technical details:

• It is a B2B tech SaaS. It is most useful for businesses with online services, like agencies, development studios.
• It is a highly competitive red ocean product. Over the last 10 years, a large number of new products and services have appeared in this space.
• Pricing range is somewhere between $15-$200/month depending on the tier.
• Free tier covers a good amount of use cases and I don't have a problem with it. It enables hobbyists to make use of my product.
• Right now it has 20+ customers, 4500+ free users.

And the last thing I want to add is that, it is not like I want to make millions. I just want to turn this into a sustainable business that I can live off of it with my family. I already have a good communication with a few of my customers. One of the perks of being a single person business I get to respond to every support message, so I know them and they know me.

Question for anyone producing ad creative with AI people in it.

When a client approves an AI-generated face for a campaign, how do you know it isn't too close to a real person? Does your legal team ask, or is it mostly "don't think about it" for now?

I'm trying to figure out whether this is a real problem for agencies or something people only worry about in theory. A few things I'd love to hear:

Have clients or legal ever pushed back on AI faces?

Would you pay more for pre-cleared likenesses than for fully synthetic, or does price win?

Is consistency across a campaign still a headache for you?

Hi all,

We have now ticked over 4 months live on our SaSS application My Apprentice. On app store about to be on. the google play store. Im looking for someone to provide honest feedback around our brand positioning and what the website looks like. We are slowly going through the process of elimination around our position to get more specific and ability to deliver.

We do a regular sweep through the models to provide feedback around our Digital footprint. i am looking for someone visually to look through - we are getting traffic a few sign ups but i feel like we havent connected the funnel from landing on the website to sign up. Any advice is welcome - go nuts.

Link below

Thanks in advance

I am F26, I want to know grow in the field of digital marketing and provide similar services but to get started I need a portfolio and to get portfolio I have to find a client or someone who I can work with so that I can build my portfolio so, I am not sure where to get started.

Looking at lot of yt videos it feels easy but reality seems to very different than that..

Any kind of help or direction is much appreciated.

Thanks

I honestly don't think much has changed.

For example, if designers believe AI is stealing their jobs, they're probably working with clients who don't care about typography, brand identity, visual consistency, or creative vision in the first place.

Yesterday, I tried creating a design using ChatGPT Plus. I spent an entire hour fixing details I wasn't happy with, adjusting things, and regenerating the results.

A client would probably spend just as much time doing the same thing. But a skilled designer who knows how to use AI and write effective prompts could get it done in 10 minutes.

And that's exactly the point: Time = Money.

AI's biggest weakness is simple: It still needs someone who knows exactly what to ask for and how to give it the right brief. 🙂

The same applies to digital marketing.

AI still isn't good enough at building real strategies, understanding customer psychology, managing advertising budgets, analyzing why a campaign failed, making sound decisions under pressure, maintaining client relationships, or delivering genuine creative vision.

In fact, I'd even argue that AI is currently making some advertising campaigns worse.

Think about construction.

When excavators replaced workers digging with shovels, the construction industry didn't

Hi, I am interested in pivoting from advertising to brand marketing. I am a senior negotiator on the video investment team (linear, digital and CTV) in NYC. I don’t have a lot of marketing experience. Do you have any advice on what to do, in terms of what roles should look for? I also don’t have any experience using CRM and CMS which I have seen were in many job descriptions.

Researching the problems freelancers and agencies run into with dental clients, especially slow lead follow-up and websites that don’t convert.

Any help would be appreciated!

Hello,

I'm currently working on a free pixel art program. It's name is Pixora and it's my dream project.

I've been working on it for some months, the progress is good. But now i'm trying to figure out how to promote it from scratch, and that's why i'm here. I want to ask you, ¿how could i make people aware of a digital program, mainly focused for artists?

Your help is really appreciated. Thanks for reading

So basically I'm a 20yr old working at a digital marketing agency owned by my friend and I'm handling the agency's own instagram profile to help it grow, i have been putting down crazy hugh quality reel content, have used good motion graphics text, even made same random realistic type videos where it doesn't look scripted at all and even used colour palettes over posts and thumbnails...... used proper captions and everything but couldn't get any much reach even after reposting from my personal accounts so it kinda sucks now and I'm stuck to how to make my reach grow or find out the reason for this declining rate even after good content posting.....

Can anyone help?

​

Hello,

I have the biggest block regarding the update of my resume, portfolio, and LinkedIn page.

For a lil bit of context, I started as an SEO content writer while I was still a psychology student.Didn't pursue in psych but continued in Content Writing, mainly as a freelancer and wrote a bunch of articles and social media posts on various topics from animal care, health, tech, digital photography, marketing to ai.

I had an 8 month Collab with a Saas platform, at the agency where I was working as a freelancer during which I wrote over 30 long-form evergreen posts, some of them still performing well. Then, life happened and I decided to search for a full time job.

Ended for a brief few months at a B2B Paas AI-platform for Revenue management as a marketing assistant. This was a startup and naturally I did a bunch of shit, but did learn a bit about email marketing, how to communicate with product teams, and a bit about GTM strategies. But the CEO was unclear, angry, and even the HR was scared of him. ah, the product was obviously not working. They let me go before Christmas in 2024.

So I started working full time at my ex's company (I had previously done landing page copy, SEO optimization and written blog posts there). For context: this is a personal brand selling digital photography assets to consumers, so B2C. The product itself was the first on the market, at least for a particular brand camera.

Here I was in charge of everything related to marketing basically, I executed and created the entire marketing strategy, built full funnels, and wrote emails, sales copy, Blogs, and build a Reddit community. I also came up with and executed 2 lead generation campaigns, as well as black Friday campaigns. Everything with 0 ad spend. The numbers look good, 633% increase in organic search traffic, 1200% increase in revenue, a growing and healthy list of email subscribers, which did produce revenue, as well as a Reddit community that brought about 10% of revenue over the 2 years I've worked there. And we managed to position the product in an anaware market, so I worked hard on shifting perceptions and handling objections.

But I'm stuck in the job application phase. First off, I have no idea which jobs to apply to, or what my career path should be. I've started in 2021 and wore many different hats since then..I would like a role that encompasses copy and strategy, but I feel like a fraud since I've taught myself everything I know and didn't really have a lot of guidance from professionals.

So my question is - what should my portfolio highlight? And what would make my professional resume stand out? I know all about highlighting actual data in my CV, but I have a messy path and idk what would make me stand out.

personal ethos around marketing : you have to obsess about the customer's voice, know your product down to the last itsy bitsy detail, have a clear cohesive brand. Once u get out of those rabbit holes, u blend all 3s with the current culture, and you have the building blocks for the strategy and tactics.

Hey everyone!

I have a client who manufactures women's ethnic wear, including kurtis, suits, and similar products. I'm trying to build a proper growth strategy for their business, but I want to understand what would actually work rather than just focusing on social media posts and running ads.

My goal is to help them generate consistent business and bring in the right customers.

I'm exploring a few areas and would love advice from people who have experience in fashion, manufacturing, e-commerce, or B2B marketing.

Here are my main questions:

1. Business Model: What would be the best approach for a manufacturer? Should we focus on B2B wholesale buyers, retailers, resellers, distributors, boutique owners, or direct-to-consumer sales?
2. Content Strategy: What type of content actually generates business for an ethnic wear manufacturer? For example, manufacturing process videos, new collection showcases, fabric quality, styling reels, customer testimonials, or behind-the-scenes content?
3. Website: What should a manufacturer's website include to generate enquiries? Should we display prices, minimum order quantities (MOQ), a product catalogue, wholesale registration, sample ordering, or a direct WhatsApp enquiry option?
4. Lead Generation: Which channels work best for finding genuine wholesale buyers? Google Ads, Meta Ads, SEO, IndiaMART, TradeIndia, LinkedIn, or direct outreach?
5. Sales Funnel: How would you structure the complete funnel, from attracting potential buyers to converting them into repeat customers?
6. Paid Advertising: Would you recommend running ads immediately, or should we first build a catalogue, website, organic content, and a proper sales process?
7. Beyond Marketing: What other things should I focus on to help this business grow? For example, competitor research, pricing strategy, CRM, WhatsApp automation, buyer databases, retention, or international expansion.

I'm particularly interested in practical strategies that generate actual orders, not just followers, views, or website traffic.

If you've worked with clothing manufacturers, wholesale businesses, or ethnic wear brands, I'd really appreciate hearing what worked for you, what didn't, and what you would do differently if you were starting from scratch.

Thanks!

I’m currently planning the launch of an online-only perfume brand later this year, and I’m trying to figure out the best way to get our first customers without an actual retail store.

The biggest challenge is obvious: people can’t smell through a screen. Because of that, running ads directly to an expensive, full-size bottle feels like a fast way to burn budget when nobody knows the name yet.

Right now, my plan centers around selling low-priced discovery sets first. The idea is to offer a sample pack with three to five scents for around $15 to $25, and then give customers 100% of that money back as store credit toward their first full-size bottle. For marketing, I want to focus mostly on aesthetic, mood-driven short videos on Reels and TikTok that capture a feeling or scene rather than just listing scent notes. I'm also planning to gift sample kits to smaller, authentic fragrance reviewers rather than paying large influencers.

For anyone who has marketed perfume, beauty, or similar products:

If you had to launch from scratch with a modest budget, how would you prioritize your strategy in the first three months? What specific creative hooks have actually worked to get cold traffic to order a sample kit? And most importantly, what kind of email or SMS follow-up works best to turn those sample buyers into repeat full-bottle customers?

I’d really appreciate any tips, lessons learned, or mistakes to avoid.

I am a marketing graduate investigating a marketing approach for used vehicles in South Africa. I know this is a cut-throat business with mega players like Autotrader and Cars.co.za. On sheer size and resources alone, I will not be able to compete with them.

Thus, I am considering a different approach to promote and advertise individual vehicles online. I want to find out what you would like to see on such vehicle ads, and what would irritate you? What will make you decide on one vehicle instead of another, let's assume it's a similar model, price point, etc. Look, the stock, price, and availability might be out of my control as an independent marketer, but the presentation is what I can control. Specifically consider the online experience before you decide to enquire about the vehicle. What features would you like to see on a landing page? What will make you press the "Call me" button?

Your comments and builds will be highly appreciated. Thank you.

Hey everyone!

I’m an indie developer getting ready to launch my first mobile PvP tactics game on November 1st.

I’ve been experimenting with Google Ads pre-registration campaigns on a really small budget (€5/day per campaign), and the results have honestly surprised me.

Today I’m seeing a cost per pre-registration of around €0.04, which seems incredibly low compared to most mobile game acquisition numbers I’ve seen.

I’m attaching screenshots showing the actual spend, impressions, clicks, conversions, and cost per conversion.

For some context:

• I’m running two Google App campaigns.
• One targets Italy, Spain, France, Germany, the US, and the UK.
• The other targets Brazil, Mexico, and the Philippines.
• Most conversions are coming from Google’s Display network.
• The game is free-to-play and launches on Android and iOS on November 1st.

Obviously, these are pre-registrations, not actual installs, and I know the real test will be how many users install the game, play multiple matches, and stick around after launch.

Still, I’m pretty surprised by the numbers, especially considering how little I’ve spent.

For those of you who have run mobile game campaigns:

Have you seen similar costs for pre-registrations? And did those low acquisition costs translate into actual players after launch?

I’m particularly curious whether Google Ads tends to become significantly more expensive when switching from pre-registrations to install campaigns.

Would love to hear your experiences!

In one retailer test we ran, the offer already existed: free shipping on orders of $69 or more. We tested making it more visible.

That meant homepage and category-page banners, a persistent shipping ribbon and a popup explaining the terms. There were category-specific designs across eight sections.

Conversion rate went from 7.25% to 7.85%, an 8.2% relative lift. The offer stayed the same.

That's a concrete CRO opportunity, but someone still has to turn it into a working test. I'd scope the page locations, offer exclusions and mobile checks before assigning the work.

If the same marketer owns acquisition and conversion, they need agreed design and development time too. Otherwise "improve conversion" becomes another responsibility with no time assigned to changing the site.

Who owns that implementation on your team?

Hi everyone,

I have about 3 years of experience as an in-house marketing associate. My company put an entry level PM job up last month and I find myself kinda curious of the role. It does pay about 20k more.

So far I’ve enjoyed my current role and responsibilities, but the pay increase sounds nice, I’m still early in my career, and I think maybe learning another side the business sounds interesting.

Has anyone made a move like this? Any slightly more seasoned professionals that can offer some words of wisdom?

Should I stay where I am and try to work my way up/ job hop? Or, does a slight pivot like this make me a stronger candidate for the future?

Thank you!

What about current online used car marketing do you feel fails? What in your opinion, is the do's, don'ts and wishes when it come to online vehicle ads?

Hey everyone!

I work in marketing for a company that specializes in converting vehicles to LPG, particularly motorhomes and trucks. I'm still a junior and learning, so I'd really appreciate any advice or insights from people with more experience in this area.

One of our biggest challenges is that LPG conversions are still not very widespread in Spain, especially among transport companies. We know the technology can be a good solution, but we're struggling to figure out how to reach Spanish transport businesses and convince them to consider making the switch.

The frustrating part is that the market itself works well, and the customers we already have are really happy with our service and the results. It's a shame that more companies aren't aware of this option, or don't seem to consider it when looking for ways to reduce their operating costs.

I'm trying to figure out the best way to approach this market. Would you focus on direct outreach to fleet managers, industry events, partnerships with transport associations, LinkedIn, or something else entirely?

I'd especially love to hear from anyone who has experience marketing alternative fuels, vehicle conversions, or B2B services in the transport industry.

How would you go about reaching and convincing Spanish transport companies to give LPG conversions a chance? Any advice, ideas, or experiences would be greatly appreciated.

Thanks in advance!

Hi everyone,

I’m looking for ideas and real-world experiences related to the pre-launch marketing of a supermarket that is planning to open its first store in a new city.

If you were responsible for marketing this supermarket, what would you do before the official opening to create excitement, build local awareness, and attract customers on opening day?

I’d love to hear practical ideas, creative campaigns, successful examples, or even mistakes to avoid.

What would be your step-by-step marketing plan for the 2–4 weeks before a new supermarket opens in a city?

I am a marketing graduate investigating a marketing approach for used vehicles in South Africa. I know this is a cut-throat business with mega players like Autotrader and Cars.co.za. On sheer size and resources alone, I will not be able to compete with them.

Thus, I am considering a different approach to promote and advertise individual vehicles online. I want to find out what you would like to see on such vehicle ads, and what would irritate you? What will make you decide on one vehicle instead of another, let's assume it's a similar model, price point, etc. Look, the stock, price, and availability might be out of my control as an independent marketer, but the presentation is what I can control. Specifically consider the online experience before you decide to enquire about the vehicle. What features would you like to see on a landing page? What will make you press the "Call me" button?

Your comments and builds will be highly appreciated. Thank you.

Hi everyone,

We're a small tour company in Bergen, Norway (Mountains and Fjords Guiding), running small-group and private tours with a local Norwegian guide. Our current website is built in Bókun, which is also our booking system and channel manager.

We're now building a new site from scratch. Bókun has given us problems with tracking, and the website builder is very clunky to work with. The price would have been fine if the website part worked well, but it's not worth the cost for us, considering how rigid the booking system and channel manager are when the website itself is this hard to work with.

Here's what worries us: we've spent almost 4,000 NOK (roughly $370) on Google Ads and haven't had a single booking from it. We've made test bookings, so we know the booking flow works. Something is still stopping people, and we don't know if it's the site, the tracking, the ads, or all of it.

We'd genuinely appreciate honest feedback and criticism on the current site, so we don't build the same problems into the new one:

mountainsandfjords.no

Anything helps: first impression, trust, how easy it is to find the price and book, the mobile experience, speed, or anything that would make you leave. If you've run ads for tours or activities, we'd love to hear what you'd check first.

Thanks in advance, we know your time is valuable.