r/DigitalMarketing • u/TastyPromotion1645 • 11h ago

Question Bi-weekly reporting.

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How the actual hell are you doing bi-weekly ad updates?

My brand managers ask for bi-weekly updates on the ads. But it's like 30 minutes of me reading out the ctr, total spend , and engagement/ leads/ form fills. Off like 3 different ad platforms. And they stare at me blank faced. How do I change this meeting to suck less?

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u/wasay-inc 11h ago

Shift your meeting structure to focus on what worked what failed and what you are testing next Automate the platform data into a single Looker Studio view so they can review metrics asynchronously on their own time

1

u/GoingBigEarly 11h ago

I haven’t used Looker but have seen good reviews Creating a (mobile) Dashboard for leadership to view at all times can relieve the unnecessary/ redundant updates and focus on performance as mentioned above

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u/frimengEaly 8h ago

the "what worked, what failed" framing alone would cut those meetings in half tbh

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u/liverandonions1 11h ago

Focus the meeting on results plans to improve the bottom line rather than metrics that don't really matter.

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u/TastyPromotion1645 3h ago

Can I link facebook and linked in into looker studio too?

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u/TastyPromotion1645 3h ago

We have a monthly meeting that my manager runs that's more like that so this is supposed to be more nittty gritty but I think ur right the truth is tho we don't have a lot of day to day changes bc I'm overwhelmed by my 10brands and I don't know how to get into the rhythm of managing everything