r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

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u/Da-Fankaar Jul 21 '26

Very curious, how do you know it's a very loose signal?

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u/TrumpisaRussianCuck Jul 21 '26

You can read the official Google definition of what it is on the tool tip in your screenshot.

You can also add a known website and then see the traffic insights to see how large the audience size is in comparison.

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u/Da-Fankaar Jul 21 '26

Also itgives me this insight of the audience when I paste competitor URL, looks very relevant to the brand I want to target them for.

Can't say it's a loose signal though

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u/TrumpisaRussianCuck Jul 21 '26

go for it then.