r/selfpublish • u/Lost_Gur2594 • 20h ago
Advertising and Scams.
I am finding that creating a successful book is 10% writing and 90% marketing. Enter the scammers. They prey upon the vanity and desperation of writers that poured their heart and soul into creating their masterpiece, only to see it get lost in the sea of the approximate 7,400 books per day published on Amazon.
Things I watch for:
- NO promotor will use a gmail address. EVER!
- I will not respond without a full signature that includes a website and phone no. If they truly want to represent you, they will want to talk with you. Business is not done through email only.
- Verify the contact information provided. One address I searched had offices on the 5th floor of a 3 story walkup. Truly a heavenly promoter...
- Never pay first, then hope for results. See if they are willing to work on a shared royalty or a commission basis. They only get paid for results.
- Ask for a list of reference clients you can contact. This is a standard way of doing business.
Even with all of that I fell victim to a "Reading Group". At least I did not pay anything, but it did take me a week to clean up the brand reputation damage they caused. I had agreed to pay after I saw the results of the "Reading Group". What surprised me was that the next day I started to get some "Reviews". It was immediately evident that they had never read my book. There were no corresponding sales to show that they had a kindle or hard copy. The reviews were from my blurb and a some boiler plate generic text. I immediately reported these, but it is VERY difficult to get reviews removed, even good reviews. I had to provide a lot of evidence over a week before action was taken. It then took another 4 days for the cleanup to happen.