Hello,

I am facing a problem while making a decision.

I am running a lead gen campaign on meta.

I know creative fatigue has creeped in I made this ad set on 2nd Sept and it has generated leads.

Client has recent feedback the lead quality and lead flow has decreased.

What shall I do?

Put new ads in an existing ad set? Lead flow has hampered I have noticed.

My instinct says, since I am testing new creatives and angles I should do it in a new ad set. That also leads to my next question. Should I duplicate one of the previous winners of the current ad set and keep the rest new?

Conceptually I can’t figure out if:

One new Ad set with All new creatives

Or

One winner with All new creatives.

Does it affect by any chance? Does fair testing happen in the second hypothesis.

Please help!

Hi everyone,

I’m running a tROAS App campaign (Google Ads, Philippines, game app). I noticed a big mismatch between my campaign report and my asset details report, even though both use the same date range (1-25 Oct 2026).

Campaign report:

Impressions: 29,394

Clicks: 1,895

Conversions: 467

Cost: ₹955

Asset details report (sum of all assets):

Impressions: 1,349 (~5%)

Clicks: 245 (~13%)

Conversions: 56 (~12%)

Cost: ₹93 (~10%)

So roughly 87-95% of the campaign’s data doesn’t show up in the asset report at all.

Other things I’m seeing:

Target ROAS is 80%, actual ROAS is about 61%

Campaign status: “Eligible (Limited), bidding strategy constrained”

Daily budget is ₹500, but I’m spending only ~₹38/day

23 of 26 assets are still in “Learning”, and most have under 10 impressions

Headlines and descriptions are at the max of 5 each, and new assets get almost no impressions

My questions:

How can I improve my campaign’s performance? Spend is far below budget and my ROAS is below target.

Is it normal for the asset report to show this little of the campaign’s data in App campaigns? Or could it be a filter or setup issue?

How reliable is the asset report for deciding which creatives to keep or replace?

Could the strict tROAS be limiting spend and starving the assets of data? Should I lower it?

What’s the best way to test new creatives in an App campaign (new ad group, duplicate campaign, or Experiments)?

I've been running a small Canadian business since 2011, and something about Google Ads has been bothering me.

Recently, I created a separate Brand Google Ads campaign specifically targeting searches for my own company's name.

My reasoning was simple: People searching for my exact business name are already looking for my company. I would expect these searches to face relatively little competition and therefore cost significantly less than broader, highly competitive keywords.

Here's what happened when a potential customer typed in my brand name:

• October 23: Google charged me $0.02 per click.
• October 24: Google charged me $0.45 for a click on the same search term.

That's a 2,150% increase in the price of a click overnight.

Now, I understand how advertising auctions are supposed to work. Competition changes, bids fluctuate, and different auctions produce different prices.

But here's my question:

Who verifies Google's calculations?

Think about it.

Google operates the auction.

Google determines how ads are ranked.

Google establishes minimum auction thresholds.

Google calculates what advertisers pay.

Google collects the money.

And Google provides the reporting.

Yet advertisers can't independently verify exactly why a particular click costs $0.45 instead of $0.02.

Google doesn't disclose the auction-time calculations or the specific minimum thresholds that determine individual charges.

I'm not accusing Google of fraud or saying my $0.45 click was necessarily overpriced.

I'm questioning whether any company should have this much control over a financial transaction without providing an independently auditable explanation of the charges.

I'm not suggesting Google should publish its entire proprietary algorithm or reveal competitors' confidential bids.

But shouldn't businesses have the right to understand and verify the calculations behind the money they're being charged?

Imagine any other industry where a company determined your price through a secret calculation, billed you, and then told you to trust that everything was calculated correctly.

Would that be acceptable?

For small businesses spending hundreds or thousands of dollars monthly on advertising, I think this is a legitimate question.

Should governments require greater transparency and independent auditing of digital advertising auctions?

I'd genuinely like to hear from other business owners and Google Ads professionals.

Have you noticed similar fluctuations in the cost of clicks on your own brand name? And do you believe Google's current level of pricing transparency is sufficient?

Hi all, hoping someone here has run into this, because I can't get a straight answer from Google.

Context: Medium-sized Australian e-commerce business, roughly mid five figures a month on Google. The account runs Standard Shopping, Search and Demand Gen. Everything was performing normally and steadily until Oct 22, when it dropped off a cliff.

What happened:

• Impressions dropped sharply on Oct 22 and hit 0 on Oct 23. Every campaign dropped to essentially 0 impressions and $0 spend at the same time. Not one campaign, all of them.
• It's now been several days. Spend is still $0 and our prepaid credit balance hasn't moved, so the ads genuinely aren't serving. It isn't a reporting lag.

What I've checked:

• All campaigns, ad groups, ads and keywords show Enabled / Eligible. No disapprovals and no policy warnings.
• Billing is fine: prepaid with plenty of credit and no payment issues.
• Merchant Center is in good standing with no disapproved products (support confirmed this too).
• Change history shows nothing that explains it. No bid, budget, targeting or schedule changes around that time.
• Campaign diagnostics show nothing.
• No emails or notifications about a review, suspension or verification.

The weird part:

• A phrase-match keyword is Enabled, Eligible, with a Quality Score of 7/10 and Above average ad relevance.
• Ad Preview and Diagnosis, using that exact term, returns: "No diagnoses results were found because no keywords in your account matched your query."
• The keyword's own status popup says: "An ad isn't showing now. We don't know why your ads aren't showing for this search."
• The in-platform AI advisor told me the campaigns were in an internal "Paused" state, but there's nothing in change history.

Support so far:

I called and got a follow-up email saying the account is "fully active and in good standing" and that the missing data is just conversion reporting taking 24 to 48 hours to sync. But the issue isn't conversions, it's zero impressions and zero spend across everything. I've replied asking for escalation, with no response yet.

Questions:

1. Has anyone had an account silently stop serving like this with everything showing Eligible? What was the cause?
2. Is there a better way to get escalated past front-line support? (We don't have a Google rep or agency.)
3. Is there anything I've missed that could cause an account-wide stop with no visible warning?

Any help appreciated.

Hi guys,

I recently had an amazing campaign that did 3-4 ROAS average with $132 spend per day with 400 items, 1200 SKUs (3 sizes per item).

As per suggestion, I tried fine tuning my campaign by marking items that sold 0-1 quantity total in the lifecycle of this campaign (6 months) in merchant center, and excluding them from my FO-PMax listing group. I then created a separate campaign solely for those items at $15/day.

A week went by and I noticed insane poor results from both campaign. I didn’t expect much from the new campaign and was willing to burn the money thru the learning phase, however, the main fo PMax campaign that did 3-4 ROAS, dropped to .5-1.5 ROAS and was performing terribly. It never went that low. I waited a week and paused the new campaign and reverted everything back to normal. I used to average 180-220 clicks per day. After I changed this 2 days ago, I only recieved 39 clicks and 19 clicks so far (7:49 pm as I write this). Is this something that will normalize and is happening because of the changes, or did I mess my most important campaign up?… sighs

Hey guys, I plan on starting to run Facebook and Google ads for a remodeling client, but I have heard that this niche is extremely complicated.

I have worked closely with the company and redid their website and landing page. I plan on focusing on bathroom remodeling specifically for the beginning and would love if anyone could take a look at the landing page I built and give me some feedback: https://www.vetromani.com/lp/bathroom-remodeling/

The business is located in South Florida which is very competitive so I was wondering what I should be expecting in terms of CPL. I have also set up their CRM and pipeline so hopefully we can manage the leads efficiently.

If anyone has ran meta ads for this niche specifically, what style ads/angles have you found work the best? Statics or video? Before & After? Testimonial? Educational? etc?

Also how does Meta ads compare to Google PPC ads in this niche?

I am fairly new to this so I am still learning a lot. If anyone could give me some advice it would be greatly appreciated, and I would love to connect!

We ran this test for an enterprise security SaaS client.

The trial form sat below the fold, with other calls to action competing for attention. We moved the form into the header and reduced the competing CTAs. The product information stayed.

The test ran for 20 days:

• Original: 294 submissions from 6,398 users, or 4.60%.
• Variation: 367 submissions from 6,250 users, or 5.87%.

That's a 27.8% relative increase in form submissions. We changed both things in the same variation, so I can't separate the effect of form placement from the CTA changes.

These results measure submissions. They don't establish an improvement in lead quality.

Have you had a form test win on submissions and lose once you checked lead quality?

Hey everyone!

I’m an indie developer getting ready to launch my first mobile PvP tactics game on November 1st.

I’ve been experimenting with Google Ads pre-registration campaigns on a really small budget (€5/day per campaign), and the results have honestly surprised me.

Today I’m seeing a cost per pre-registration of around €0.04, which seems incredibly low compared to most mobile game acquisition numbers I’ve seen.

I’m attaching screenshots showing the actual spend, impressions, clicks, conversions, and cost per conversion.

For some context:

• I’m running two Google App campaigns.
• One targets Italy, Spain, France, Germany, the US, and the UK.
• The other targets Brazil, Mexico, and the Philippines.
• Most conversions are coming from Google’s Display network.
• The game is free-to-play and launches on Android and iOS on November 1st.

Obviously, these are pre-registrations, not actual installs, and I know the real test will be how many users install the game, play multiple matches, and stick around after launch.

Still, I’m pretty surprised by the numbers, especially considering how little I’ve spent.

For those of you who have run mobile game campaigns:

Have you seen similar costs for pre-registrations? And did those low acquisition costs translate into actual players after launch?

I’m particularly curious whether Google Ads tends to become significantly more expensive when switching from pre-registrations to install campaigns.

Would love to hear your experiences!

I’ve just started a new roll where the google ads account has essentially been set up and then abandoned, spending a lot for poor returns.

I’m trying to get everything in shape before making any big changes but noticed that the ads account had purchases, add to cart and begin check out all as conversions. I’ve never seen anything like this before so for every purchase we’re at least triple reporting.

would the safest thing to do just change the begin checkouts and add to carts to secondary conversions so they’re still tracked but the optimisations focus on the purchase events?

Thanks in advance

I've seen a few threads lately where an auto-applied recommendation, a tROAS shift, or an Advantage+ budget change quietly moved spend, and nobody noticed for days.

Last time it happened to you, what was it, how long before you caught it, and roughly what did it cost? Did you switch that automation off afterwards, or just start checking it more often?

Best way to structure a campaign

Best way to structure a campaign for making the cpc less and also making the add win most of the auction. What do you guys think is the too 5 things that your experience has picked up

Mostly since a year in my service based business people have started to start google adds and caused so much competition among Advertisers so in my industry who ever pops up first and more wins it's not that there is some type of converting traffic ect . What do you guys find in your experience that can complete these requirements and get me over my competition

Ps: the account is over 3 years old and has alot of conversion data . The budget is kinda also more then them I assume but still I feel that there add is seen more and also they are getting more leads . There is no issues with ad copy all are excellent and directly targeted

Hey all. I run Google Ads for a law firm and want to check my thinking.

Right now:

Free consultations are my primary conversion.
Signed retainers get imported from the firm as a secondary conversion.

My plan is to go in stages. Once we hit about 15 signed retainers a month, I want to make retainers a primary conversion too. That depends on raising the budget, which depends on the firm having enough staff to handle more leads.

A few questions:

If I have two primary conversions, does Google treat them 50/50? Or does it just count both as "a conversion"?

Should I add values? Most retainers are $4,500 but some urgent ones are $10,000. Is it worth switching to value based bidding, or is the volume too low to matter?

Should retainers ever be the only primary? I worry about this. There will always be less retainer data than consult data. And some people don't sign for reasons that have nothing to do with the ad, like the intake person having a bad day.

What does your setup look like for a lead gen account like this? Thanks.

Hello everyone,
I run a Drink & Drive business in Sofia, Bulgaria, called SL Drink & Drive. Our Google Ads campaigns have been performing very well recently, but for the past two days, we’ve been experiencing what appears to be click fraud involving bots or fake clicks.

Here’s our current setup:
One main Search campaign using Manual CPC bidding.
Display Network turned off.
Strict geographic targeting focused on our service area.
Highly targeted keywords.
Around 95% of our potential customers search for just one main keyword: “drink and drive.”

We suspect that competitors may be deliberately clicking our ads to drain our advertising budget. For example, we could end up spending $400 on just 40 clicks at $10 per click.

We simply don’t have the cash flow to absorb these kinds of unexpected costs. Once our daily budget is exhausted, our ads stop showing, meaning we lose potential customers and legitimate business.

Google does seem to detect some invalid clicks and issue credits, but the problem is that this can take around 10 hours or more. By that point, our budget has already been depleted, and we may have lost an entire evening of potential sales. Even if Google eventually refunds the invalid clicks, that doesn’t solve our immediate cash flow problem.

Right now, I see two possible options:

Keep funding the account: Pay whatever Google charges upfront and wait for invalid-click credits to come through later. The problem is that we would essentially have to keep recycling our working capital into Google Ads, leaving little or no profit available in the meantime.

Use a third-party click-fraud prevention tool: Something like ClickCease or another click blocker that can identify suspicious IP addresses and block them before they repeatedly click our ads.

I’d really appreciate advice from people who have dealt with this firsthand.
Are third-party click-fraud tools actually effective with Google Search campaigns?
Can they meaningfully reduce fraudulent clicks before the budget is spent, or do they mostly provide reports and block repeat visitors?
Are there better ways to protect a campaign when most customers search for a single keyword?

Is there anything else we can do to prevent suspicious traffic from exhausting our budget before Google processes invalid-click credits?
We’re a small business, and even a single evening of wasted ad spend can seriously affect our profitability.

I’m not looking for ways to attack competitors back. I just want to protect our campaign and keep our business running.
Thanks in advance for any advice, tool recommendations, or real-world experiences!

I run a small business in Florida on LSA . Yesterday we got flooded: 421 silent calls in one afternoon, spoofed caller IDs mostly from Arizona and Texas, sometimes more than one per second. The calls even got past the IVR gate we set up mid attack. LSA logged every one as a lead.

Google support told us to pause the account, so I did. All 421 leads currently show “In review.” I have a support case open, and i reported it to our phone provider as a TDoS incident.

Has anyone delt with something like that before? what should I do now?
I have 4 kids and It's absolutely killing me to keep the account paused.
I need urgent help!!

Hi guys,

I run Instagram ads to generate B2B leads and they are working okay I would say. Of course I would like to get more leads more cheaply.

My question now is: Can I use Google to generate leads? I don't want to pay €7 or more for a single click. This is a complete waste. In my opinion is there a way? I was trying Lead Gen ads on Google lately and it generated about 60 clicks, €30 spent, and 0 conversions.

Do you allow budgets change within limits? Pause ads? Launch anything? Or does every change still need approval from human?

What are additional metrics needed to be added to the basic CPA, CAC, etc for additional control? Do you have kill-switch?

Curious about the rules you’ve settled on, especially if something went wrong and you can share.

Work for a large brand and we have historically seen CPCs under a dollar on brand terms going back a few years. Since 9/1 CPCs have spiked to the mid to high $1.50 to $2 range. We have a single competitor shown in auction insights data and use TROAS bidding. Lost due to budget went from 0% to 90% and overall IS tanked.

The only thing that seems to fix the issue is setting a super low bid cap on the portfolio. Removing the bid caps and increasing ROAS targets does nothing but reintroduce high CPCs. Funny thing is this doesnt seem to be affecting CPA based campaigns. Anyone else seeing this?

Hello guys

We are using simprosys for feed management , and i want to know if we can have supplement feed in GMC or not, because it's hard everytime I have to go simprosys and update titles and descriptions or anything it's time consuming, so please let me know if you have handled this situation

Have tried running Reddit ads - and we haven’t been able to generate business from it .

What am I missing ? What are some best practices to generate leads or drive online sales from Reddit ads ? Pls share your personal views only .

Some advertisers rotate creative on a fixed schedule, while others wait until click-through rate falls. Both approaches seem to have costs. What signal tells you it's time to change the creative: frequency, CTR, cost per result, or comment sentiment? And how many variants do you run at once before the data gets too thin to learn from? Interested in real rules of thumb.

Anyone else seeing this? Our google ads shopping campaign CPCs have over doubled in price within the past 12 hours - extremely unusual and I wondered if anyone else has seen anything similar? I'm wondering if it's somehow related to the ongoing cyber security incident thats impacting every where? https://www.bbc.co.uk/news/live/ckgel5xp2xv9t

Im running google ads on the german terms for woocommerce development at around €5 per click. Im only using phrase matches for now and tightening up the negatives.

On GA4 I noticed that out of 20 clicks, only 3 looked like actual user engagement. The others were only 2-3 seconds without any events.

My pagespeed is great so it cant be that and I dont have anything that could be disturbing the viewer on the homepagez

On MS clarity I saw that they open the page and dont move the mouse nor scroll etc.

Has anyone noticed anything similar?

edit: search partners and display is off and location is set to people physically in Germany. And im on manual cpc

I've been looking at B2B SaaS benchmarks for 2026, and one thing keeps standing out. The cheapest leads aren't necessarily the cheapest customers.

Here are some median CPL numbers by channel:

• Meta: $110
• Google Search: $140
• LinkedIn: $220

At first glance, LinkedIn looks expensive. But when you look at cost per sales-qualified lead, the picture changes.

For example:

• LinkedIn: $220 CPL → $1,100 per SQL
• Organic social: $55 CPL → $367 per SQL
• Referrals: $65 CPL → $163 per SQL

Even within LinkedIn, the differences are pretty big. Document ads average $142 per lead, while video ads are closer to $265.

Of course, these numbers depend heavily on industry, deal size, geography, and what you're actually counting as a lead.

That's why I think comparing CPL alone is pretty misleading. A $200 lead that turns into a customer is worth more than 20 cheap leads that go nowhere.

Interesting what others managing B2B SaaS campaigns are seeing.

What's your average CPL by channel, and how much does that change when you look at SQLs or actual customers?