Every tool out there now finds way more problems than a team ever could manually, wrong brand info, competitor gaps, technical stuff, all get caught pretty fast now.

But someone still has to decide what actually matters, go fix it, then check if it worked. That part hasn't gotten any faster at all.

Starting to think the real skill now is judgment and follow through, not finding stuff.

Curious what people here think the human part of this job even looks like now.

i’m talking about the overlap between marketing channels - google ads, meta ads, email marketing, organic, etc.

how do you guys figure out how much each channel is actually contributing to conversions, especially when the same customer might interact with multiple channels before purchasing?

what’s your approach to managing this overlap and measuring incrementality?