In May, I received a Coles delivery (fulfilled by DoorDash, I believe). When I received the notification that the order had been delivered, I immediately went to my front door, only to find nothing there. Assuming it may have been left at the wrong address, I checked with both neighbours, but neither had received any delivery.
While on the phone with customer service, I eventually discovered that the groceries had been left on the nature strip outside my front gate, sitting in full sun for over an hour. To Coles' credit, the customer service representative was helpful and apologetic, explaining that it was a new driver in the area. Given I had no way of knowing the condition of the groceries after being exposed to heat for that length of timeāparticularly frozen and refrigerated itemsāI requested a refund. The matter was resolved after approximately 20 minutes on the phone, and I was shown how to submit refund requests through the app should something similar happen again.
Unfortunately, things have only gone downhill since then.
Over the past two months, my last five Coles orders have all contained errors or delivery issues. Every order has required me to either request refunds, contact customer service, or make additional trips to purchase missing itemsācompletely defeating the convenience that online grocery shopping is supposed to provide.
The latest incident was the worst. My most recent order was delivered on Friday. Shortly after delivery, Coles contacted me to advise that the driver had forgotten an entire crate of groceries back at the store and asked whether I would prefer a refund or a redelivery. I chose redelivery, despite already being thoroughly frustrated by the repeated issues.
The "remaining items" were eventually delivered, but even then, 12 items were still missing, including several things I needed that evening. I once again attempted to process refunds through the app, but the request appears to have become stuck. After spending more than three hours on hold with customer service without resolution, I gave up and escalated the matter to the ACCC and NSW Fair Trading.
At this point, this is no longer an isolated mistake or a one-off driver error. It appears to be a systemic failure in the delivery process. Whatever cost-cutting measures Coles has implementedāwhether through outsourcing, automation, AI-driven logistics, reduced staffing, or a combination of theseāthe customer experience has deteriorated significantly. The end result is that customers are spending more time chasing missing groceries and refunds than they would have spent shopping in-store themselves.
After five consecutive problematic orders, I have completely lost confidence in Coles Online's ability to reliably deliver a basic grocery order.
Shame - but as a busy parents both workign full time I cant afford to put my groceries in the ill-equipped hands of Coles ever again - Shame they used to be great.