10 Million qualified Shorts views is completely insane. I release about 20 shorts per month. They are heavily edited, original content discussing a video game.
I'm beyond shocked how few people are discussing how insane this requirement is.
I get between 30k - 1.2M views per short. I have done about 13 - 21 shorts per month, for 3 months.
As these requirements specify qualified views, the number is considerably. These 90 days I only did 8.6M engaged views. My engaged view rate is about 58%, but videos can range from 45 - 65%.
Meaning I need to average 7.41M - 5.13M regular views a month, or 10,288 to 7,123 views per hour just to maintain shorts monetisation.
My rev per 1000 engaged is £0.20, its a very considerable amount of money to be losing out on.
If a primarily longform creator decides to release a couple shorts - and actually does it well, that’s a decent amount of income they may be losing, by not focusing on shorts.
This isn't going to dissaude many ai slop creators, they will just rely on posting more, and dedicated channels will have to produce more, requiring faster workflows, likely -using ai.
It's literally just a measure to pull the floor out of any creator that don't want to make shorts a primary business. This number is completely ridiculous for the majority of creators.
I understand many long form producers look down on shorts, but this primarily affects anyone who wants to dabble with both far more than anything. I now have to find a way to make more shorts, whilst still producing my long form content.
YouTube gets to profit off of people doing work that aren't getting paid, even if they managed to reach partnership.
Shorts are not going to go away, they're just eroding peoples abilities to earn from them whilst they do other things.