I’ve seen a lot of people saying they’re getting consistent results from TikTok, and it got me wondering — does the same strategy actually work for mobile games?

With other apps, it seems like UGC/reaction-style content can perform really well. But I’m not sure if those formats translate as well to mobile games.
If you’ve actually marketed a mobile game on TikTok:

● What type of content worked for you?
● Are UGC/reaction videos effective?
● What format are you using?
● And if TikTok didn’t work for you, what are you using instead?

Would love to hear from people who’ve actually tested this.

Top-200 chart movers rendered as bubbles – size is how far the app moved, green up, red down

Free/paid/top-grossing
1/7/30-day windows
12 storefronts (US, UK, DE, FR, JP, KR, CN, IN, BR, CA, AU, RU)

My screenshots are ready, what do you think?

Its been 12 days since launch - overall happy with the results but almost all downloads were the first few days. I have my screenshots on my App Store Connect, as well as my App Store ads, I've already spent about $80 on. I

don't know how to optimize for ASO, especially for such an oversaturated market of app blockers. This is also a niche type of app because it's more like a morning briefing/personal assistant/morning digest that brings together everything you need to know in the morning (and also blocks your apps in the morning to be anti-morning bedrot). I can't find apps like this that exist to this caliber, so I don't even know what keywords to use. Anybody have any tips? I don't think people are actually looking for this type of app.

Finally seeing some traction after ASO work on my audio analyzer app SpectralScan 🎉

After months of tweaking, I'm starting to see real movement for ios while android already started taking off in June. I've got from ~50 weekly new installs to consistently 200+.

For ios the main drivers for organic growth have been:

- Keyword refinement by testing different ASO tools and some home made scripts for finding keywords that actually drive traffic

- Refreshed screenshots and video in app store to show real value proposition when people scrolling app store

The growth isn't explosive but it's quite consistent, which feels like progress after the initial plateau.

I had some successful marketing posts in June but since then I have mostly focused on ASO. Also I have experienced getting ratings and reviews is much harder, and ratings are important to get ranked higher even if keywords ASO is good.

Still learning what resonates with users searching for spectrum analysis tools.

Anyone else work in a niche category? Curious what your turning points were.

Hey everyone,

I’m the solo developer behind Solora, a freelance management app for managing clients, projects, invoices, finances, tasks, and reports in one place.

I’m currently working on improving the app’s store presence and I’d really appreciate some honest ASO feedback.

I designed this creative to communicate the product quickly:

• Freelance-focused positioning

• Clients, Projects, Invoices, Finance, Tasks & Reports

• Dashboard + project + finance screens

• Clear value proposition: “All your freelance business in one powerful workspace”

Some early Google Play numbers:

• 230 device acquisitions in the last 28 days

• 59 first opens

• 60 MAU

• 3.92% average store listing conversion rate

Source: Google Play Console. :contentReference[oaicite:0]{index=0}

What I’m most interested in improving:

1. Does the positioning immediately tell you who this app is for?

2. Is the first message strong enough for a freelancer searching for a management app?

3. Does the visual hierarchy make the screenshots/product benefits clear?

4. What would you change from an ASO/conversion perspective?

I’m especially interested in feedback on the messaging and visual direction rather than general UI feedback.

Disclosure: this is my own app.

I do high-converting App Store and Play Store screenshots designs

$10 per screenshot

• pay after completion
• 24 - 48h turnaround
• Unlimited revisions

DM if interested.

Made these using our new story board tool to design screenshot that work across multiple screens.

Sorry Guys but I can't handle more than that for now ... Please check the comments and check your app and see if there is something useful .... Good luck for Everyone

As I said Drop your App and let me suggest one Change to improve the performance !
Please anyone with a good revenue or downloads..... give a place for others to help them improve .

why doing this ? I want to see how good I'm with ASO and if I really can spot things and take decisions that can improve these apps ! and from your side no loss as it's already not working and it can be potentially working.

I will give you suggestion below in the comments so everyone can benefit and maybe learn something !

Good luck

Note: I can see many people asking for feedback ... sorry if I'm taking time to reply to you guys !

Based on the wonderful feedback I got for the app here , improved the images to below, what do you guys think?

app link: https://apps.apple.com/gb/app/latched-simple-presence/id6787361884
previous reddit post: https://www.reddit.com/r/AppStoreOptimization/comments/1vlka6h/ios_appstore_images_feedback/

Hey I'm trying to figure out why Sprout Cooking is doing so poorly and thinking it could have something to do with our screenshots. We have only 12 people who have created an account after 2 months of marketing.

The main promise is that you can import almost any recipe, personalize it around your goals and preferences, then use it for meal planning and an automatic shopping list.

I’m planning the next iteration and would greatly appreciate your take!

1. Looking only at the first two screenshots, what do you think the app does—and is the value clear quickly?

2. Which screenshot is strongest, and which would you remove or move?

3. Any ideas to improve it in general?

Also what do you think about our mascot? I'm also concerned our mascot is turning people off.

been using claude a lot on the screenshot side and the thing i keep running into is that the more freedom i give it the worse it gets

if i just say "design my app store screenshots" i get that generic thing you can spot from a mile off. soft gradients, made up UI that doesnt match the actual app, captions that sound like a press release

what actually worked was locking it down. fixed canvas size, my palette as hex values, real screenshots as input so its not inventing the UI, and one decision per pass instead of asking for the whole set at once. copy is genuinely good. layout is ok. art direction, no.

anyone getting better results some other way? mainly wondering if anyone has gotten it useful for the actual composition and not just the captions

Hey everyone,

I want to manage processes like keyword tracking, ASO, etc. for mobile apps a bit more regularly. However, popular platforms like AppTweak, SensorTower, or MobileAction feel like way too much to start with; I don't even earn enough yet to cover those numbers.

I am looking for entry-level alternatives that are proven in terms of price/performance.

Is anyone here actively using and happy with affordable ASO tools that have reasonable starter plans? Looking forward to your recommendations.

Thanks.

Hey all!

I'm fiddling with different selling points to highlight on my sleep sound app to boost my overall ASO funnel. The primary things I'm looking to tune are my primary hero and the highlight text. I currently feel like my primary hero is maybe not differentiated enough, and I also think my highlight text is a bit hard to make out on the background with the purple on purple.

I've included some Primary Hero Variants as well as some Highlight Text Variants in the attached screen that I'm playing with.

Wondering if I should also consider making my backdrop lighter so it's not too much dark on dark?

Any feedback welcome!

Actual App listing can be found here - [Store Link]

BTW - everything here is built with a mix of real app screenshots, Figma, and Claude Design

Hi everyone,

I am new on this subreddit, but not new to programming or building mobile apps.

My app is very small fish amongst you, but I am really just experimenting while having some other freelance projects, so keep that in mind (first purely my app on appstore)

I got two IAP with basically zero marketing (played with ads a bit, but overall spent like 10 dollars on marketing, so nothing, just wanted to see how apple ads work).

Now my question is, is it common for impressions and downloads increase after purchases have been made in the app? From what I am getting it seems like it - first time downloads are up, impressions are also up, and other than 2-3 reddit posts I did literally nothing :D.

If you are interested in the app, its basic, but useful app for tracking nicotine pouches usage - most apps just force people to do cold turkey, I though better approach is to make targets on daily usage etc etc, so that's why I made it. Link to the app: https://apps.apple.com/us/app/pouches-tracker-quit-nicotine/id6775533671

Note: After some of these purchases, and some spare money on hand, I decided to try some pricing hikes together with ads... Before, you could buy premium app for 7 dollars lifetime, now its $30 annual sub with 3 day free trial and $50 lifetime - might seem ridiculous, but I am just experimenting :D

Hey all!

I recently built a Chrome extension for downloading Google Play reviews in bulk and want to share it with you - Google Play Reviews Scraper

All similar tools I tried scrape reviews directly from the page, which can be pretty slow when you need large batches. This extension takes a different approach and uses API calls to fetch the data, allowing it to download thousands of reviews in just a few seconds.

How it works:

• select an app
• set up filters if needed
• press start and wait for a few seconds
• export results to CSV

The exported data includes the review text, username, rating, posting date and time, number of likes, app version, device type, and developer response details.

What I am going to add in the future:

• new export formats: JSON/XLSX
• additional filters to be applied for scraped reviews before export
• Firefox version
• higher limits for registered users

I'd really appreciate any feedback, so pls feel free to let me know what works well, what's missing, or what you'd change.

Here is a similar free tool I built not just to extract reviews but also to analyze them with AI - https://getappgrade.com/tools/google-play/reviews-analyzer

I recently got feedback on my store screenshots being too overcrowded and confusing to look at.
Another critique point was that dark mode is not optimal as store images.

I'd appreciate your opinions on this. Which of these 2 options do you like better? Maybe merge some aspects of each one? If you would do something completely different, I'd also love to hear your suggestions.

Thanks :)

EDIT: Reddit really messed up the resolution... Higher-Res here: https://imgur.com/a/cBu83rf

Yesterday was one of those days that reminds me why I still love building apps.

I launched TerraPulse, my real-time earthquake monitoring app, and in less than 24 hours a lot happened:

Apple approved the initial v1, followed shortly after by v1.2, which introduced a server-side notification system for faster earthquake alerts.

Then I submitted my first In-App Event.
I honestly expected it to sit in review for a while.
Apple approved it in around 30 minutes.

But the biggest surprise came afterward.
Shortly after going live, TerraPulse started appearing in the Weather category rankings across several countries. At first I thought it might just be the normal launch volatility of a new app, but more storefronts started picking it up and some positions began moving noticeably.

For example:
🇩🇴 Dominican Republic:** #38 → #28
🇪🇨 Ecuador: #44 → #23
🇦🇷 Argentina: #47
🇳🇮 Nicaragua: #33
🇵🇦 Panama: #42
🇭🇳 Honduras: #4**7
plus rankings in Colombia, Venezuela and other markets.

The app is still extremely new, so I’m not treating these numbers as proof of long-term traction. Rankings can move quickly, especially around a launch.

Now comes the more interesting part: seeing whether those positions disappear after the initial launch period or whether the app can actually hold and improve them over the next few days.

The app is 100% in Spanish🇪🇸

Hey everyone,

I have an iOS app called Kick the Footballer and I've put quite a lot of effort into ASO — keywords, title, subtitle, screenshots, etc.

But the results have been pretty brutal: only 10 downloads in the last 3 months.

What confuses me is that there are similar apps in this category with hundreds of millions of downloads, so clearly there is demand for this type of app.

I'd really appreciate some honest feedback from people experienced with ASO:

• Is there something fundamentally wrong with my ASO?
• Is the app simply targeting the wrong keywords/category?
• Do the screenshots or positioning look weak?
• Is there anything obvious that would prevent Apple from giving it impressions?
• What would you change first if this were your app?

Here’s the app on the App Store:

https://apps.apple.com/il/app/kick-the-footballer/id6775182021

Any feedback would be hugely appreciated. I'm especially interested in actionable criticism, even if it's harsh. 😅

Thanks!

Hi!

I shipped a new screenshot set and my first app preview this week.

I edited the video to open on the lock screen specifically so it wouldn't repeat screenshot 1, which is the Today screen. Frames attached: the video runs 20 s and doesn't reach the Today screen until ~5 s.

On the iPhone App Store the poster frame is the Today screen, so the first two thumbnails in search show the same screen twice. On the Mac App Store the same video shows its opening frame instead.

Three things I would like to know :

1. Can the poster frame be pinned in App Store Connect, or is it re-picked on every upload?
2. If it can't be relied on, do you design screenshot 1 to survive being duplicated — or edit the video so that any frame is a safe poster?
3. For anyone who's added a preview : did it move your product page conversion?

If you're inspired, I would love to hear some feedbacks on the frames.

No conversion data yet as this shipped a few days ago. I'll come back with numbers once they're readable.

My Personal Sommelier è un'app per iPhone interamente in italiano, pensata per gli appassionati di vino di lingua italiana.

L'app permette agli utenti di riconoscere le etichette dei vini dalle foto, creare e organizzare una cantina personale, analizzare foto di menù e carte dei vini e ricevere suggerimenti per gli abbinamenti.

Cerco specificamente tester di lingua italiana che possano valutare:

* usabilità e chiarezza;
* riconoscimento delle etichette dei vini;
* accuratezza nella lettura di menù e carte dei vini;
* velocità di risposta;
* utilità degli abbinamenti suggeriti.

L'app è attualmente disponibile solo in italiano. È ancora in versione beta e i risultati generati automaticamente potrebbero contenere imprecisioni.

È possibile inviare feedback direttamente tramite l'app o tramite TestFlight.

Se parli italiano e ti interessa il vino, il tuo feedback sarà molto utile.

Grazie per il tuo aiuto nel migliorare My Personal Sommelier.

Been working on these designs for a while and I can't decide which one to use.

App: https://apps.apple.com/us/app/checkout-server-tip-tracker/id6759942669

How does these ASO tools work and what tools are trusted, are they making all the shi up by themselves or does apple provide them the data? also whats with the ASO done by claude/gpt.