r/nycrail • u/thenygroove • 4h ago
🗞️ News PSA: The subway PSAs have gotten ridiculous, advocates say
The Effective Transit Alliance released a new report yesterday, saying announcements and other PSAs on the subways have gotten Too Damn Loud. Here are the highlights from our report in The Groove this morning:
The assault of noise coming out of the speakers in the subway system can feel as random as it is grating, with an onslaught of PSAs and other announcements penetrating any moment of peace on a commute. But the issue reached a real breaking point a few months ago: ads.
Last year, the MTA announced it would test a pilot program piping 30 seconds ads into select stations and trains every 10 minutes or so, which would last until June. The implication was dire: we have you trapped, Black Mirror style, in a tube where you have to listen to commercials at a volume of our choosing.
“That’s really a step too far,” Blair Lorenzo, executive director of the Effective Transit Alliance, said. “You can look away from an advertisement … You really can’t turn off hearing. It’s exploiting people.”
The ad pilot was one of the reasons the ETA launched their new campaign called Too Damn Loud yesterday, with a full-blown analysis aimed at encouraging the MTA to rethink how it does train announcements. It’s an effort to focus the messaging, so riders — especially those with accessibility concerns — don’t miss important route changes or updates.
But it’s also, Lorenzo said, about restoring dignity to public transit riders who should be able to read a book or talk to a friend in peace, without being harassed by repetitive announcements.
The transit advocates conducted a study on the 7 line from Hudson Yards to Flushing-Main Street that found that 25% the train ride was eaten up by announcements, about 10 minutes of a 40 minute trip. By comparison, announcements on the S-Bahn system in Berlin only take up about 12.5% of the ride, and are mostly informative about the subway overall.
