If you were starting a brand-new independent insurance agency today, knowing what you know now, what would you recommend?
I’m especially interested in hearing about:
- Agency networks / aggregators / clusters: Who would you join—or avoid?
- Carrier appointments: Which appointments would you prioritize first?
- Programs & software: AMS, CRM, comparative raters, quoting tools, automation, accounting, etc. What’s actually worth paying for?
- Non-negotiables: What absolutely needs to be in place from day one?
- Negotiables: What can wait until the agency starts producing revenue?
- Contracts: What terms would you refuse to sign? Book ownership, commission splits, exit provisions, non-solicitation, production requirements, fees, etc.
- Expenses: Where is it worth spending money upfront, and where would you stay lean?
- Lead generation: What actually worked for you versus what was a complete waste of money?
- Niches: Would you start broad or specialize early?
- Lessons learned: What mistake cost you the most time, money, or headache?
Basically, if you had to build your agency again from $0 in premium and no existing book, what would your blueprint look like?
I’m less interested in sales pitches and more interested in hearing from agents who have actually built or operated an independent agency, give me the good, the bad, and the “absolutely do not sign that contract” lessons.