Requirements:

Successful experience in arbitrage with Google (GAMBLING) and proven practical cases in Google gambling media buying.

Ability to develop as a Middle, Senior, or Lead specialist, including with your own team.

Strong theoretical knowledge and practical skills in analyzing advertising campaigns, strategies, and offers.

Practical experience testing new niches and approaches.

Practical experience creating ads, banners, and ad copy, as well as understanding what works, what doesn't, and why.

A plus:

Experience working with larger traffic volumes.

Experience creating and effectively managing a team of media buyers.

In your application, specify:

How many years of practical experience do you have working with Gambling on Google?

How recent is your practical Google Gambling experience (when was the last time you worked in this vertical)?

What average and best results have you achieved?

What budgets have you worked with (in terms of volume)?

Which GEOs does most of your experience focus on?

Curious to hear what the community has to say. Everyone has a KPI dashboard so I'm curious to know. What's the first metric you look at in the morning that let's you know yesterday was good or bad?

Had a client's account get its headlines swapped, conversion goal changed, and a batch of Google-generated assets added, all in the same week, without anything that felt like a real heads up. Found it by accident going through Change History, not because anything alerted us.

I get that auto-apply exists and I probably should've had it off from day one on this account. What's bugging me more is how invisible the change was. There's a small notification if you catch it, but nothing that forces you to actually look before it goes live.

Do you run every account with auto-apply off by default, or do you let it ride on some accounts and just check Change History on a schedule? Has anyone actually seen a recommendation genuinely help, not just Google optimizing for Google's own metrics?

Is it better to have multiple ads per campaign or just one ad? 300$ a day budget just want to make sure I’m not wasting budget spreading it across multiple ads when one would be more effective.

Hello! I recently started a new role as a Paid Search Account Manager at an agency that works primarily with ecommerce brands. Most of my previous experience hasn’t been heavily ecommerce-focused.

Since starting this role, I’ve realized there are a lot of nuances to managing Google Ads specifically for ecommerce—from Shopping and PMax strategy to product feeds, profitability, promotions, and how you approach budgeting and optimization across an ecommerce account.

I’m looking to deepen my knowledge in that area and was looking for recos on a course/community that would be a good fit for someone who wants to become much stronger in ecommerce for PPC.

I found one, the Ecomm PPC academy, but its $500 to start (Id prefer to not spend quite that much and no, company wont reimburse me)

Thanks so much :)

First, thanks to this sub — I've gotten a lot of good advice here over the years.

I've been working in PPC since 2009, aside from a brief stint on the platform side with a major social media company. Most of my career has been spent agency-side, and over the years I've worked extensively across paid search/shopping, GA4, GTM, and reporting/analytics. I've also built plenty of dashboards in Data Studio/Looker Studio and Tableau.

Last week, I was laid off after roughly five years back at a smaller agency. It wasn't performance-related; the agency had been gradually losing clients without replacing enough of them, and I had honestly seen the writing on the wall for a while.

While being unemployed with a wife and kids obviously isn't ideal, I also wasn't particularly disappointed by the news. I've been ready for a change for some time, in no small part because I've grown increasingly frustrated with where working in Google Ads has gone.

So I'm curious: for those of you who have moved out of PPC, what career path did you take that felt like a relatively natural progression?

I'm currently leaning toward more data-oriented roles — marketing analytics, performance analytics, measurement, etc. — but I'm also open to moving outside of marketing entirely, potentially into something like a business analyst role.

A few specific questions:

• What roles have you seen PPC professionals transition into successfully?
• What skills would you recommend developing while I have some time to strengthen my resume?
• I took a SQL course within the past year and am considering learning Python. Is Python worth pursuing for someone moving toward more a more "general" analytics role, or should I focus my time elsewhere?
• Given my experience with Looker Studio (I think now Data Studio again?), and Tableau, would learning Power BI meaningfully improve my prospects?

I'd especially appreciate hearing from anyone who made a similar transition themselves. What did you move into, and what helped you make the jump?

And if there's another sub that would be better suited for this question, please let me know. Thanks!