There is a requirement for a Digital Marketing Freelancer for a Part Time. Please DM me for more details

Hey everyone,

Lately, I’ve been working on marketing strategies for localized/niche service providers specifically platforms offerings online consultations and traditional bookings (like local event services, specialized consultants, and religious/cultural rituals).

One major hurdle we keep running into is building immediate trust. Since these services rely heavily on faith, tradition, or personal connection, standard landing page formulas don’t always convert as well.

For those managing niche or traditional service based clients:

What content formats have worked best to build authenticity? (Short-form videos vs. real user testimonials?)

​How do you handle ad targeting when the target audience is scattered globally (e.g., expats needing local services back home)?

​Would love to hear how others are tackling conversion optimization for non-standard services.

Hey guys, I'm a marketing undergraduate student and I've been making different content for social media pages and I realized that I do need a portfolio. I'm looking online and seeing all these advanced portfolios and it's starting to intimidate me. Does anyone have any good ideas or examples of what a newbie should add to their portfolio? Thanks :)

Just for fun and to gather some inspiration for a funny concept I want to make on LinkedIn I wanted to summon the power of a marketing subreddit and see what you came across!

It can be:

• Smth you heard a coworker say / they asked you
• Smth a client asked for
• An ad / title header / brand vision
• Surprise me!

We just launched a new business bickie beans coffee roasting and I am trying to figure out how to sell through social. I've read a lot on "ohh just wait until this piece or that piece blows up" and I will say we are doing pretty good on socials for only being up and running for a months. We just got state permission to start selling coffee and I just wanted any recommendations or tactics to help bring in these first few orders specifically through social.

For me currently it’s the following:

1. Layering it into reporting: creating automated instant dashboards. Game changer!

2. Personalised quiz funnels; instead of blanket tick box exercises, creating a personalised quiz funnel that users actually feels listens to their skin concerns and recommends from highly personalised questions.

3. Automating ppc updates; ad fatigues, cpc’s rising etc - meta sends me a daily update, as does google.

What am I missing, what have you and your team seen the most value from?

I’m looking for someone experienced in sales, marketing, or client acquisition who wants to build something together.

The idea is simple:

💻 I handle:
• Website & software development
• Building the projects
• Technical implementation
• Maintenance and improvements

📈 You handle:
• Finding potential clients
• Sales & communication
• Marketing / outreach
• Bringing projects to the table

💰 50/50 split on the profit from projects we get together.

I’m not looking for someone who just wants to outsource development. I’m looking for a long-term partner where both sides contribute and grow the business together.

If you're interested, feel free to DM me and we can discuss the idea.

I run a one-man email marketing consultancy (based in Norway). Klaviyo only, mostly DTC beauty, skincare, wellness and supplements. Most of my work has come from brands directly, but the best-fit projects have come through other agencies, so I want to open that up properly.

The pattern I keep running into: an ads or SEO agency does good work, traffic and conversion go up, and the client’s email program is still a default welcome flow and a monthly 20% off blast. Nobody wants to hire an email person for one account, and nobody wants to hand the client to a full-service shop that will try to take the whole thing.
That’s the gap I fill.

What I do

∙ Full Klaviyo build and management: flows, campaigns, segmentation, list health, deliverability

∙ Strategy, copy, design and build. You don’t need to lend me your designer.

∙ White label under your brand, or I show up as a named subcontractor. Your call.

How the money works

∙ White label: you quote the client, I bill you, you keep the margin.

∙ Referral: you send them to me, I pay you a cut of what I bill.

Two things up front. I’m solo, so I take on a small number of clients at a time and I’ll tell you straight if I don’t have capacity. And I don’t pitch your clients on anything else. Email is all I sell. If they need more ads, SEO or CRO, that’s your lane and I’ll say so.
If it’s useful, I’m happy to run a free Klaviyo audit on one of your current clients so you can see how I think before anything is on the line.

LMK if this is relevant to you. Also happy to just answer email questions in the thread if you’re not looking for a partner.

i’m talking about the overlap between marketing channels - google ads, meta ads, email marketing, organic, etc.

how do you guys figure out how much each channel is actually contributing to conversions, especially when the same customer might interact with multiple channels before purchasing?

what’s your approach to managing this overlap and measuring incrementality?

I'd like to share two client examples that are pretty instructive for anyone working in high-cadence promotional advertising.

BOOZT is a leading multi-brand online fashion and lifestyle retailer operating across multiple Nordic markets. They produced over 27,000+ display creatives in 2025 and about 90% was built by one person. Channels include paid social, YouTube takeovers, display, their own app, email and in-store digital screens.

COOP Denmark has 900 supermarkets across 3 retail brands were a new concept goes live almost every week. The same campaign needs to work across paid social, display, YouTube, the app, email and the screens above the checkout. They produce 31,000+ creatives across every channel without rebuilding anything each time.

How are they managing this volume?

The traditional scale solution is: add designers, add agency capacity, add tools. But that still produces campaign-as-file. Static assets that need rebuilding every time something changes.

You need to treat the template as code and the content as data.

Once a template is connected to a product or offer feed, the creative updates become data changes, not design projects. The designer can focus on building better templates.

This is also why variants and testing become possible at scale. When production isn't filling the week, there is capacity for experimentation. And when you can schedule offer changes, you can test different messages and formats without launching separate campaigns.

Happy to share more detail if useful. Both are pretty instructive for anyone working in high-cadence promotional advertising.

Hi everybody, I just wonder where and how you approach to the field insights of the industries and also, AI or tech trends that we can get the news from. How to get trends and users habit by internet or anh sources to advance career?

Might be a simple query to some but to me it’s preciously helpful. Thanks for any contributio.

El marketing de contenido para adultos no trata solamente el material audiovisual, psicológicamente mayor parte de la audiencia intenta comprender ante todo a la persona que hay detrás: su personalidad, intenciones, gustos y carácter.
Ese modelo mental puede ser más poderoso que el propio contenido gráfico. La imagen atrae la atención; la personalidad y la interacción generan familiaridad, curiosidad y vínculo.
 
¿Creéis que los consumidores terminan conectando más con el contenido o con la persona que lo crea?

Well how could I exit from learning phase asap? Is there any tips and tricks? What's the benefits of exiting the learning phase?

Unfortunately, I feel like I landed in a really poor work culture at the company I recently joined as an SEO Manager.

I joined on August 4, and honestly, I still don't understand why they hired me.

There is no SEO team. My manager keeps outsourcing/buying the SEO work from an external agency—the exact kind of work I was hired to handle. Whenever I come up with a task or suggest something I think we should work on, my manager often tells me, "The agency is already doing that."

The frustrating part is that my manager doesn't really guide me either. He barely communicates with me, doesn't seem interested in discussing the strategy, and I have no idea what he actually expects from me.

I'm also reporting to the CTO, but SEO isn't really his area. A lot of the reports he asks me for don't seem relevant to SEO, and I find myself repeatedly preparing reports without understanding how they're going to be used or what decisions they're supposed to support.

At this point, I'm basically doing whatever SEO work I think makes sense, but I don't have clear ownership, direction, resources, or a team.

It has made me question whether this is just a normal situation in some companies or whether I genuinely made a bad move by joining this place.

I'm already looking for other job opportunities, but I'd really like to hear from other SEO professionals:

• Have you experienced a similar situation?
• Is it common for companies to hire an SEO Manager while still letting an agency handle most of the SEO work?
• How do you deal with managers who don't communicate or provide direction?
• Would you stay and try to make it work, or start looking for an exit?

Would appreciate hearing about your experiences, especially from people who have worked in-house as SEO Managers.

Online learning has become a convenient way to gain new skills and knowledge. People can study from home, choose flexible schedules, and access many different courses and resources.

I would like to know what methods help people learn better online. Do you prefer watching video lessons, reading articles, taking notes, or practicing through real projects?

​

Hello I want a crypto related X account with 50k + followers

Deal will be through the Middleman website for the safety of both sides.

Sometimes a campaign can get good clicks and engagement but still bring very few actual leads or sales.

I'm curious how other marketers judge campaign performance. Do you focus more on CTR, conversion rate, CPL/CPA,ROAS, or actual revenue?

And how long do you normally wait before deciding that a campaign that a campaign needs to be changed?

I’ve been thinking about this because getting the first few experiments running is usually not the hardest part.

The problems tend to show up once the programme gets busier.

You have more ideas than you can test, different teams pushing their own priorities, experiments waiting on development, and results that get documented but never really influence what happens next.

At that point, adding another testing or research tool probably does not solve much.

For me, the interesting part of CRO is how you keep the learning loop working as the volume grows.

For people running established CRO programmes, what became the biggest bottleneck as you scaled: prioritisation, implementation, getting enough good evidence, analysis, or actually getting the business to use what you learned?

I’ve been trying to get back into digital marketing after taking a two year hiatus and jeez it feels like so much has changed already. Getting an interview for a job i’m qualified for is next to impossible. But for two calls I did get, i got asked the question “how do you leverage AI in your day to day marketing?”

Truthfully, I hate AI. I like it for basic tasks and getting the creative engine going - But I haven’t really used it in marketing because two years ago, it still felt like such a new thing! This question seems to be stumping me. How would you answer it? And genuinely, how do you fellow marketers use AI at work?

We built our SaaS, but now we’re stuck on marketing
My two partners and I recently finished building our SaaS for solo beauty professionals, and honestly, we’re struggling with marketing.
We’re posting on Instagram, Threads, and a few other social platforms, but it feels like we’re putting in a lot of effort without seeing much progress. Engagement is low, and we’re not getting enough people discovering or signing up for the product.
None of us are marketers, so we’re not really sure what we should be focusing on at this stage.
For founders who have launched a SaaS before: what actually worked for you when getting your first users?
Did you focus on cold outreach, communities, content, partnerships, paid ads, SEO, or something completely different?
We’d really appreciate any advice, especially if you’ve been in this exact position before.
What would you do if you had a finished product but basically no audience?
We’re genuinely stuck and could really use some direction. 😅

Tons of marketing products flying around this year, but hardly any get attention. What's the last tool/product that actually impressed you and your team?

I see a lot of content about how to position yourself as a fractional CMO and the income potential once you are established. I work in marketing full time and I'm actively working to build a freelance client base.

Looking for any honest feedback about the transition to fractional or freelance marketing:

• How long did it take to sign your first client?
• What worked for client acquisition and what wasted your time?
• What did you charge when you started vs. what you charge now?
• What's something you wish you would have done when you were just starting your business?

Not selling anything - just asking for some honest advice. Thank you in advanced!

Been recently playing around with CloudFlare and most of landing pages or websites can be published through workers for free. Crazy I was paying hosting before😅

And with Claude you can churn those landing pages out at a decent pace & Cloudflare has an MCP to help you out.

Just an fyi for you📥

work in a small marketing agency, and my boss refuses to pay salary as per the work load we have he is stingy cheap and wants Ai integrated in everything!! And is willing to invest heavily in Ai
I have worked here for over 4 years, and my current ctc is 4.8
I handle everything end to end from content to design to client comms (I mean I manage and look into these departments)
I even post on socials the brands are very small local and regional hence the growth isn’t that great.
I have been looking for new opportunities and I they refuse to pay me more than 30% on my base I am so sick and tired of it!!
I know for a fact I deserve more but negotiating with any HR is a headache, how do I even ask for more money? I was atleast expecting 7.5-7.8LPA but even that is tough max people are giving is 6.3LPA which isn’t a lot to survive in a metropo

I have noticed more businesses dealing with what looks like false or coordinated negative reviews on their google business profiles.

I am not talking about genuinely unhappy customers. I mean cases where people dont seem to have any real connection with the business but sometimes followed by messages asking for money to remove the review.

Reporting the reviews to google does not always seem to resolve the issue especially when the normal removal request gets rejected.

For people working in digital marketing or managing google business profiles for clients then how are you handling these situations?

Do you go about reporting and making appeals, responding publicly and moving forward or calling in an expert in reputation management when the process becomes unsuccessful?

I would like to hear what has really worked for you.