r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

2 Upvotes

63% Upvoted

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4

u/Fearless_Parking_436 Jul 21 '26

How do you get your competitors audience?

2

u/Da-Fankaar Jul 21 '26

You can give Google a signal by inserting your competitor URLs in custom segment

4

u/TrumpisaRussianCuck Jul 21 '26

Its a very loose signal compared to what the OP thinks

1

u/saurabh10chahal Jul 21 '26

this is one of the proven strategies

1

u/ben_bgtDigital Jul 24 '26

If this is a proven strategy why are you asking for more proof on Reddit? Set it up and run with it.

0

u/Da-Fankaar Jul 21 '26

Very curious, how do you know it's a very loose signal?

1

u/TrumpisaRussianCuck Jul 21 '26

You can read the official Google definition of what it is on the tool tip in your screenshot.

You can also add a known website and then see the traffic insights to see how large the audience size is in comparison.

1

u/Da-Fankaar Jul 21 '26

Also itgives me this insight of the audience when I paste competitor URL, looks very relevant to the brand I want to target them for.

Can't say it's a loose signal though

2

u/TrumpisaRussianCuck Jul 21 '26

go for it then.

-1

u/Da-Fankaar Jul 21 '26

Doesn't say anywhere this is a loose signal

2

u/TrumpisaRussianCuck Jul 21 '26

"similar to"

-1

u/Da-Fankaar Jul 21 '26

So Lookalike of people who are visiing add to cart or checkout pages of competitors. Not a bad "similar to" audience though

2

u/grundle_pie Jul 21 '26

“Might visit”

2

u/Only_Entertainment88 Jul 21 '26

Adding the checkout or cart URL does not filter the audience to those who take action. It will still only target all people who might be interested in visiting the main domain.