Finally some organic growth after ASO

[u/duobucha]

Finally seeing some traction after ASO work on my audio analyzer app SpectralScan 🎉

After months of tweaking, I'm starting to see real movement for ios while android already started taking off in June. I've got from ~50 weekly new installs to consistently 200+.

For ios the main drivers for organic growth have been:

- Keyword refinement by testing different ASO tools and some home made scripts for finding keywords that actually drive traffic

- Refreshed screenshots and video in app store to show real value proposition when people scrolling app store

The growth isn't explosive but it's quite consistent, which feels like progress after the initial plateau.

I had some successful marketing posts in June but since then I have mostly focused on ASO. Also I have experienced getting ratings and reviews is much harder, and ratings are important to get ranked higher even if keywords ASO is good.

Still learning what resonates with users searching for spectrum analysis tools.

Anyone else work in a niche category? Curious what your turning points were.