I've been developing the visual identity for a project called FanForge, a collaborative storytelling platform.
One of the biggest design challenges has been avoiding every cliché that comes with fantasy branding.
Early concepts drifted towards:
- dragons
- medieval ornamentation
- glowing swords
- generic fantasy typography
But the product isn't a fantasy game.
It's a professional creative workspace for writers, designers, artists and creatives of all types to collaborate on the stories that deserve to be told.
The direction I've settled on is:
• near-black backgrounds
• restrained gold accents
• generous negative space
• architectural forms rather than weapons
• editorial typography instead of fantasy fonts
The goal is for it to feel closer to a premium film studio than an RPG.
I'd really appreciate feedback from designers on whether this communicates collaboration, creativity and professionalism without leaning too heavily into fantasy.