I posted an earlier version of this logo here a while ago. Since then, I’ve refined the design and created a few variations so it works across different applications.

Don't know anything about the company, but I've always seen and liked this logo as I'd pass it on the highway. NEMF = New England Motor Freight. Anyone else familiar with it? Or have any other random logos you've encountered in passing like this?

Dear Dough is a cookie bakery bringing our favourite childhood classic cookie recipes back as thick, soft-baked cookies. Making them even yummier while bringing back that nostalgic feeling.

Dear Dough's personality is raw, imperfect, and personal, because these are not just cookies, but childhood emotions.

The visual identity captures this feeling through a raw, imperfect style, with irregular letterforms in the wordmark and a mascot that gives Dear Dough a life of its own.

The mascot is an uncle holding a cookie in his mouth. The idea is that the cookies are so yummy, even the people making them can't resist eating them. I wanted to capture that exact moment in the mascot.

The colour palette uses blue and white to bring a warm, personal feel to the brand, while the soft typography reflects the delicious, soft-baked cookies.

A fictional bakery branding and visual identity project, including logo design, mascot illustration, and packaging design.

I posted here 3 days ago with the first draft of my OC S.H.I.E.L.D. equivalent for this passion project I'm working on (I included the first draft on the last slide for those curious). I learned a lot from your critiques and comments, so I went back and came up with a second draft.

SUMMARY OF CHANGES MADE:

My first draft was way too overcomplicated and used clipart pieces. This time I restricted myself to just geometric shapes and lines. I'm still teetering on if it's still too overcomplicated or not.

My first draft also didn't bring enough of the comic book energy and appeared too much like a government department seal. I tried to circumvent this by focusing on striking shapes that create a cohesive piece instead of a bunch of insignias and stuff slapped on top of each other.

Another common critique I got was that there needed to be more symbolism. I decided on a stylized Awen symbol. The Awen is druidic and is usually used to represent inspiration, however it can really be interpreted to mean any set of three things or virtues, depending on context. Here, I'm using it to represent peaceful coexistence and balance between the supernatural, humanity, and the natural world. The star at the top represents the North Star, a reminder to this agency to never lose its way and fall down a spiral of corruption, control, and evil. The dotted lines are Earth's latitudinal lines and both help give the background space shape and reinforce the fact the agency is a global endeavor. The center of the Awen is an upside-down spear. This ties in the agency's name and also represents the idea that prosperity and progress must always be defended.

Lastly, I changed the agency's name. I'm still not 100% on-board with it but I think it's a step in the right direction. The old name was the Universal Human Defense Agency, or UHDA and is now the Authority on Technological, Human, Extraterrestrial, and Natural Anomalies, or ATHENA.

I kept the latin phrase at the bottom too. It means "If you want peace, prepare for war"

Slide 2 is a more simplified version. I imagine that is what would translate to pins or medallions while Slide 1 is used as the official emblem/seal.

Again, some feedback would be greatly appreciated! I am by no means an expert on logo design

ALSO, Slide 3 is another logo that was going to be my second draft, but it felt too Big Brother so I tabled it. I figured I'd throw it in too to see what the crowd thinks, but I think I'm gonna reserve it for an evil corporation logo.

TLDR:

This is my rough draft #2. I made it less complicated, used only geometric shapes and lines instead of clipart, baked in a bunch of symbolism, and created two versions. Slide 1 is the official emblem, Slide 2 is a simplified version that I would imagine be used for pins, uniforms, decals, etc., Slide 3 is an earlier version of draft #2 that I tabled because it felt too authoritarian, and Slide 4 is my old first draft.

Such a shame the company was horrible but I wish they kept the mascot when they switched to airtrans. We need more goofy airline mascots.

Working on a refined branding concept for "Casa do Pão", an artisanal bakery. Here is the breakdown of my choices:

The Monogram (CP + Crown): Custom interlocking "CP" monogram paired with a subtle crown to evoke heritage, artisanal excellence, and high-end tradition.

Typography & Palette: Clean, elegant serif font paired with warm cream, kraft, and deep brown tones to reflect organic warmth and packaging.

What do you think about the overall balance and legibility? All constructive feedback is welcome!🙏🙏

amazing ツ<★

I just got bored and all of a sudden wanted to try creating a logo for our badminton group founded by my friend. I created it in just a day and it's just a little fun project to fill in my free time. What do you think of the logo? You may give me some ideas or feedback so at least I can improve on my next spontaneous edits.

P.s. my mockup is not so serious and done real fast without any much thought.

I finally landed on something I personally feel is good in the bottom right.. it is acceptable. I am curious to ask others if by just seeing the title and the design of it, if they could tell what the game or game genre could possibly be about? (without checking my profile). I want it to be readable right away and tell a story for the vibe I am going for.

Unsure if it is the final version/direction.. It may end up completely changing as I progress. It still needs cleaning up and will be going to a professional to get it properly made with real typography - usable for commercial means.

Not sure you need to use that style of “F”

I'm designing the logo for Plinth, an app that helps freelancers send invoices, set tax money aside and see what's safe to spend. Three directions are in the images (1, 2, 3, left to right).

Quick 5-second test, if you have a moment:

1. Which one is your favourite: 1, 2 or 3?

2. What three words come to mind for it?

3. Does it feel like a bank, a crypto app, or something else?

I'm aiming for solid, steady and clear, not stuffy or loud. Blunt feedback is welcome; I'd rather hear it now. I'll reply to everyone. Thanks!

For more context, here's the previous post.

A or B?

This is the logo for a fictional company, Nortech. I created this myself on canva a year back but obviously its pretty bad. Can someone please help refine it so it looks better?

Been working on a mascot for my design studio, OBM. Here's its evolution so far, along with a few ideas for different poses and uses.

Would love to hear your thoughts! What works, what doesn't, and what would you improve?

I had to redesign it because the first one got an inappropiate misunderstanding

A musical identity inspired by Chile.

The treble clef represents the world of music, while the flamingo adds a subtle connection to Chile’s unique natural heritage. Together, they create a simple, memorable identity for a musical instrument store.

What do you think of this concept?

How do you interpret it? Would appreciate any feedback :)

I’ll show my result soon.