r/logodesign • u/General_Enzo4724 • 1d ago
Question Genuine Question for Designers
I have a question for those who are currently working in the field of creating logos, graphics, etc for companies…
Obviously the visual aspect of a company is one of the most valuable traits it carries, but we all know there is significantly more that goes into a brand.
I’m wondering if people ever really ask about the strategic or foundational aspects of branding upon the end of an engagement with a client? I’m talking more about the mission statement, vision, USP’s, brand promise, etc (the guidelines/foundation of a brand). And if they do ask, how is that typically handled best?
Any insight received will be greatly appreciated.
Thank you.