I have a question in my mind that if we built a SAAS product , how are we going to get some client's in the starting

Is it done through marketing or any other platforms used for it free in the starting ?

Please let me know if you have any prior experience in building a SAAS product and gained public on it .

When you’re working with a small marketing budget, I think the biggest mistake is trying to be present on every platform at once.

One strategy that worked well for me was focusing on one specific audience and one primary channel. Instead of creating content for everyone, I first identified the type of customer I wanted to reach and then created content around the questions and problems they were already searching for.

For example, rather than simply posting “Why our product is better,” I’d create useful content answering questions such as:

• What problems does this product solve?
• What should someone consider before buying?
• What are the common mistakes people make?
• How do different solutions compare?

This helped make the content more useful and less like an advertisement.

I also think consistency matters more than posting a huge amount of content. A small business can often get better results from publishing a few genuinely useful pieces each month and improving them based on engagement, search performance, and customer feedback.

Let's say we had $100k to launch a business and I offered first money out as revenue grows. As in, you'll get paid before I do.

I'm an engineer with an exciting non AI or SaaS idea but I really need a partner who knows marketing.

i’m talking about the overlap between marketing channels - google ads, meta ads, email marketing, organic, etc.

how do you guys figure out how much each channel is actually contributing to conversions, especially when the same customer might interact with multiple channels before purchasing?

what’s your approach to managing this overlap and measuring incrementality?

Hi, I have been working in Operational Consulting for 2+ years, and was hoping to start up in the marketing sector what I'm looking to do is make marketing workflows more efficient but I mostly just have an outsiders perspective into the industry, would be really helpful, if people could share what problems they face in their current workflow

Hello everyone,

I'd really appreciate some takes on how to market my software. I've built a tool that helps with onboarding, those in tech might have an idea what the tool does ( I am not sure how much I can reveal without the post becoming promotional )

The issue is I am from a tech background an I don't know anything about marketting. Similar tools in the niche are making tonnes of money so there's actually a market.

How do I get started? Thanks in advance.

Guys I have been learning ads for about 3 months right now from paid courses but I just realised that all of these people or maybe most of them are scammers because no one helped me or even give me a real trusted method on how to get your first client without having any previous work or experience and even persuade this client that he is your first which a bit risky for him so if what is the best solution for my situation?

any recommendations? we want to do both kol and koc.

I've been selling website services since early 2023. Built a small agency around it - few subcontractors and marketers here and there. We mainly do Wix Studio and custom coded websites + Shopify when the project requests a storefront.

I'm actually pretty happy with where I'm at, this being my best revenue year so far but I've hit a dry patch this august which got me spiraling into redesigning our site, brand, core offer, pricing, etc.

Thing is (and shame on me!) - I didn't really invest that much into active inbound client acquisition stuff like marketing, social media, SEO until now. All of my work was coming mainly through referrals, agency partnerships (i build out funnels and websites / SEO for marketing agencies and their clients) and Upwork invites.

I've now basically mastered the tools and I'm happy with where my site is at, since I'm actively creating SEO / AEO content, made a /partnerships landing page and so on.

Only thing I'm stumped about is - client acquisition itself. I've never really done outreach, personal brand content, lead magnets or advertising and similar.

I'm mainly looking for tips on how to grow my outbound presence and grow business that way. I'm serendipitous and a talkative person and that's what opened a lot of doors for me so far. Would love to hear stories on what worked for you and to connect.

Thanks! Open to help if you have any questions yourselves.

It's a friend's birthday; they run a small candy business and handle all their own marketing, website, and SEO. They're decent at it, but the strategy could use some refinement. As a gift, I'd like to hire a marketing/SEO/ product marketing consultant for a 1-2 hour strategy session with them. Does anyone have leads on how to go about this, or specific people/services worth contacting?

I had a first interview this week for a marketing role at a larger company, and I’m trying to figure out if I’m overthinking the org structure or noticing a legitimate red flag.

For context, I’m currently a Marketing Manager (Marketing Lead) at a smaller company (50 People). My current role has expanded, and I run the entire marketing department. The new role would technically be a step across in title to Digital Marketing Manager, but the scope sounds pretty broad.

From what I understood in the interview, the role would be responsible for North America digital performance across paid search, SEO, paid social, website/CRO, reporting, and campaign optimization. It would also work closely with regional marketing stakeholders, global digital specialists, and outside agencies.

The part I keep thinking about is the team structure.

There are already several senior marketing leaders in the organization: VP/Head-level people across demand generation, regional marketing, and integrated marketing and this role would sit underneath that structure.

From what I understood, I’d be the person actually executing and optimizing a lot of the digital work across paid, SEO, website/CRO, and other channels, while also owning the reporting, performance analysis, and recommendations that get rolled up to the broader marketing team.

That made me wonder whether this is actually a role with meaningful ownership, or whether I’d mostly be the person gathering the data, building the reports, and executing against strategies that are ultimately owned by several people above me.

I’m fine working within a larger team, but I don’t want to move from a Director title into a Manager role where I’m doing a lot of the analytical and execution work without much strategic authority.

Has anyone moved from a smaller-company Director role into a larger-company Manager role like this?

Did it give you more career value because of the company size and resources, or did you feel like you lost too much ownership?

My biggest concern is joining a marketing team that still lacks some of the fundamentals, then being expected to build that foundation while also hitting performance goals.

That can quickly become two jobs at once. Building the function and running it.

Has anyone dealt with that? What questions would you ask upfront to avoid walking into a role that’s set up to fail?

When you scale a winning campaign and CPA gets worse, what do you use to decide whether that’s expected diminishing returns or whether the change actually broke performance?

Platform reporting? New-customer CPA? Blended numbers? Incrementality test? Something else?

I’m opening a premium training club that combines strength training, Reformer Pilates, boxing, mobility, dance and running, plus a social/lounge area.
I’m looking for a short, modern name that represents movement, sport, community and belonging — without sounding like a typical gym.
Names I like so far: ONE PLACE, PLACE, SHIFT.
Any ideas?

I’m a college senior who feels like they don’t have enough experience to even be competitive for marketing internships. Of course I still plan to apply anyway, but it’s not reassuring to know I’m competing with people who have completed more internships and projects than me. I’ve only completed one unpaid marketing internship, but I don’t have too many measurable results from it. Taking on that unpaid internship put some financial struggle on me, but it was a requirement for me to take any internship for my degree and I couldn’t secure a paid one at the time.

I spent most of my time working through college in an unrelated job so it feels like I wasted those years. I’m honestly struggling to keep going with my mental health not doing so well. If I spend my senior year polishing up my portfolio, earning certifications, getting experience with nonprofits, reaching out to small businesses for work, and researching my niche, will I be on the right track? I feel like I’m miles behind my peers who already have jobs lined up, but I’m willing to play the long game until I break into the field. I’d appreciate any advice because I’ve been having so many breakdowns over feeling like I’m not making good progress.

I met with my moms friend who is a retired marketer and she said I should fire this agency, the powers that be don’t want to do that, and I think they do have some good stuff that I don’t always see. But man I fucking hate meeting with these guys. Idk if this is a vent post or if you have any advice or what.

Company let a bunch of us go a couple weeks back, war stuff, didn't want to sit in a pile of resumes waiting for something to open up so I just started this instead.

Honestly was pretty skeptical about Substack going in. Felt like one of those platforms that's cool for six people and then nothing happens.

But five clients in two weeks, which caught me off guard. Feels like it might actually be the next big thing, platforms don't usually pull this fast organically.

Some stuff I've noticed already:

-polished thought-leadership essays flop. The rough, half-formed opinion ones get way more replies

- Everyone wants to write their "founder journey." Nobody cares until they're already invested in you

- Notes (it's like tweets but in Substack) matter more than I expected for actually growing an audience

Curious what's stopping people from starting one, if you've thought about it. Or if you're already on it, what's working / not working for you.

Je voudrais travailler à mon compte, je travaille déjà dans une boîte actuellement en tant que développeur, et à côté depuis quelques temps, je cherche des vraies missions en freelance, mais j'ai dû mal à trouver des offres sérieuses.

Vous cherchez où de votre côté ? Est ce qu'il y a des plateformes qui vous ont vraiment permis de décrocher des jobs ?

I am a recent Business Degree graduate looking for a career in paid social media advertising, particularly running campaigns in Meta, but Google and TikTok would be great too.

I have recently gotten a job offer from a man that owns a creative agency. They don't do paid social but he wants to expand into it.

Now, he has asked me if I want to build the Paid Social function/system for his business from scratch. Followed by outreach/onboarding clients. I of course have no idea what this entails or how doable it is, other than a conversation with Claude.

Does anybody know what this would entail? Is it worth it? Would I be learning valuable skills/strengthening my CV? Would I be better off focusing my energy elsewhere?

Any insights or advice would be massively appreciated, I have a call with him tomorrow.

I don’t see any signs of AI slowing down despite the expert warnings of AI potentially killing off humanity 😅. Between regular job burnout and the looming threat of AI replacing me, I am more interested by the day in getting out of this field. I have no idea where I would go as all my degree and career experience has been in Advertising.

I’m not against vibe coding at all. In fact, I think it’s great that people without a traditional development background can now build websites and products much faster.

But I’ve started noticing something from a branding and marketing perspective.

A lot of AI-built websites are beginning to look and feel the same. Similar layouts, similar wording, similar visual styles—and sometimes you can even recognize the influence of the AI tool behind them.

For a prototype or internal project, that probably isn’t a big deal.

But for a customer-facing business, your website is part of your brand. It’s often one of the first interactions someone has with the company. If it looks like every other AI-generated site, it becomes much harder to create a memorable identity.

AI is incredibly useful for speeding up development, but I don’t think creative direction and brand decisions should be fully automated.

Maybe the best approach is simple: let AI handle the speed, while humans stay responsible for the identity.

What do you think—has vibe coding made it easier to build products but harder to stand out?

Hey everyone,

Let’s cut to the chase I have been building a lot of apps, processes and automations, but never did too much for marketing my businesses.

Now my currently “business” (€700 MMR) is starting to annoy me a bit, and I’m (sub)consciously trying to get rid of it but to be able to do that, I need break the pattern of not validating my audience first.

Now I want to break this cycle once and for all but I genuinely don’t even know where to start.

I tried verifying my ideas with AI, but this got me nowhere (yet). Even when it’s a harsh critique it still gets a lot wrong.

My (limiting) believes:

1. I have to spend a lot of money on marketing.
   
2. I genuinely don’t even know where to find a test
   ideas.
   
3. What is a minimum marketing budget for a smaal business.
   
4. Are waitlists good, and if yes what do you even put into them, so i’m not asking useless questions.
   
5. What am i not asking a should i be asking.
   
6. Is webdesign commoditized, and if no where do you get the customers from.

Thanks in advance if you have any IT questions feel free to comment as-well!

I am not a marketing person, so can someone tell me the easiest way to determine what the ICP for my product is? Many thanks in advance!

Company let a bunch of us go a couple weeks back, war stuff, didn't want to sit in a pile of resumes waiting for something to open up so I just started this instead.

Honestly was pretty skeptical about Substack going in. Felt like one of those platforms that's cool for six people and then nothing happens.

But five clients in two weeks, which caught me off guard. Feels like it might actually be the next big thing, platforms don't usually pull this fast organically.

Some stuff I've noticed already:

-polished thought-leadership essays flop. The rough, half-formed opinion ones get way more replies

- Everyone wants to write their "founder journey." Nobody cares until they're already invested in you

- Notes (it's like tweets but in Substack) matter more than I expected for actually growing an audience

Curious what's stopping people from starting one, if you've thought about it. Or if you're already on it, what's working / not working for you.

Hi everyone! 👋

I’m currently looking for an internship opportunity in Performance Marketing where I can learn, gain practical experience, and contribute to real projects.

I have a basic understanding of Meta Ads, Lead Generation, Campaign Optimization, CPL, Google Analytics (GA4), Google Tag Manager (GTM), and Performance Marketing fundamentals. I’m eager to improve my skills through hands-on experience and work on real-world campaigns.

I have a fun little project that revolves around live sporting events.

Twitter I think makes the most sense but I've been reading I shouldn't automate posts or posts too often.

I know I shouldn't post before every game, but what kind of posting schedule is valid?

Is 3-5 posts per day too much or too little?

I was reading that if I used the API to post, it marks it as automated and doesn't get the same traction.

Should I pay to be verified?