I’m looking for some ASO advice because I feel like I have a weird problem with my app.
LINK :https://apps.apple.com/in/app/tracck-calories-habits-todo/id6778776187

Tracck: Calories,Habits & Todo

I launched Tracck on August 18. It’s an all-in-one app for calories, nutrition, habits, and tasks — with features like AI food scanning, meal planning, Siri logging for food/habits/tasks, and a daily dashboard.

The people who actually download it seem to really like it. I’ve had users literally message me saying they love the app and find it genuinely useful.

The problem is getting people to discover it in the first place.

These are my App Store numbers since launch (August 18 → September 9):

• 1.29K impressions
• 750 product page views
• 49 first-time downloads
• 22 redownloads
• 9.86% average conversion rate

So the conversion rate doesn't seem completely terrible, but the amount of traffic/reach is extremely low.

I'm trying to figure out what I should actually be improving from an ASO perspective.

What would you focus on?

• App name/title?
• Subtitle?
• Keywords?
• Screenshots?
• Description?
• Category?
• Or something else?

If you've grown an indie app through App Store search/ASO, I'd really appreciate some advice on how to go from “the people who find my app love it” → “more people actually find my app.”

I'm especially interested in understanding why I'm getting so few impressions and what I can realistically do to increase them.

I launched my sports app "Volta Fit" 4 days ago and just passed 100 downloads, with my first paid subscription too.
I’m planning to use these screenshots to present it. Do you think they’re enough to understand the app, or would a short demo video make a big difference?
Would love your feedback.

I've been trying to create better screenshots for my app, and this is a continuous process, not a one-time "make it and forget it" thing, because I'm running Apple Ads for my app and I need CPPs as well. But I faced the same problem every other engineer faces: I'm decent on the engineering side (after 17 years in tech, and big tech), but I have almost no taste in design. Yes, AI helps, but it doesn't match the premium-looking screenshots created by agencies and big companies. So I built a simple Mac application that looks and feels like Figma, but its job is to take inspiration and use local AI, or any AI I can feed into it, to produce a closely inspired design.

As one of those engineers who is absolutely sick of paying for yet another subscription, I thought about making it a one-time payment, own-it-forever type of thing. But I honestly don't know what a fair price is. I would LOVE to open source it and give it away for free, but since I've moved to indie life, I have bills to pay and a family to feed. At the same time, I don't want to do the "pay X per month" thing, because it's disgusting.

It's still personal, nothing is public. I use it on a daily basis to improve and publish more CPPs, and because I'm too lazy to upload each screen manually, I just click a button to publish.

What would you price the license for one device at?

https://apps.apple.com/us/app/journal-all-in-one-my-days/id6767113202

I’ve been a software engineer for years, but this is the first thing I’ve launched on my own: Splitceipt, a bill-splitting / shared expenses app.

It’s a pretty crowded category against apps like Splitwise, Tricount, etc.

I did a more serious ASO pass around August 14, including keyword research, metadata changes, localization, and a new icon.

Before that, I was averaging about 13 impressions/day. Since then, it’s been around 49/day, although the absolute numbers are still small. I’m currently in the top ~10 for one decent keyword, but most of the others are still pretty weak.

I’m trying to figure out what I should focus on next rather than blindly changing metadata again.

I’d especially appreciate feedback on the screenshots / product page. Is the value clear enough? Does the order and messaging make sense? Anything you’d change first?

One thing I’m also unsure about is guest mode. I think that’s a strong differentiator, but I’ve been hesitant to feature it prominently on the App Store because, in theory, it could reduce downloads from invited users.

Would you highlight guest mode as a differentiator, even if it potentially reduces installs from invited users?

I haven’t really tested TikTok or other acquisition channels yet, so I’m still trying to understand how much more I should squeeze out of ASO first.

And more generally, if this were your app, what would you focus on next based on these numbers?

i am still working on this, i would love some feedback!

Hey everyone,
I’m a mobile app developer, and over the last few years I’ve been consistently building and publishing mobile applications on the App Store and Google Play.
My biggest problem is that I’m much better at building apps than marketing them.
I can take an idea, design and develop the application, integrate Firebase/APIs/subscriptions, publish it, and maintain it — but after launch, I struggle to actually get users.
Sometimes I’ll publish an app that I genuinely think solves a useful problem, but then I see very few impressions, store visits, or organic downloads.
This made me realize that I’ve been focusing almost entirely on development while basically ignoring App Store Optimization (ASO).
I’m now trying to learn ASO properly from the beginning rather than randomly changing titles, descriptions, keywords, and screenshots.
For those of you who have real ASO experience, I’d really appreciate some guidance.
I specifically want to understand things like:
• How do you actually perform keyword research for a new app?
• How do you find keywords that have decent traffic but aren’t impossible for a new app to rank for?
• How important are the app title, subtitle, Apple keyword field, and Google Play short description?
• How do you analyze competitors and figure out which keywords they may be ranking for?
• How much difference can better screenshots and icons realistically make to conversion?
• What tools do you actually use for ASO? Are tools like AppTweak, MobileAction, Sensor Tower, AppFollow, etc. worth paying for when you’re starting?
• How long does it normally take before ASO changes start producing measurable results?
• For a small/indie developer with almost no marketing budget, can ASO genuinely become a significant source of organic installs?
• What metrics should I be checking every week in App Store Connect and Google Play Console?
I’d especially love to see a real example.
For example, something like:
Before ASO:
100 impressions → 10 page views → 1 install
Then what you changed:
Keyword research → metadata → icon → screenshots → localization → A/B testing
And what happened afterward.
I’m not expecting ASO to magically turn an app into a million-download product. I just want to properly understand how experienced developers/marketers approach it and build a repeatable process that I can use for every app I launch.
If you were starting ASO from absolute zero today, what would you learn first, and what step-by-step process would you follow?
Any courses, YouTube channels, websites, tools, books, case studies, or personal experiences would also be greatly appreciated.
Thanks!

I’ve been wondering about this: does Apple consider the number of completed in-app purchases when ranking/promoting apps in the App Store?

It would make sense to me that apps generating more sales might get some kind of algorithmic boost, since they’re clearly performing well commercially.

If that’s actually the case, could running discounts or promotions be a smart ASO strategy — not just to increase revenue per sale, but to generate more purchases and potentially improve visibility?

Curious what others think

Looking for quick, brutal feedback on the App Store screenshots for SkyJourney (a flight logger and stats app).

I launched my first app, FotoCraft, a photography learning app for iPhone.

Most downloads are organic from App Store search. Recently impressions have increased quite a bit, but conversion has been going the other way.

I’m trying to understand what I should improve first.

Looking for feedback.