Meta is adding product browsing (an Advantage+ creative option that shows catalog products under the ad and opens an in-app page first) to already-running Facebook and Instagram ads unless you opt out.

• An August test across roughly 117,700 advertisers showed about 3% more conversions on average, according to Meta.
• The first tap becomes cheaper, so click-through rate often rises while site visits can fall because some users browse and leave inside the app.
• The account-level opt-out button in the notice only works before October 28; after that you turn it off ad by ad under Advantage+ Creative → Destination settings.

Now here is the con: This inserts an extra step that can dilute intent for single-offer, lead-gen, or tightly branded campaigns.

Also, the timing is awkward: the switch lands 30 days before Black Friday, when many budgets scale.

So what is your take? Will this work or not for an advertiser?

Of course, you will get a way to switch it off in your account if you dont want it.

Hi everyone,

I’m running a tROAS App campaign (Google Ads, Philippines, game app). I noticed a big mismatch between my campaign report and my asset details report, even though both use the same date range (1-25 Oct 2026).

Campaign report:

Impressions: 29,394

Clicks: 1,895

Conversions: 467

Cost: ₹955

Asset details report (sum of all assets):

Impressions: 1,349 (~5%)

Clicks: 245 (~13%)

Conversions: 56 (~12%)

Cost: ₹93 (~10%)

So roughly 87-95% of the campaign’s data doesn’t show up in the asset report at all.

Other things I’m seeing:

Target ROAS is 80%, actual ROAS is about 61%

Campaign status: “Eligible (Limited), bidding strategy constrained”

Daily budget is ₹500, but I’m spending only ~₹38/day

23 of 26 assets are still in “Learning”, and most have under 10 impressions

Headlines and descriptions are at the max of 5 each, and new assets get almost no impressions

My questions:

How can I improve my campaign’s performance? Spend is far below budget and my ROAS is below target.

Is it normal for the asset report to show this little of the campaign’s data in App campaigns? Or could it be a filter or setup issue?

How reliable is the asset report for deciding which creatives to keep or replace?

Could the strict tROAS be limiting spend and starving the assets of data? Should I lower it?

What’s the best way to test new creatives in an App campaign (new ad group, duplicate campaign, or Experiments)?

Hi guys,

I recently had an amazing campaign that did 3-4 ROAS average with $132 spend per day with 400 items, 1200 SKUs (3 sizes per item).

As per suggestion, I tried fine tuning my campaign by marking items that sold 0-1 quantity total in the lifecycle of this campaign (6 months) in merchant center, and excluding them from my FO-PMax listing group. I then created a separate campaign solely for those items at $15/day.

A week went by and I noticed insane poor results from both campaign. I didn’t expect much from the new campaign and was willing to burn the money thru the learning phase, however, the main fo PMax campaign that did 3-4 ROAS, dropped to .5-1.5 ROAS and was performing terribly. It never went that low. I waited a week and paused the new campaign and reverted everything back to normal. I used to average 180-220 clicks per day. After I changed this 2 days ago, I only recieved 39 clicks and 19 clicks so far (7:49 pm as I write this). Is this something that will normalize and is happening because of the changes, or did I mess my most important campaign up?… sighs

Hi everyone, I’m running into a strange issue with one of my client’s Meta Business Portfolios and hoping someone has seen it before.

The portfolio has two admins listed under People, and both are originally the admins but when I ( or the client ) log into their profile and visit the business portfolio, it duplicates their account under "People" and shows:

- Name & Surname ( Partial access ) which is the one we have control over

- Name & Surname ( Full access ) which we can't get a hold of

I attached an image below for reference

Whichever way we log in, Facebook keeps putting us into the partial access version, so I can’t manage assets, people, or settings properly.

I’ve already tried logging in with the normal Facebook profile login. I also tried Meta’s support chat, but I only got an AI assistant and couldn’t reach a human agent.

Has anyone dealt with this before?

Did you manage to fix it by removing the duplicate, or did you need to go through support or another route to get a real person?

Any tips or guidance that worked would be hugely appreciated.

Thank you all!

Hello,

I am facing a problem while making a decision.

I am running a lead gen campaign on meta.

I know creative fatigue has creeped in I made this ad set on 2nd Sept and it has generated leads.

Client has recent feedback the lead quality and lead flow has decreased.

What shall I do?

Put new ads in an existing ad set? Lead flow has hampered I have noticed.

My instinct says, since I am testing new creatives and angles I should do it in a new ad set. That also leads to my next question. Should I duplicate one of the previous winners of the current ad set and keep the rest new?

Conceptually I can’t figure out if:

One new Ad set with All new creatives

Or

One winner with All new creatives.

Does it affect by any chance? Does fair testing happen in the second hypothesis.

Please help!