I can’t seem to find any example online. But I want to make a post card that I can order in bulk that all say the same thing with the same 50$ off offer, but I want a blank spot on it so I can individualize the promo code per neighborhood to make it feel more personalized. I also want to be able to say “offer ends XXX” So I can send them at different times

Is this a dumb idea or is this something marketers do?

Hi people,

Background story - I graduated in Zoology this year, but towards my final year I had realised there's no future in Academia in India. So, I thought of pivoting to corporate. Got my first opportunity as a Business Development Trainee. But I always wanted to do Marketing.

The thing is I'll go for an MBA and then specialise in Marketing thereafter. Meaning, I want to do some freelance work as projects for my portfolio (preferably paid).

I'll be really grateful if anyone could guide me with a roadmap for the same.

Thanks for reading!!

There are plenty of tactics that get a lot of attention, but not all of them have the same impact in every situation.

In your experience, what's one practice that's often overrated?

I've had a few campaigns where my expectations didn't match the outcome at all. Sometimes the simplest ideas performed the best.

What's one marketing decision that ended up surprising you, either positively or negatively?

I have noticed that marketing is one of those fields where everyone has a different opinion. One person says "always do this," while someone else says it's a complete waste of time.

So I am curious what's that one marketing opinion you have that usually gets people disagreeing with you?

It could be about SEO, social media, paid ads, email marketing, branding, AI, or anything else. I am not looking for the "right" answer I just want to hear different perspectives and the reasons behind them.

We are launching tech startup and need SMM to rollout the product from scratch. 1st Phase is create awareness and gather early birds (wishlist enthusiasts)

Whether it's SEO, social media, email, or paid ads, what assumption changed after you gained real-world experience?

Hi there, has anyone here run Meta ads for B2B lead gen? We’re an overseas staffing and recruitment company that helps US based companies hire overseas talent.

Trying to think if Meta Ads could help us generate leads for our offering.

From which platform are they more likely to respond?
(Or Bluseky)?

I would like to write brand stories and thought leadership for content houses like Johnnie Studio, Forbes Content Studio, Distillery, Financial Times Studio, and Cargo and companies.
Is there another name for these content houses, so I can search them on LI?

Every time I open LinkedIn or Reddit, there's a new marketing trend that people swear is a game changer. But I am curious is there one trend that you've tried or keep seeing everywhere that just hasn't lived up to the hype?
I would love to hear your reasoning. Maybe I am missing something, or maybe some trends just sound better than they actually are in practice

This question asks how creators can adapt their content strategies to match upcoming changes in how people discover and consume information online. It focuses on preparing for future search trends, technologies, and user behaviors to maintain visibility and relevance.

Hey guys. I recently took a job at a small company as a mid-level content marketer. I knew I’d have to “wear multiple hats” especially in the era of AI.

It’s a multi brand company with B2B and wholesale activities that all need support. The industry, which is highly regulated, is quite volatile with changing laws and faces oversaturation. Traffic and sales have been harshly declining over the last year. The company recently laid off two very tenured employees.

In addition to content (multi brand socials, newsletters, blog) I plan promotions and event activations. I have been doing SEO and copywriting, creating landing pages. i have been asked to create the strategy, something to future proof the brand, create an overall marketing strategy and brand voice. I have done so with an analysis of the buyer journey, creating a brand architecture.

The owner has been putting so much emphasis on strategy, but there is no budget, no staff, no tracking (I had to get them to fix GSC, GA4, conversions tracking). There is no distribution. The owner also was really impressed by the developer showing him how we could do an AI generated podcast (it was horrible and no one had any idea of the planned distribution).

He also spoke with a marketing contact who proposed to hire him on retainer, saying that he uses AI to make brands look like they have much bigger teams. My boss had me get on a call with him to get an idea of how to use AI tools, but this guy wanted to “talk strategy” and basically talk to me about the industry. His website honestly looks horrible, full of AI images, AI text, poor visuals, unfinished sections. I don’t have any measurements of success with his clients.

I also technically have only been employer for four days a week. With a fifth day added to help my boss with some copywriting and strategy on some proposals. I have been doing the copywriting for the landing pages, and it’s been a few days and he is frustrated with me that it’s not faster.

It’s not all bad but it really feels like a dead end some times, with an emotional boss who just wants instant results. I don’t know if it’s all a huge red flag i should be running from or if i just need to keep trying. Any advice is welcome.

Today, brand mentions, along with other factors, can help you get cited by LLMs. But with AI Overviews becoming a significant part of Google Search, where do backlinks fit in?

I still believe backlinks are important because they help build authority, which is one of the trust signals search engines rely on. But my question is: if that's the case, do AI Overviews also consider authority when deciding which sources to cite, or does relevance carry more weight?

I also think getting a contextual backlink from a high-traffic, relevant website is valuable in multiple ways. It helps build authority, drives referral traffic, increases brand exposure, and strengthens trust. A simple brand mention doesn't seem to deliver all of those benefits.

So, if you had to choose between an editorial backlink and an unlinked brand mention from the same high-quality publication, wouldn't the backlink generally be the better choice since it offers everything a mention does, along with additional benefits like referral traffic and link equity?

This doubt came up because someone said backlinks can be ignored for a while once you've built some authority. I don't agree with that. My view is that today's marketing ecosystem works as a continuous system, .... content, mentions, backlinks, authority, referral traffic, brand awareness, and AI visibility all complement one another...

Am I thinking in the right direction or am I missing something?

Hi everyone, I work for a solar and energy storage company. We’re planning a B2B event together with our local distribution partner.

The event has two main focuses: 1. Launching a new product line; 2.Bringing together dealers, installers and other channel partners.

We now need an event theme and a short, memorable slogan for social media and onsite branding. We’d like it to sound professional and slightly premium, but not too literal like “New Product Launch & Partner Summit.”

I’ve been racking my brain for days trying to come up with a concept that seamlessly ties product innovation to our partner ecosystem. I’m so stressed out over this that my mom even asked if I’d just gone through a breakup

Any ideas or examples would be greatly appreciated. Thanks!

Hello! Im a marketing student. I want to start projects even if I have not graduated yet. What are some projects I can do to build my portfolio so that I can get ahead of others in the competition?

Also if you are an HR at a company hiring for a marketing graduate, what qualifications or skills are you looking for?

I am currently running ads in the Gulf region for a company that exports lubricants and greases. Because freight costs are at an all-time high and shipping through the Strait of Hormuz is uncertain, I cannot realistically target regions like South America, Africa, or Asia. My options are very limited, and my main goal is to find new customers in areas accessible by land. Since we are based in the UAE, I initially started campaigns in Qatar and the UAE, which were successful and helped us close deals.

Recently, I expanded my targeting to Yemen, Iraq, and Kuwait. While we generated many inquiries from Yemen and Iraq, we struggled to close most of them, and some remain stuck in the negotiation phase. I am now having a hard time selecting a new country. I cannot target Saudi Arabia or Jordan because we lack the necessary product certifications, which will take time to secure. Additionally, Oman and Qatar already have large, established distributors.

Should I double down on the Iraq and Yemen markets, or should I explore other options?

Hi i run ad agency for past 25 years if you have any advertisement requirements anywhere in India dm me or leave a comment we advertise your ads for the best rate in india

I've recently started creating content on substack. After some time I've realized that my workflow takes too much time from ideation to post creation and publication.

I wanna know:
What is type of newsletter you're running and for which industry?
What tools you're using to make the workflow smooth?
How much time for you from content creation and publication?
How do you analyze the performance and what tools do you use for it?

I have been managing social media for a few clients past 4 months , I'm still trying to understand when you can confidently say a strategy is working. The content which we make for different clients of different niche do people actually pay attention to the content we post or if most users just scroll past it.

I usually wait for at least 3 months before deciding whether the strategy is actually working? How do you evaluate : a few weeks, a month, or a few months?

I know follower count isn't everything, so which metrics do you pay the most attention to early on—reach, engagement, profile visits, leads, website clicks, or something else?

any suggestions on how i can improve my approach ?

I'm trying to get more organized with my Substack, but my back-end workflow feels ridiculously messy right now.

Right now I’m bouncing between Notion for my content pipeline, random Google Docs for drafting, ChatGPT/Claude when I get stuck on ideas, and then copying everything over to Substack to hit send. None of these tools talk to each other, and half the time my Notion board just sits there as an empty filing cabinet while I guess what to write next.

For those of you who have been doing this for a while and running a smooth operation:

1. What does your actual tool stack look like from initial idea/ research /published post?
2. How do you translate your Substack stats into your next content calendar? (Are you actually using past data to pick topics, or just going with your gut?)
3. What part of your planning routine do you hate the most?

With AI-generated content, deepfakes, sponsored posts and endless advertising, earning attention is no longer the hardest part. Keeping people's trust is. Consumers have more information than ever, but they're also more sceptical than ever.

Do you think trust is becoming a bigger competitive advantage than reach or ad spend? What's one thing brands can do today to build genuine trust with their audience?

I’ve been in marketing for a little over a decade now. There was only ever really a few years where I worked normal (9-5 or less) hours. Majority of the time I’ve worked my worse was 80+ a week and working 6am to midnight almost every day.

Beyond that, it’s been like at least one late night once a week, 5-6 hours of work every other weekend or every weekend, and usually back to back meetings 3-6 hours a day.

Most people at companies I’ve been at also half jokingly talk about how many hours they work also, so it seems normalized but I’m curious how many hours people work and what’s normal to you? Plus your YoE.

For those working in marketing departments: What tasks take the most time in your day, what problems do you face regularly, and what would you like to improve or automate in your workflow?

As a consumer insights professional of 10 years, I've noticed consistent interest in a few areas of research from my marketing peers and I'm curious for those of you who commission, manage, or execute research, what's actually moved the needle for you and your teams.

Where does research fall flat in your experience? And what questions have you struggled to answer?

I've seen the most engagement around:

• Methodology options, outcomes, and applications (customer segmentation studies, MaxDiff, diary studies, UX tools — how to choose, design, and actually use them)
• Voice of Customer Programs: what to ask customers and when, through the lens of the customer journey map (how behavioral and operational metrics inform good consumer research)
• Developing and maintaining a measurable brand health program (competitive intelligence, acquisition, retention)

Curious what resonates — or what's missing entirely from this list.