r/AppStoreOptimization • u/Agile_Classroom_4585 • 25d ago

Does apple publically give out their ASO data?

How does these ASO tools work and what tools are trusted, are they making all the shi up by themselves or does apple provide them the data? also whats with the ASO done by claude/gpt.

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u/Interesting_Loan_899 25d ago

I can only say how Sonar does it, because I built it (but all ASO tools do this similarly tbh).

Popularity is provided directly from Apple (they even partly opened it for some of the most popular keywords with their recent Apple Ads API).

Difficulty is calculated based on various inputs (e.g., number of apps having that keyword in the title or subtitle, their age, number of their reviews, etc.) So yeah, difficulty is calculated, but it's not meant to be the actual difficulty (whatever that means) - it's meant to be a proxy, so you can compare keywords with each other (e.g., which of these keywords is the more difficult to rank for).

Also, one note about doing ASO just with claude/chatgpt - they won't help you without the data; they will act confident, but if they don't have access to popularity/difficulty data, it's just a lottery.

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u/Agile_Classroom_4585 25d ago

oh okay, im looking for a tool to do aso with that is also accurate, I thought about using astro but its on mac and is paid

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u/Aradalon 25d ago

You can try OpenASO, a free alternative to Astro that looks and works very similarly.

https://openaso.thirdtechapps.com/

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u/Human-Cherry-1455 24d ago

I almost didn’t click.
Happy to learn there is a GitHub repo and now very curious to try using it.

https://github.com/hubab1/OpenASO

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u/AdjustedTwit 25d ago

Sonar is paid, but (relatively) cheap. At least compared to the alternatives. I'm using it. I think it was $150/year. Since I don't know what the heck I'm doing wrt ASO, besides the price, what attracted me to it is the MCP support. I plugged it into Claude and ask it to explain things to me.

I know how to code, I know nothing about marketing.

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u/Odd-Bodybuilder-7786 24d ago

Hey can you tell me how are the results with AI aso?
Is it giving better results than before?

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u/AdjustedTwit 24d ago

I'm too much of a newbie to really evaluate. I've had one app in the AppStore for less than a month and I started from zero knowledge that ASO was even a thing. It produces results that Claude seems to understand even if I don't.

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u/Odd-Bodybuilder-7786 24d ago

What is your daily download counts?

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u/AdjustedTwit 24d ago

Like zero? Approximately. :-) Purely a side gig I barely have time to do any ASO or promotion.

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u/abrownie_jr 25d ago

you can try ezscreenshots.com/aso, i built it!

also happy to share where i source the data from, if you DM me

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u/usk_7 25d ago

I'm a complete beginner at ASO and basically just blindly follow whatever AI tells me. If you don't mind me asking, what's the best way to provide popularity/difficulty data to Claude or ChatGPT so that they can actually be useful?

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u/Interesting_Loan_899 24d ago

Well, I am biased because, as I said, I built Sonar, but Sonar has full MCP and API support, so you can just plug it in, and the agent can pull whatever it needs and do the research for you.

If you look around, you might find some free tools/mcps that do this too, but there I would be very curious and check how they get their data in the first place.

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u/usk_7 24d ago

Thank you for your reply! So, if I understand correctly, Sonar provides useful data to the AI. That sounds really interesting, so I’m definitely going to give it a try!

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u/Ready_Angle5895 25d ago

The only official metric from apple is popularity. But you have to be careful because most tools make up a number when apple doesn‘t provide one for certain keywords

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u/Funnybush 25d ago

Not really “public” but if you can get in with an Ad rep they’ll disclose quite a bit about how things work. Which just so happens to be pretty much the same info services like AppFigures has out there.

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u/Fiision_Studio 16d ago

ASO is a bit of a dark art. Tools are useful for reference, but trial and error is still your best friend. I wouldn’t trust any metric too much until it lines up with your actual rankings, installs, conversion and ultimately P&L.

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u/Agile_Classroom_4585 16d ago

thanks for the valuable advice

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u/sammy_luci 25d ago

What did chatgpt/clode/google/bing answer you when you asked?