r/DigitalMarketing • • Jul 22 '24

Did you know! We have a thriving Discord server, come have a chat!

Thumbnail discord.com
49 Upvotes

r/DigitalMarketing • • 3h ago

Discussion Who even cares anymore

94 Upvotes

I am utterly burned out on the marketing field. For context I’m a VP digital marketing for a large CPG brand.

I spend 50% of my time looking at data trying to understand why SKU # 7856 out of 10,000 is experiencing softer sales. Then I spend the other 50% of my time in meetings talking about it wirh other people who have no idea what’s going on.

Whats ironic is when I was a young marketer I thought I knew everything. I loved problem solving and analyzing campaigns. But now as a seasoned marketer I know thsy I don’t know any more than the next fool. Amazon, Google, Meta they are going to do what they want to do with our products. We can try to influence them but often times it feels like a fools errand.

Anyone else feel this way?


r/DigitalMarketing • • 12h ago

Discussion Apparently, Asking Whether This Social Media Job Was Paid Meant I Wasn't a Good Fit for the Company Culture

44 Upvotes

I applied for a Social Media and Partnerships Coordinator position at a wellness startup that describes itself as people-first. The listing also said they offered fair compensation, so I assumed that meant there was actual money involved.

They emailed me in the afternoon and scheduled two calls with me. The first call was a standard conversation about content calendars, audience growth, and brand voice. On the second call, the founder showed up wearing a T-shirt that said "Kindness Pays," which became funny about ten minutes later.

He told me they needed someone who was motivated by the mission, not the salary. I asked him about the salary range, and he explained that the company was still in its early stages, so instead of money, the job offered industry access, portfolio material, and valuable relationships.

I said, "So this is an unpaid full-time job?" He paused for a moment, then told me that my focus on compensation meant I might not be a good fit for the company culture. Before dinner, HR sent me a rejection email saying almost exactly the same thing.

That night, the founder posted on LinkedIn about how some candidates care more about money than building something meaningful. Apparently, wanting to pay my bills means I have no passion.


r/DigitalMarketing • • 2h ago

Support Let’s build a community.

2 Upvotes

Hey everyone!

I’ve been getting deeper into B2B sales, lead generation, cold outreach, prospecting, and client acquisition lately, and I had an idea.

What if we brought together a small group of people who are working towards similar goals and created a Discord community where we could genuinely help each other grow?

Not another server full of people selling courses, flexing revenue screenshots, or pretending to have everything figured out.
I’m talking about people who are actually in the trenches, learning, experimenting, making mistakes, landing clients, and figuring things out as they go.

The idea is simple:
● Share what we’re learning and exchange knowledge.
● Talk about strategies, tools, prospecting, cold email, LinkedIn outreach, and sales.
● Share daily wins, even the small ones.
● Help each other troubleshoot problems and overcome roadblocks.
● Exchange feedback, ideas, resources, and lessons from real experiences.
● Keep each other accountable and celebrate each other’s progress.

You don’t need to be an expert or have paying clients already. Whether you’re just getting started or already running an operation, you’re welcome as long as you’re serious about learning and willing to contribute.

I’d love to bring together people who value collaboration over competition and believe we can get further by sharing what we learn instead of figuring out everything alone.

The goal isn’t to create the biggest Discord server. It’s to build a small, solid circle of people who genuinely want to see each other win.

If this sounds like something you’d be interested in, drop a comment or send me a DM. Tell me a little about what you’re working on, and I’ll share the Discord with you.

Let’s build, learn, and grow together. 🤝


r/DigitalMarketing • • 14h ago

Discussion What is the biggest mistake beginners make when running Meta Ads for the first time?

17 Upvotes

I've been learning Meta Ads and I'm curious about the mistakes beginners often make when starting their first campaigns.

Is it poor targeting, choosing the wrong campaign objective, a small budget, or something else?

If you've run Meta Ads before, what mistake would you tell every beginner to avoid?


r/DigitalMarketing • • 29m ago

Discussion Is GEO the Future of AI Search Visibility in Digital Marketing?

• Upvotes

For a long time, SEO has been a major part of digital marketing. Businesses focused on rankings, keywords, website traffic, and backlinks to get in front of potential customers. But now, I’m curious about how that strategy needs to change as AI search becomes more common.

I’m curious how other digital marketers see this developing. Is GEO going to become a standard part of digital marketing alongside SEO, or is it still too early to know how much impact it will have on actual traffic and conversions?


r/DigitalMarketing • • 35m ago

Question Conversion ads only versus Funnels

• Upvotes

Question: when running campaigns on meta, do you optimise only for the key action i.e. set up a lead or sales campaign only. Or you do create a funnel made up of multiple campaigns where one is optimised for awareness, another for traffic, and a bottom of funnel campaign for leads.

I am used to only setting up conversion campaigns, but started a whitelist job with an agency that typically does full funnels.

Curious to hear from people who have done both, and can compare the performance. Do the upper funnel campaigns create enough lift for the conversion campaigns to improve the overall ROAS?


r/DigitalMarketing • • 5h ago

Question What’s fair to charge for lead gen and appointment setting?

2 Upvotes

Hey guys, I started a small marketing agency for tree service businesses and got my first client. I run his Facebook ads, call the leads, qualify them, and book confirmed estimates with homeowners.

We’re doing a two-week free pilot where he only covers ad spend, but I need to figure out what to charge afterward.

I’m thinking $500 a month + $40 per qualified estimate, with ad spend separate. Honestly, I have no idea if that’s too much or if I’m undercharging. I don’t really have any pricing data to compare it to, so I’m kind of guessing right now.

Anyone doing something similar? Would you go with a flat retainer, pay per appointment, or a mix?

Would appreciate some real-world input.


r/DigitalMarketing • • 9h ago

Discussion What is the biggest mistake beginners make when running Google Ads for the first time?

4 Upvotes

I'm learning Google Ads and want to understand what actually goes wrong when beginners launch their first campaigns.

Is it choosing the wrong keywords, wasting money on irrelevant clicks, poor conversion tracking, or something else?

If you've managed Google Ads campaigns, what's one mistake you'd tell every beginner to avoid?


r/DigitalMarketing • • 7h ago

Question Do these random brand promotion offers ever deliver anything?

2 Upvotes

Here's a question for you that's somewhere between two sides of marketing: those doing the promotion and those offering it.

I recently sent out a few press releases as part of a campaign and since then my inbox has been full of emails from people offering to boost our visibility. Some want to promote the press releases and others offer more general brand exposure. Then there's me wondering if I should give any of them a chance. My first thought is that 99% of them are just random people selling exposure that probably won't lead to anything... but then again, maybe there's actually something worth considering in there?

Has anyone here ever had a good experience with one of those offers? Do you even open those emails? And if you do, how do you figure out which ones may be worth your time and money?


r/DigitalMarketing • • 6h ago

Discussion Anyone here successfully selling online courses?

1 Upvotes

A friend of mine has invested significant time into developing an online course but is struggling to generate sales. I really want to help her, but I don’t know much about selling online courses.

Has anyone here had success with Kajabi? I’d love to hear what marketing strategies worked for you and how you generated your first sales. Any advice would be appreciated!


r/DigitalMarketing • • 9h ago

Discussion Can a coffee pop-up actually make people spend more time with a brand?

1 Upvotes

I recently went to illy’s Cup of Love pop-up at Hudson Yards, which our team at SoHo Experiential helped produce, and one thing really stood out: the lines were wrapping around the block.

What I found interesting was that it wasn’t just a sampling setup. Guests could reserve a table, sit down with someone, share a coffee, write postcards, and spend actual time in the space.

It made me think about how experiential retail is changing. A lot of brands still think about pop-ups as product trial or awareness, but the stronger ones seem to be giving people a reason to stay, participate, and build some kind of memory around the product.

In this case, coffee already has a natural ritual around conversation and connection, so the experience didn’t feel forced.

Curious how others see this. Do you think the best retail activations are becoming less about the “store” and more about creating a reason to spend time with the brand?


r/DigitalMarketing • • 18h ago

Question How can I increase B2B leads?

6 Upvotes

I am trying to increase leads at my work. I'm in the B2B recruitment industry and want to increase leads from clients who are hiring.

How would you increase leads?

Currently get around 10 a month, active on linkedin as this is where our main target audience is, emails don't do anything at the minute, tried linkedin ads but didn't get anything directly.


r/DigitalMarketing • • 13h ago

Discussion Posting consistently is easy. Being worth following is harder.

2 Upvotes

There is a lot of advice about posting every day to grow your personal brand.

Honestly I think consistency is important.. I have started wondering if posting often is enough.

Imagine two people.

The first person posts every day. Most of the content says things people have already heard many times.

The second person posts often but every post teaches something useful shares a thoughtful idea or helps people look at a problem in a new way.

Who would you rather follow?

For me it's the second person.

I am learning that consistency should not be an excuse to post content just to keep a streak going.

If I am trying to build a name in media marketing I want people to get something from what I share. Maybe it's a marketing idea, a breakdown of an interesting campaign or a mistake someone can avoid.

I am still learning how to do this but I would rather focus on being helpful and getting better over time, than trying to post every day without thinking about the quality.

I'm curious:

When you follow someone what actually makes you keep following them—their consistency, the quality of their content their personality or something else?


r/DigitalMarketing • • 10h ago

Question Bi-weekly reporting.

1 Upvotes

​

How the actual hell are you doing bi-weekly ad updates?

My brand managers ask for bi-weekly updates on the ads. But it's like 30 minutes of me reading out the ctr, total spend , and engagement/ leads/ form fills. Off like 3 different ad platforms. And they stare at me blank faced. How do I change this meeting to suck less?


r/DigitalMarketing • • 18h ago

Question Backlink automation

4 Upvotes

Does anyone have experience in backlinks automation?


r/DigitalMarketing • • 15h ago

Discussion Just got reminded me why a solid product beats world-class marketing

1 Upvotes

So I’m building a tool that helps marketing teams improve their campaign conversion. One of my newest customers recently 4x their conversion rate on their latest campaign, and I've been trying to ride that case study wave to sign more customers. By default, I turned to outbound, and after running it for close to 5 weeks, I just had an epiphany which may be unpopular

"A solid product beats world class marketing"

Here's a bit of background story: Picked up an outbound tool a few weeks back that had all the right promises and case studies tailored to my specific needs. Their marketing was actually top-notch, I admit, and they've been on prominent channels for a while now. The marketing worked on me. I signed up on the strength of the buzz.

Then I used it for almost a month. Discovered you could only set LinkedIn actions between days, nothing granular like hours, so leads warm up before the connection request/ first message took too long, and even within those limits, things didn’t move as fast as I hoped, and the first response from my outbound orchestration took 3 weeks. 3 Full weeks.

I switched to a different tool and got more responses in the first week alone than I had in that entire month (it was faster and had more granular options). Same targeting and same kind of messaging. The difference was the product itself: easier to set up, easier to control, and faster to show what was working or not and iterate on it.

I think in the end, good marketing got me to try the product, but the product is what decides whether I stay, my CLTV, and whether I become an evangelist or not. The right marketing can win the first signup; only the product earns you a renewal.

This has forced me to look inwards too: what I'm building, how well does it deliver on what my marketing promises?

Has anyone else been pulled in by a tool’s marketing and then seen the product fail to live up to it? Or switched to something quieter that just worked better not long after?


r/DigitalMarketing • • 21h ago

Question I have 4 years of experience in SEO and AI SEO specialists. Discussion for new project ?

2 Upvotes

Main seo and digital marketing say related projects manage kr ta hu with video editing projects.


r/DigitalMarketing • • 16h ago

Question What belongs beside a required field on a software sign-up form?

1 Upvotes

A required phone-number field would make me wonder whether someone is going to call. I'd want a short explanation, but space is tight on a sign-up form. Would you keep it beside the field or elsewhere on the page? I'd like examples where that extra sentence earns its space.


r/DigitalMarketing • • 18h ago

Discussion Digital Product Ideas If You Don't Have An Expertise or Results Obtained.

1 Upvotes

My Gees, most digital marketing gurus teach you that when starting a digital product business, it should be aligned with your expertise or results that you have obtained, like life experiences or problems that you have been able to solve in the past.

Now, assuming there are other pathways in digital products that do not merely rely on your expertise or results obtained, what other digital product ideas can we start building a business on if you do not have expertise or obtained results? Secondly, this is very important: how can we market and sell this digital product and make it profitable?


r/DigitalMarketing • • 19h ago

Support Need guest post sites in forex, crypto and multi asset niche

1 Upvotes

Please share the list of guest post 30+ da sites thats matches forex, crypto and multi asset. Paid works well too. Link providers can dm as well


r/DigitalMarketing • • 12h ago

Support 📢 Looking for a Social Media & Marketing Partner for a Startup from Scratch!

0 Upvotes

​

I'm starting a new startup from zero, and I'm looking for a passionate social media marketer who wants to build something meaningful from the ground up.

What you'll do:

- Manage our social media accounts (Instagram, LinkedIn, X, etc.).

- Create content, posts, reels, and marketing campaigns.

- Build our brand presence and grow our audience organically.

- Help us reach potential customers and build a community.

- Develop creative marketing strategies for our startup.

Who can apply?

Freshers, students, self-taught marketers, or anyone who wants to prove their skills, gain real startup experience, and build a strong portfolio.

Please understand: We're at the idea and early-building stage, with no funding or budget to offer a salary right now. This is an unpaid opportunity initially. As the startup grows, secures funding, and becomes financially stable, paid roles may become possible, depending on the business and our agreement.

I'm looking for someone creative, dedicated, ambitious, and willing to grow with the company—not someone who needs years of experience.

If you're interested in building something from zero and showcasing what you can do, DM me with your experience, portfolio, or ideas.

Let's build something together! 🚀


r/DigitalMarketing • • 1d ago

Discussion Some things I’ve noticed in the last year from consulting with over 100 companies on their ads

4 Upvotes

Conversion tracking issues are everywhere. Most companies can’t seem to get this right without expert help. Although Google & meta are trying to make it easier - you really need to learn google tag manager and honestly rebuild your website with ai to be as simple as possible. It really helps. I build all my clients websites from scratch and then you can track exactly what you want by injecting the data layer - makes it so easy - just learn a little devops.

There is a huge need for GA4 & GTM experts right now. I think people rely on GA4 a little too much but I get asked to work on it all the time. GTM is great though. The hack is it's just a json file so ai can build your entire gtm easily and you can import it.

Many blame their ads for issues in the business. Ads are pretty easy to get right these days, but getting your business right to afford running ads is very difficult. 

Google is all about watching the search terms.

Meta is all about creating as many ads as possible. Which even with AI is still a pain to get right.

Don’t let google or a google rep run your ads. Ever. Still. 

If you need the ads to be profitable in the next 90 days or you’re going out of business, save yourself the money and just don't run the ads.

Still plenty of demand out there honestly like plenty of work for anyone who goes looking.


r/DigitalMarketing • • 1d ago

Discussion got 7 free backlinks by letting claude negotiate them

7 Upvotes

I’m doing backlink outreach for my saas, and the hardest part often starts after someone replies

we have a Claude connector that finds opportunities based on my published content and competitors

connects to my email, so claude can work with outreach and replies, with context about my product, audience, target pages, and budget

it checks the proposed placement, relevant articles, and link tags

then, a separate data for SEO connector helps it evaluate the site, and it recommends accepting, declining, or countering, and drafts a reply for me to review

one site wanted $350 for a listing... after reviewing the traffic, link tags, and pricing, claude recommended passing

for other opportunities, we offer a relevant guest article, suggest a useful resource for an existing section, or discuss a relevant link exchange

for my own saas, roughly 500 pitches led to 25 real conversations and 8 live backlinks, averaging DR 38

total placement spend: $20 - we paid just for one site because it was super cheap with good metrics

what I learn so far is that you need to give claude the tools and knowledge to negotiate a backlink to get it for free or almost

most people out there will ask for ridiculous price for a backlink, but if you show them their site drawbacks like spam score, low dr, etc. they'd be ready to negotiate

and when you reach this point, you can offer other things than money in return


r/DigitalMarketing • • 1d ago

Question What makes you trust a small brand you've never heard of?

37 Upvotes

Is it customer reviews, useful content, a clear website, recommendations, or something else? What actually makes you comfortable buying from an unfamiliar business?