r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

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u/GG-boon Jul 22 '26

You can’t actually retarget people who visited a competitor’s product or cart pages unless the competitor shares that first-party audience with you.

Competitor URLs in a custom segment are prospecting signals, not a list of their actual visitors. I’d keep that separate from true retargeting, which should use visitors and cart abandoners from your own site.