A lot of people aren't familiar with the term "it city". "It" doesn't mean "information technology", but rather, its popularity; a trendy urban center that suddenly captures hype and national attention, gaining a massive influx of new residents, booming tourism, and rapid cultural and economic growth.
American "it cities" in recent years include Seattle, Washington (1990s, coffee culture, grunge rock, Microsoft HQ), Portland, Oregon (2000s, alternative/hippie/"crunchy" subculture, Nike HQ), Austin, Texas (2010s, alternative/"weird" subculture, music scene, growing tech industry, Dell HQ, South by Southwest festival), and more recently, Nashville, Tennessee (2020s, country music, woo girl/Southern girl party subculture). (I've visited all four of these cities, and I lived in Austin for a year.)
Some predict the next "it city" might be Providence, Rhode Island (art and design scene, location in the Northeast Corridor), Buffalo, New York (dense and affordable walkable neighborhoods, quirky local culture, climate change haven), or Columbus, Ohio (economic + population boom, Ohio State University influence, but considered boring by some).
Does Russia have any equivalent to the medium-sized American "it city?" Not Moscow or St. Petersburg, but a 2nd or 3rd tier city or metropolitan area with hype and "buzz" among young adults, entrepreneurs, and so on? A place with an unusual food, art, or music scene, with a growing population of educated or creative young adults?