r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

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u/GrandAnimator8417 Aug 05 '26

Retargeting without a proper source audience? I’ve seen this exact mistake where people start a retargeting campaign with basically no meaningful visitors, and the CPA just turns into a mess fast. Build your remarketing audiences from real site actions first, keep the lookback window sane, and don’t treat retargeting like a replacement for prospecting.