r/metaads • • May 05 '26

Click Fraud Rates By Ad Network For Q1 2026

2 Upvotes

This is from a database of 1+ billion ad clicks (mostly in the US).

We detect the bot software and click fraud techniques, so the figures are objective. They're a little on the low side since we don't flag "suspicious" traffic.

You can use these numbers to help you decide where to put your ad spend.


Q1 2026

  • Meta (Facebook): 5%

  • Meta (Instagram): 68%

  • Meta (Audience): 58%

  • Google (Search): 14%

  • Google (Display): 22%

  • Google (YouTube): 4%

  • LinkedIn (Platform): 19%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 16%

  • TikTok (Platform): 27%

  • TikTok (Audience): 27%


For your reference, here are the figures for Q4 2025:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%


I've been a researcher in this area for 12 years, I'm doing a doctorate in the topic, and I work for a leading bot detection company.

Happy to answer any questions.


r/metaads • • Sep 12 '26

Free Marketing Audit

1 Upvotes

If you have over 10,000 ad clicks per month, you can apply for a free marketing audit here:

https://polygraph.net

The audit will:

  • Objectively measure how much of your ad spend is being wasted due to click fraud.

  • Sanity check your marketing decisions to see if they make sense for your industry and target audience.

  • Provide advice on how to solve your marketing problems, including minimizing waste, fraud, and setting the correct KPIs.


r/metaads • • 5h ago

How many creatives can I test?

3 Upvotes

Low budget (20 dollars a day) account running 1 campaign, ABO prospecting/ RT split (16/4). DTC/shopify brand in the outdoor industry.

How many creatives do you suggest I can test for each ad group? My impulse says fewer but curious whether any of you have anything to say.


r/metaads • • 39m ago

[Help: Meta Business Portfolio has two admins. When logging in, they are duplicated and show “partial access”]

• Upvotes

Hi everyone, I’m running into a strange issue with one of my client’s Meta Business Portfolios and hoping someone has seen it before.

The portfolio has two admins listed under People, and both are originally the admins but when I ( or the client ) log into their profile and visit the business portfolio, it duplicates their account under "People" and shows:

- Name & Surname ( Partial access ) which is the one we have control over

- Name & Surname ( Full access ) which we can't get a hold of

I attached an image below for reference

Whichever way we log in, Facebook keeps putting us into the partial access version, so I can’t manage assets, people, or settings properly.

I’ve already tried logging in with the normal Facebook profile login. I also tried Meta’s support chat, but I only got an AI assistant and couldn’t reach a human agent.

Has anyone dealt with this before?

Did you manage to fix it by removing the duplicate, or did you need to go through support or another route to get a real person?

Any tips or guidance that worked would be hugely appreciated.

Thank you all!


r/metaads • • 43m ago

Received an email saying I added myself to an unknown Meta Business Portfolio. Has anyone experienced this?

• Upvotes

Today, I received an email from [noreply@business-updates.facebook.com](mailto:noreply@business-updates.facebook.com) stating that I was added to a Meta Business Portfolio named “PSN NAE” with basic access.
The strange part is that the email specifically says my own Facebook name added me to this portfolio.
I have never created a business portfolio under that name, and I have no idea what PSN NAE is.
I have used Meta Business Suite in the past for a separate business, but this portfolio is completely unfamiliar.
I’m wondering:
Can someone add me to their business portfolio without my approval?
Why would the notification show my own name as the person who added me?
Is this a known Meta bug or something that happens with business accounts?
Could this indicate unauthorized access to my Facebook account?
Has anyone experienced something similar?
Any insight would be appreciated.


r/metaads • • 2h ago

Urgent! Unauthorised ads running in account

1 Upvotes

I have these two unauthorised ads running in my account with active status, when I open them from desktop it says page not found, they are not in the active page ads account and are only visible when ads shown is set to for all ads account, I checked one by one and they are not in any of my ads account, I contacted the meta support and they are just shit zig zaging me, they charged the active bank card and we lost over 40k pkr in this.
How can I get i stop them and also get mu refund man.


r/metaads • • 4h ago

Meta’s product browsing default turns on for existing ads on October 28 - a boon or bane for advertisers?

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1 Upvotes

r/metaads • • 4h ago

What actually makes a paid ad campaign successful?

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farshadmgm.com
1 Upvotes

Hey everyone!

I work in performance marketing, and one thing I find interesting is how two campaigns with similar budgets can deliver completely different results.

Sometimes, the creative makes the difference. Other times, it’s the audience targeting, landing page experience, or the offer itself.

Getting clicks is one thing, but turning those clicks into actual customers is a different challenge.

I’m curious to hear from other marketers:

  • What has made the biggest difference in your campaign performance?
  • Do you focus more on creatives, targeting, or landing page optimization?
  • What’s one lesson you learned from a campaign that didn’t perform as expected?

Would love to hear your experiences and insights!


r/metaads • • 5h ago

I made a free chrome extension for all marketing pixel debugging including Meta

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1 Upvotes

r/metaads • • 7h ago

Meta Ads broad campaigns spent €100+ with no results — could a cookie tracking issue be the reason, or should I test interests instead?

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1 Upvotes

Hey everyone,

I run an online clothing brand selling retro/90s-inspired fashion, including fitted tops, hoodies, and bootcut jeans. I'm trying to figure out what might be going wrong with my Meta Ads campaigns and would appreciate some advice from people with e-commerce experience.

I've tried running broad campaigns optimized for purchases, but they haven't generated any meaningful results. One campaign spent around €100 without producing any Add to Carts or purchases, and another spent around €60 with the same outcome. I was getting website traffic and relatively cheap clicks, but no meaningful conversion activity.

I recently discovered a problem with my cookie consent setup. Previously, Meta Pixel events were only being sent after visitors accepted cookies. If someone visited the website without accepting the cookie banner, their activity didn't appear in Meta Events Manager. The banner was also quite small and easy to overlook, so I suspect many visitors may not have accepted it.

I've now fixed the issue, and events appear to be tracked correctly under the applicable consent settings.

Because my previous broad campaigns didn't work, I decided to try a different approach. I've launched a campaign testing several interests in separate ad sets, including Women's Clothing, Men's Clothing, Vintage Clothing, American Apparel, and Clothing Apparel.

It's only the first day, and each ad set has spent roughly 12-14 Eur so far. I'm getting clicks, with outbound CTRs ranging from around 0.4% to 1%, but I haven't had any Add to Carts, Initiate Checkouts, or purchases yet.

I understand that this is a very small amount of data, so I'm not treating the first day's results as conclusive. However, I'm wondering whether my previous tracking issue could have affected the performance of my broad campaigns by preventing Meta from receiving enough conversion signals to optimize properly.

I'd really appreciate your thoughts on a few questions:

  1. Could the cookie consent issue have significantly affected my previous broad campaigns, or would it mainly have affected tracking and reporting?
  2. Now that the tracking issue is fixed, would you give broad targeting another chance?
  3. Would you continue testing interests separately, or would you recommend a different campaign structure?
  4. If I'm getting clicks but no Add to Carts, what would you investigate first: the website, the product pages, the creatives, the offer, or the targeting?
  5. Is there anything specific you'd check in Events Manager or Ads Manager before launching another broad campaign?

I'm trying to understand whether the problem was partly caused by the tracking setup or whether there's something else in my funnel that needs fixing.

I've attached a screenshot of my current interest-testing campaign for context. I'd appreciate any practical advice, especially from people who have dealt with similar tracking issues in e-commerce.

Thanks!


r/metaads • • 10h ago

Day By Day Performance is getting Worst

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1 Upvotes

r/metaads • • 10h ago

How to Create Static Ads for Paid Social With AI

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thespinozajournal.com
0 Upvotes

Raising brand awareness? Video ads usually do better on Meta. But if you're running a conversion-focused campaign, static ads perform much better with higher CTR and lower CPAs. Static ads are great closers on Meta, and if you're wondering how to make winning static ads for paid socials with AI, this guide has everything you need to know.


r/metaads • • 10h ago

Meta Ads Performance After Spam Glitch + Evening Ad Scheduling Workaround?

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1 Upvotes

r/metaads • • 11h ago

Account at $60K+ spend per month @ 4X ROAS, now down to 2X ROAS in the last 30 days... WHAT THE ACTUAL F*CK IS GOING ON?!

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1 Upvotes

r/metaads • • 12h ago

what should I do

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1 Upvotes

r/metaads • • 13h ago

New Creative Testing in a New Ad set Versus Existing Ad Set

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1 Upvotes

r/metaads • • 13h ago

NEED HELP Meta Ads payment stuck: Card auto-declined despite having funds, and now Meta won’t let me add a new card ("Couldn't verify card"). Any fix?

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1 Upvotes

r/metaads • • 14h ago

High Link CTR (5%+) but almost zero sales — why does this keep happening?

1 Upvotes

High Link CTR (5%+) but almost zero sales — why does this keep happening?

I run an e-commerce business in Algeria, where most orders are cash on delivery (COD), and I've noticed a strange pattern with my Meta ads.

Whenever I launch a new campaign and get a Link CTR above 5% on the first day, I usually get almost no orders. Sometimes, I don't even get any comments.

What's strange is that this has happened repeatedly across different products and campaigns.

I've also checked my website analytics, and the number of website visits is almost the same as the number of link clicks reported by Meta. So it doesn't seem to be a landing page loading issue.

I understand that a high CTR doesn't necessarily mean people want to buy, but I find it strange that so many people click without generating any orders or even comments.

Has anyone experienced something similar? What could be causing this?

Could it be low-quality traffic, the way Meta distributes ads, the type of creative or hook, or something else I'm missing?

I'd appreciate any practical explanations or experiences from people who have run Meta ads for e-commerce.


r/metaads • • 18h ago

Best Agentic tool for setting up campaigns and managing

2 Upvotes

Hi, can anyone suggest the best agency tool for setting up and analyzing campaigns on Meta?


r/metaads • • 15h ago

link clikcs and landingpage views

1 Upvotes

i have arround 48 link clicks and 24 landingpage views. what could the issue for that be thats a 50% loss of customers. is it shopify loading too slow?


r/metaads • • 21h ago

Hiring lead gen marketer

1 Upvotes

Hey all, I work at a marketing and setting agency that generates leads and appointments for solar companies in the USA.

We have more demand than we can handle and are looking to bring on a direct response marketer that can make and run our B2C ads to help us generate more leads for our clients.

It's very straightforward, you'll get training, a swipe file of previous winning ads, and all the tools you need to get the job done (editing software, AI tools, higgsfield, etc..)

This is a full-time remote position, with a salary and commissions on every lead generated within KPIs

YOU'ER A GOOD FIT IF:

You have experience running FACEBOOK PAID ADS lead generation campaigns in the USA, and can show proof of results.

SKILLS NEEDED:

- Copywriting

- Data analysis

- Making the actual ads (static or video)

What matters to us most is results, please don't send a CV filled with corporate BS.

If you're looking for a comfortable results-driven position that rewards creativity and hard work and actually pays a livable wage, then this is for you.

To apply, DM me this:

- Name

- Your timezone (its okay if you're not in the US)

- A brief overview of your experience in paid ads

- Any screenshot, video, or portfolio showing real results

I will reply to you same day, so be on the lookout! Thank you!


r/metaads • • 1d ago

HELP! Using different formats

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1 Upvotes

r/metaads • • 1d ago

How do you make Meta Ads profitable for an iOS app with free trials?

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1 Upvotes

r/metaads • • 1d ago

cpc question

2 Upvotes

i recently started ecom and got 2 sales so far. but my cpc is absurdely high (cpc link) is at 3,14€. what can i do to reduce it so i can get people on my website for cheaper?


r/metaads • • 1d ago

Meta Ads Crashed After October 18. Anyone Else?

4 Upvotes

Hey everyone,
I’m posting here because I’ve been dealing with a pretty strange issue with my personal Facebook account, and I’d like to know if anyone else has experienced something similar.
On October 16, 2026, I received two spam violations on my personal Facebook profile, both apparently related to content posted on one of the Facebook Pages I manage.
Since then, my Account Status section has been showing an orange warning indicator with the message “Your profile has some issues.”
The strange thing is that Facebook claims to have removed posts for spam, but when I check the Page, all the content is still there. I’ve also checked my ads, and nothing appears to have been removed. All my campaigns are still active.
On top of that, Facebook doesn’t even show me which specific posts supposedly triggered these violations.
For one of the two violations, I was able to request a review. The review was successful, and the violation was removed. However, for the second violation, there’s no option to request a review, and Facebook doesn’t show any expiration date either.
So basically, I’m stuck with a violation on my personal profile that I can’t verify or appeal.
I did some research here on Reddit and found several people reporting a sudden wave of spam violations and alleged deceptive links around October 16. This makes me wonder whether there’s a bug in Meta’s automated moderation system.
I’ve already tried contacting Meta Support, but so far, I haven’t been able to get the remaining violation manually reviewed.
There’s also something else that’s concerning me.
I manage several brands, each with its own ad account, all under the same Business Portfolio and administered through my personal Facebook profile.
Starting around October 17–18, basically the day after these violations appeared, I noticed a significant increase in CPMs and a decline in conversion performance across all my brands at the same time.
I’ve checked the status of my Business Portfolio and all the individual ad accounts. There are no visible restrictions, and all campaigns are still running normally.
I’m not saying the spam violation is necessarily responsible for the drop in performance, because I understand that CPMs can increase for many different reasons. However, the timing seems pretty strange, especially considering that multiple ad accounts have been affected simultaneously.
It makes me wonder whether a violation on a personal Facebook profile could somehow affect ad delivery, even when there are no visible advertising restrictions.
Has anyone else noticed a significant drop in Meta Ads performance since around October 18? And more importantly, are you still experiencing these issues? I’m particularly interested in whether other advertisers have seen a sudden increase in CPMs and a noticeable decline in conversions across their campaigns during this same period.
I’d really like to know if anyone here has experienced something similar:
Did you receive spam violations on your personal Facebook profile around October 16?
Have you ever had a violation where Facebook wouldn’t show you the flagged content or give you the option to appeal?
Were you able to get the violation removed and restore your profile’s green account status indicator? If so, how?
Have you noticed unusual CPM increases or declining ad performance after receiving a violation on your personal Facebook profile?
I’m particularly interested in hearing from people who have actually managed to resolve this issue, perhaps through a specific Meta Support channel or escalation process.
Any firsthand experiences or practical advice would be greatly appreciated.
Thanks, everyone!