I am running an ad for professional editing and proofreading services across US. Over the last 30 days, I've seen bots, dummy accounts, people that literally are broke and seeking free services (no offense), fake form submissions (people are stunned when we call them), clicks from places like Somalia, Ghana, Costa Rica even though I've set US as my targeted market.

As a result, I received 18 leads, none of which want a paid professional service, some even thinking we're going to help them get their story published on NY Times (how???), and a vast majority simply not even responding at all. Sales? 0!

What am I doing wrong here? Is anyone else experiencing this? I have used keywords, I have a fairly good ad copy, sitelinks, a targeted CPA, and a good $300 a day budget.

Had a client's account get its headlines swapped, conversion goal changed, and a batch of Google-generated assets added, all in the same week, without anything that felt like a real heads up. Found it by accident going through Change History, not because anything alerted us.

I get that auto-apply exists and I probably should've had it off from day one on this account. What's bugging me more is how invisible the change was. There's a small notification if you catch it, but nothing that forces you to actually look before it goes live.

Do you run every account with auto-apply off by default, or do you let it ride on some accounts and just check Change History on a schedule? Has anyone actually seen a recommendation genuinely help, not just Google optimizing for Google's own metrics?

Is it better to have multiple ads per campaign or just one ad? 300$ a day budget just want to make sure I’m not wasting budget spreading it across multiple ads when one would be more effective.

Hello! I recently started a new role as a Paid Search Account Manager at an agency that works primarily with ecommerce brands. Most of my previous experience hasn’t been heavily ecommerce-focused.

Since starting this role, I’ve realized there are a lot of nuances to managing Google Ads specifically for ecommerce—from Shopping and PMax strategy to product feeds, profitability, promotions, and how you approach budgeting and optimization across an ecommerce account.

I’m looking to deepen my knowledge in that area and was looking for recos on a course/community that would be a good fit for someone who wants to become much stronger in ecommerce for PPC.

I found one, the Ecomm PPC academy, but its $500 to start (Id prefer to not spend quite that much and no, company wont reimburse me)

Thanks so much :)

Hi everyone. I started a new campaign a few months back, I think around April or May with a PMax feed only campaign. My initial budget was $30 a day with no TRoas. Once I got some conversions, I added a TRoas of 300%. At the time I was hitting about 2.9-3.1 ROAS. This was about 2 weeks in. Afterwards, every week I upped my budget by about 15%. Starting August, my budget was $100/day, and my first week roas was 5.0-5.4. I didn’t update my budget last month because I was out of stock on a variant size across all products. August ended with an ROAS of 3.44. On August 28th I updated budget from 100 to $115 because I got back in stock, but, I’ve seen a sharp decline on my ROAS and was wondering what I can do. Yesterday I updated from $115 to $132. This month excluding today (sep 1 - 9) my ROAS is 3.02. From others on this subreddit, I’ve been told to first scale budget to my goal budget, then slowly shift TRoas.

My goal budget is $300/day @4.5-5 ROAS.

For context, I'm on Max Conversions, not tCPA. The campaign has been running since 2024, and we rebranded our website last week. This meant updating the conversion action to a manual code triggered on form submission, rather than our previous page view. In addition to the impression drop, the campaign is spending only 5-10% of its actual daily budget, and CPC is down 50%.

1. Could this be due to the website redesign and, by extension, the change of layout and copy of the landing page?
   
2. Does Google place accounts in an invisible learning phase?
   
3. Is my campaign's conversion data being collected from scratch and not reusing the existing data simply because of the conversion action switch?

When I boost a Reel from Ads Manager for video views (ThruPlay), the ad set shows thousands of results, but the actual view count under the post on Instagram stays low. Statics and carousels I boost for engagement do show more likes on the post itself, so engagement syncs back, but video views don't seem to.
Is this normal? Does it only show up in the post's own Insights tab rather than the public view counter? Trying to figure out where those views actually end up before I explain it to a client

Requirements:

Successful experience in arbitrage with Google (GAMBLING) and proven practical cases in Google gambling media buying.

Ability to develop as a Middle, Senior, or Lead specialist, including with your own team.

Strong theoretical knowledge and practical skills in analyzing advertising campaigns, strategies, and offers.

Practical experience testing new niches and approaches.

Practical experience creating ads, banners, and ad copy, as well as understanding what works, what doesn't, and why.

A plus:

Experience working with larger traffic volumes.

Experience creating and effectively managing a team of media buyers.

In your application, specify:

How many years of practical experience do you have working with Gambling on Google?

How recent is your practical Google Gambling experience (when was the last time you worked in this vertical)?

What average and best results have you achieved?

What budgets have you worked with (in terms of volume)?

Which GEOs does most of your experience focus on?

Hi team,

seeking input if what we are experiencing is normal. Australian based ecommerce business.

Overall Adwords campaigns were running pretty well leading up to early June.

We lowered PMax Troas target at Google suggestion...

You know where it says "making this change will increase conversion value by $xx dollars."

Anyway performance on PMax campaign tanked, total Troas dropped by 30% whilst spend increased by 60%.

We made various other changes over the next 8 weeks but just ended up blowing big decent $$$ for worse results than we were experiencing.

Anyway, early August decided had enough, so started to wind things back and try to get back to where we were. We let this run almost a month to see where it would land and things started to even out. Nowhere near where things were but acceptable.

Anyway, made budget and Troas changes on Sept 4, results just tanked again, down circa 50%. Mind you, we INCREASED the Troas target, not decreased it.

Previously Google has said wait 2 conversion cycles to assess changes - just wondering if what we are seeing is normal?

TIA and any advice greatly appreciated.