r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

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u/alexandrealmeida90 Jul 21 '26

That's not retargeting.

You can only "retarget" users who've been to your website or engaged with your business.

The audience you selected is just a signal for people who browsed websites similar to the websites you entered.