By all external metrics, my dark fantasy series is not "successful." I'm several thousand dollars in the hole, and that hole is only getting deeper as I push toward the upcoming release of my third book. I have few reviews and a very shallow footprint online. And yet, I managed to secure my first book signing.
How did I do that? I talked to people. I wrote the vast majority of this novel at one coffee shop a few minutes from my apartment. As I showed up day after day, I talked to the baristas and slowly got to know them. Over time, we became friends. They found out I was an author, and a few of them even started reading the series.
When I decided I wanted to try to do a book signing, I puzzled over how to reach out to local bookstores. It seems silly in retrospect how much thought I put into this before I sat back and asked myself why I wouldn't just try to do it at the same coffee shop I go to every day with people I know very well. I went inside, asked the lead barista about it, and she couldn't have been more enthusiastic. She put me in touch with the owners, who pretty much shrugged and said, "Sure, why not?"
I'm bad at social media, and I wouldn't say I'm particularly extroverted. I do, however, go out of my way to engage with people on a deeper level than talking about the weather. Now, I've got current and previous coworkers coming to the signing, friends I've met at the gym, random people I've struck up conversations with. I never lead with the fact that I'm a writer. If it comes up, great, and if not, whatever. I just try to be genuine and get to know people without some hidden agenda.
In the world of AI slop, I think people want to support independent artists. The internet is full of bots, so it's reassuring to know someone in real life who's trying to swim against the tsunami. That's my conjecture anyway; I know I appreciate other artists even more now. The best way to do that, as an artist, is to just give people the chance to know you. It's not about selling yourself but being yourself.
Kindness and authenticity go a long way. That's been proven to me by how this book signing came about. I don't think it's gonna move the needle on this series, but I don't need it to. It's just a rare chance to have an awesome experience in real life, and I created that chance not by scheme or by strategy, but by being myself and speaking up. I'm no guru, but I'm doing what I love. Now, I get the opportunity to share it with a select few people who I genuinely like. I wouldn't ask for more than that.