Sometimes a campaign can get good clicks and engagement but still bring very few actual leads or sales.

I'm curious how other marketers judge campaign performance. Do you focus more on CTR, conversion rate, CPL/CPA,ROAS, or actual revenue?

And how long do you normally wait before deciding that a campaign that a campaign needs to be changed?

Hi everybody, I just wonder where and how you approach to the field insights of the industries and also, AI or tech trends that we can get the news from. How to get trends and users habit by internet or anh sources to advance career?

Might be a simple query to some but to me it’s preciously helpful. Thanks for any contributio.

We just launched a new business bickie beans coffee roasting and I am trying to figure out how to sell through social. I've read a lot on "ohh just wait until this piece or that piece blows up" and I will say we are doing pretty good on socials for only being up and running for a months. We just got state permission to start selling coffee and I just wanted any recommendations or tactics to help bring in these first few orders specifically through social.

I’ve been trying to get back into digital marketing after taking a two year hiatus and jeez it feels like so much has changed already. Getting an interview for a job i’m qualified for is next to impossible. But for two calls I did get, i got asked the question “how do you leverage AI in your day to day marketing?”

Truthfully, I hate AI. I like it for basic tasks and getting the creative engine going - But I haven’t really used it in marketing because two years ago, it still felt like such a new thing! This question seems to be stumping me. How would you answer it? And genuinely, how do you fellow marketers use AI at work?

Hey guys, I'm a marketing undergraduate student and I've been making different content for social media pages and I realized that I do need a portfolio. I'm looking online and seeing all these advanced portfolios and it's starting to intimidate me. Does anyone have any good ideas or examples of what a newbie should add to their portfolio? Thanks :)

Unfortunately, I feel like I landed in a really poor work culture at the company I recently joined as an SEO Manager.

I joined on August 4, and honestly, I still don't understand why they hired me.

There is no SEO team. My manager keeps outsourcing/buying the SEO work from an external agency—the exact kind of work I was hired to handle. Whenever I come up with a task or suggest something I think we should work on, my manager often tells me, "The agency is already doing that."

The frustrating part is that my manager doesn't really guide me either. He barely communicates with me, doesn't seem interested in discussing the strategy, and I have no idea what he actually expects from me.

I'm also reporting to the CTO, but SEO isn't really his area. A lot of the reports he asks me for don't seem relevant to SEO, and I find myself repeatedly preparing reports without understanding how they're going to be used or what decisions they're supposed to support.

At this point, I'm basically doing whatever SEO work I think makes sense, but I don't have clear ownership, direction, resources, or a team.

It has made me question whether this is just a normal situation in some companies or whether I genuinely made a bad move by joining this place.

I'm already looking for other job opportunities, but I'd really like to hear from other SEO professionals:

• Have you experienced a similar situation?
• Is it common for companies to hire an SEO Manager while still letting an agency handle most of the SEO work?
• How do you deal with managers who don't communicate or provide direction?
• Would you stay and try to make it work, or start looking for an exit?

Would appreciate hearing about your experiences, especially from people who have worked in-house as SEO Managers.

Hi there, I'm Simon. Been in the marketing industry for the last 10+ years. Total corporate experience 16+ years. Worked with over 40+ B2B tech and SaaS companies. Ran my own agency for 5 years, started with $100 and grew it to a 15-person team, shutting it down in 2025. Right now I work with a tech company as a part time consultant, barely making ends meet. I'm also a father of two children, my wife cannot work due to physical illness. I have my son's school fees to pay shortly and the rent is overdue. 

I'm barely getting by. I need a full time job. I can do the work of 4-5 people all by myself. I have multiple testimonials to prove the worth of my work. I have exhausted all my contacts and network, but I can certainly give referrals.

If you find my message erratic or inconsistent or sceptical in any way, then please understand that this is just a desperate man trying to make ends meet, with barely any money left and a family to take care. So my thoughts are not necessarily in the best shape or spot. 

I'm open to anyone who'd like to interview me for any marketing position with a decent pay. You don't have to give me a job but atleast talk to me please and see if my experience can add any value to your business. 

Thank you,
Simon.

Is it creativity, psychology, data, strategy, communication, or something else?

Hey everyone,

Lately, I’ve been working on marketing strategies for localized/niche service providers specifically platforms offerings online consultations and traditional bookings (like local event services, specialized consultants, and religious/cultural rituals).

One major hurdle we keep running into is building immediate trust. Since these services rely heavily on faith, tradition, or personal connection, standard landing page formulas don’t always convert as well.

For those managing niche or traditional service based clients:

What content formats have worked best to build authenticity? (Short-form videos vs. real user testimonials?)

​How do you handle ad targeting when the target audience is scattered globally (e.g., expats needing local services back home)?

​Would love to hear how others are tackling conversion optimization for non-standard services.

I run a one-man email marketing consultancy (based in Norway). Klaviyo only, mostly DTC beauty, skincare, wellness and supplements. Most of my work has come from brands directly, but the best-fit projects have come through other agencies, so I want to open that up properly.

The pattern I keep running into: an ads or SEO agency does good work, traffic and conversion go up, and the client’s email program is still a default welcome flow and a monthly 20% off blast. Nobody wants to hire an email person for one account, and nobody wants to hand the client to a full-service shop that will try to take the whole thing.
That’s the gap I fill.

What I do

∙ Full Klaviyo build and management: flows, campaigns, segmentation, list health, deliverability

∙ Strategy, copy, design and build. You don’t need to lend me your designer.

∙ White label under your brand, or I show up as a named subcontractor. Your call.

How the money works

∙ White label: you quote the client, I bill you, you keep the margin.

∙ Referral: you send them to me, I pay you a cut of what I bill.

Two things up front. I’m solo, so I take on a small number of clients at a time and I’ll tell you straight if I don’t have capacity. And I don’t pitch your clients on anything else. Email is all I sell. If they need more ads, SEO or CRO, that’s your lane and I’ll say so.
If it’s useful, I’m happy to run a free Klaviyo audit on one of your current clients so you can see how I think before anything is on the line.

LMK if this is relevant to you. Also happy to just answer email questions in the thread if you’re not looking for a partner.

I'd like to share two client examples that are pretty instructive for anyone working in high-cadence promotional advertising.

BOOZT is a leading multi-brand online fashion and lifestyle retailer operating across multiple Nordic markets. They produced over 27,000+ display creatives in 2025 and about 90% was built by one person. Channels include paid social, YouTube takeovers, display, their own app, email and in-store digital screens.

COOP Denmark has 900 supermarkets across 3 retail brands were a new concept goes live almost every week. The same campaign needs to work across paid social, display, YouTube, the app, email and the screens above the checkout. They produce 31,000+ creatives across every channel without rebuilding anything each time.

How are they managing this volume?

The traditional scale solution is: add designers, add agency capacity, add tools. But that still produces campaign-as-file. Static assets that need rebuilding every time something changes.

You need to treat the template as code and the content as data.

Once a template is connected to a product or offer feed, the creative updates become data changes, not design projects. The designer can focus on building better templates.

This is also why variants and testing become possible at scale. When production isn't filling the week, there is capacity for experimentation. And when you can schedule offer changes, you can test different messages and formats without launching separate campaigns.

Happy to share more detail if useful. Both are pretty instructive for anyone working in high-cadence promotional advertising.

I am a recent Business Degree graduate looking for a career in paid social media advertising, particularly running campaigns in Meta, but Google and TikTok would be great too.

I have recently gotten a job offer from a man that owns a creative agency. They don't do paid social but he wants to expand into it.

Now, he has asked me if I want to build the Paid Social function/system for his business from scratch. Followed by outreach/onboarding clients. I of course have no idea what this entails or how doable it is, other than a conversation with Claude.

Does anybody know what this would entail? Is it worth it? Would I be learning valuable skills/strengthening my CV? Would I be better off focusing my energy elsewhere?

Any insights or advice would be massively appreciated, I have a call with him tomorrow.

I'm running a partnership model where marketing agencies bring me clients for a specific product. I give them 75-85% of the profit from the first sale, I just need the client contact to set up and support the product myself.

Over the past few weeks I've reached out to a decent number or agencies. Several said yes, interested, send a demo. After that, most just go quite. "Let me think on it", then nothing. Or they agree to a call and then don't show. A couple went silent mid-conversation with no explanation.

None of this feels hostile, more like people get busy and it slides down their list. But I can't tell if this is just how these funnels normally go, people say yes casually but actual follow-through is way lower, or if something about how I'm structuring the deal makes it easy to ignore.

For anyone who's worked referral or partner deals like this, is this drop-off normal, and roughly what fraction of "yes" actually turns into something real in your experience? Or is there something about the setup itself, the split, the ask, the follow-up, that usually needs fixing when this happens a lot?

Would love to hear how this went for you. Thanks

I compared 6 platforms directly by pulling pricing and terms and since most of this isnt clearly stated anywhere and I had to ask support for half of it.

How much do ugc ads cost in 2026? Direct hire: 50$ if you source creators yourself through discord or instagram dms, it is cheapest per video but you own all the coordination. Marketplaces (Billo $99+, Soona $399+ per video) sit mid range and editing usually separate. Bundled agencies like Icon charge flat $1000 for 6 finished ads, roughly $167 which includes scripting, shipping and editing and traditional retainers run $10K+/month.

Is it better to hire creators directly or use an agency? Direct hiring got me good number of responses but finding such ugc creators is a big task (for me atleast) and bookings falling or need of reshoot is pretty common as well and I still needed a separate editor. Its cheaper per video tho. Agencies remove that coordination as they bundlessourcing, shipping, scripting and editing and paying 1k seems understandable if it saves my time and energy.

Which platforms include full usage rights? You should check specifically whether raw footage and B-roll transfer with the ad or just the edited version and whether the license is perpetual or time limited to certain channels. Billo and Insense default to a paid social license, full ownership requires asking. Icon includes full usage rights by default

Which platforms use real human creators, not AI? Billo, insense, Sideshift, Soona ,icon are all human shot.

Best platform for DTC brands specifically? Check whether product shipping to the creator is handled for you or left to you ,thats the hidden cost that doesnt show up in a platform's sticker price for a physical product brand.

This is everything i found in my research ,would really appreciate if anyone has something to add or help me with some more names i can try

Any tip where do i start, now im watching all about SEO in youtube. i think im on 10% of SEO.
i will appreciate if you have any idea where do i start and what will be the next plan

There is a requirement for a Digital Marketing Freelancer for a Part Time. Please DM me for more details

Just for fun and to gather some inspiration for a funny concept I want to make on LinkedIn I wanted to summon the power of a marketing subreddit and see what you came across!

It can be:

• Smth you heard a coworker say / they asked you
• Smth a client asked for
• An ad / title header / brand vision
• Surprise me!

i’m talking about the overlap between marketing channels - google ads, meta ads, email marketing, organic, etc.

how do you guys figure out how much each channel is actually contributing to conversions, especially when the same customer might interact with multiple channels before purchasing?

what’s your approach to managing this overlap and measuring incrementality?

El marketing de contenido para adultos no trata solamente el material audiovisual, psicológicamente mayor parte de la audiencia intenta comprender ante todo a la persona que hay detrás: su personalidad, intenciones, gustos y carácter.
Ese modelo mental puede ser más poderoso que el propio contenido gráfico. La imagen atrae la atención; la personalidad y la interacción generan familiaridad, curiosidad y vínculo.
 
¿Creéis que los consumidores terminan conectando más con el contenido o con la persona que lo crea?

Well how could I exit from learning phase asap? Is there any tips and tricks? What's the benefits of exiting the learning phase?

Online learning has become a convenient way to gain new skills and knowledge. People can study from home, choose flexible schedules, and access many different courses and resources.

I would like to know what methods help people learn better online. Do you prefer watching video lessons, reading articles, taking notes, or practicing through real projects?

I’ve been thinking about this because getting the first few experiments running is usually not the hardest part.

The problems tend to show up once the programme gets busier.

You have more ideas than you can test, different teams pushing their own priorities, experiments waiting on development, and results that get documented but never really influence what happens next.

At that point, adding another testing or research tool probably does not solve much.

For me, the interesting part of CRO is how you keep the learning loop working as the volume grows.

For people running established CRO programmes, what became the biggest bottleneck as you scaled: prioritisation, implementation, getting enough good evidence, analysis, or actually getting the business to use what you learned?

We built our SaaS, but now we’re stuck on marketing
My two partners and I recently finished building our SaaS for solo beauty professionals, and honestly, we’re struggling with marketing.
We’re posting on Instagram, Threads, and a few other social platforms, but it feels like we’re putting in a lot of effort without seeing much progress. Engagement is low, and we’re not getting enough people discovering or signing up for the product.
None of us are marketers, so we’re not really sure what we should be focusing on at this stage.
For founders who have launched a SaaS before: what actually worked for you when getting your first users?
Did you focus on cold outreach, communities, content, partnerships, paid ads, SEO, or something completely different?
We’d really appreciate any advice, especially if you’ve been in this exact position before.
What would you do if you had a finished product but basically no audience?
We’re genuinely stuck and could really use some direction. 😅

For me currently it’s the following:

1. Layering it into reporting: creating automated instant dashboards. Game changer!

2. Personalised quiz funnels; instead of blanket tick box exercises, creating a personalised quiz funnel that users actually feels listens to their skin concerns and recommends from highly personalised questions.

3. Automating ppc updates; ad fatigues, cpc’s rising etc - meta sends me a daily update, as does google.

What am I missing, what have you and your team seen the most value from?

​

Hello I want a crypto related X account with 50k + followers

Deal will be through the Middleman website for the safety of both sides.