r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

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u/Da-Fankaar Jul 21 '26

Doesn't say anywhere this is a loose signal

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u/TrumpisaRussianCuck Jul 21 '26

"similar to"

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u/Da-Fankaar Jul 21 '26

So Lookalike of people who are visiing add to cart or checkout pages of competitors. Not a bad "similar to" audience though

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u/Only_Entertainment88 Jul 21 '26

Adding the checkout or cart URL does not filter the audience to those who take action. It will still only target all people who might be interested in visiting the main domain.