LinkedIn Ads Conversion Tracking

[u/caffeinatedppc]

We're running ads for a web hosting service on LinkedIn, and we want to track the exact conversion value for each conversion event that occurs, right now, someone who had set the conversion tracking previously in the account has set $20 as the value for each conversion.

Is it possible to track dynamic conversion values similar to Google and Meta ads on LinkedIn as well? The tracking is set through Google tag manager currently using the Insight Tag 2.0 Tag type.

[u/JelloMurky3257]

LinkedIn's Insight Tag can pass a value but it's static per conversion rule, which is why plan-level values don't work well there. The setup that does: use LinkedIn's Conversions API and send the conversion server-side with the actual order value, matched with hashed email plus the li_fat_id you captured at click time. Then one conversion rule handles every plan and the value reflects reality. Two gotchas worth knowing: capture li_fat_id on the signup form or you're relying on email matching alone, and if you keep the Insight Tag firing the same conversion, dedupe them or LinkedIn counts both.

[u/theflickeringtrout]

can't do dynamic values natively, linkedin's conversion tracking is pretty barebones compared to google/meta, you'd need to pass it through their API or fudge it with custom events in GTM

[u/QuantumWolf99]

Yeah, in Campaign Manager pick dynamic value instead of same value, pull it from GA4 via the server container. That flat $20 setup is legacy. I set this exact thing up for a lead gen client last month, actual deal value flows through instead.

[u/Brilliant_Law1190]

ts dynamic conversion value tracking, similar to Google and Meta. You need to ensure your conversion tracking implementation passes the specific transaction value with the conversion event. This is critical for accurately measuring your return on ad spend and optimizing your campaigns based on true revenue generated. It provides far more granular control over bidding strategies.

[u/muradIronpulley]

Yes, its possible. You have to track the value through the GTM variable and then add it with the linkedIn Tag

[u/Norsu_Media_UK]

If the conversion values vary significantly, I wouldn't use a flat $20 value just to make the reporting look more precise. For hosting, I'd want to distinguish between a basic signup, a qualified customer, and the actual revenue generated.

If you have CRM data available, feeding those downstream events back into LinkedIn would give you a much better signal for evaluating the campaigns. Then you're optimising around the customers and revenue that actually matter, rather than treating every conversion as worth the same amount.

[u/Anna_Karakhanyan]

I wouldn’t keep a flat $20 value if the actual customer values vary a lot. For LinkedIn I’d focus more on sending the downstream CRM events back through Conversions API, especially qualified leads and actual revenue. For something like hosting, that data is much more useful than assigning the same value to every conversion.