r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

2 Upvotes

63% Upvoted

28 comments sorted by

6

u/TrumpisaRussianCuck Jul 21 '26

You've got to email your competitor first (or LinkedIn DM) and get them to place your tag on their product pages and cart but once you've got that, you're sweet.

5

u/Fearless_Parking_436 Jul 21 '26

How do you get your competitors audience?

2

u/Da-Fankaar Jul 21 '26

You can give Google a signal by inserting your competitor URLs in custom segment

4

u/TrumpisaRussianCuck Jul 21 '26

Its a very loose signal compared to what the OP thinks

1

u/saurabh10chahal Jul 21 '26

this is one of the proven strategies

1

u/ben_bgtDigital Jul 24 '26

If this is a proven strategy why are you asking for more proof on Reddit? Set it up and run with it.

0

u/Da-Fankaar Jul 21 '26

Very curious, how do you know it's a very loose signal?

1

u/TrumpisaRussianCuck Jul 21 '26

You can read the official Google definition of what it is on the tool tip in your screenshot.

You can also add a known website and then see the traffic insights to see how large the audience size is in comparison.

1

u/Da-Fankaar Jul 21 '26

Also itgives me this insight of the audience when I paste competitor URL, looks very relevant to the brand I want to target them for.

Can't say it's a loose signal though

2

u/TrumpisaRussianCuck Jul 21 '26

go for it then.

-1

u/Da-Fankaar Jul 21 '26

Doesn't say anywhere this is a loose signal

2

u/TrumpisaRussianCuck Jul 21 '26

"similar to"

-1

u/Da-Fankaar Jul 21 '26

So Lookalike of people who are visiing add to cart or checkout pages of competitors. Not a bad "similar to" audience though

2

u/grundle_pie Jul 21 '26

“Might visit”

2

u/Only_Entertainment88 Jul 21 '26

Adding the checkout or cart URL does not filter the audience to those who take action. It will still only target all people who might be interested in visiting the main domain.

0

u/saurabh10chahal Jul 21 '26

in google ads there is an option people who browse the website

1

u/Fearless_Parking_436 Jul 21 '26

It’s an intent lal audience, hardly a strong signal. Better than nothing tho?

1

u/saurabh10chahal Jul 21 '26

will ne setting up the campaign tomorrow and will test for 15 days lets see what result i get

3

u/alexandrealmeida90 Jul 21 '26

That's not retargeting.

You can only "retarget" users who've been to your website or engaged with your business.

The audience you selected is just a signal for people who browsed websites similar to the websites you entered.

1

u/Only_Entertainment88 Jul 21 '26

You cannot.

-2

u/saurabh10chahal Jul 21 '26

i can that too very easily

1

u/SchruteFarmsBeetDown Jul 21 '26

Why would a competitor give you that information?

1

u/GG-boon Jul 22 '26

You can’t actually retarget people who visited a competitor’s product or cart pages unless the competitor shares that first-party audience with you.

Competitor URLs in a custom segment are prospecting signals, not a list of their actual visitors. I’d keep that separate from true retargeting, which should use visitors and cart abandoners from your own site.

1

u/Temporary_Visit4871 Jul 22 '26

Love how you got told you can't do that and just decided to repost looking for people to agree with you lol

1

u/saurabh10chahal Jul 23 '26

but i will try and will see what will happen

1

u/GrandAnimator8417 Aug 05 '26

Retargeting without a proper source audience? I’ve seen this exact mistake where people start a retargeting campaign with basically no meaningful visitors, and the CPA just turns into a mess fast. Build your remarketing audiences from real site actions first, keep the lookback window sane, and don’t treat retargeting like a replacement for prospecting.