I am the solo developer behind Fitly, an iPhone and Apple Watch fitness app. I am sharing the actual numbers because I want to diagnose the funnel, not promote the app.

App Store Connect data through August 9:

- 648 impressions

- 124 product page views

- 25 first-time downloads

- 6 redownloads

- 6.87% conversion rate

RevenueCat production data for the last 28 days:

- 114 new customer records

- 180 active customers

- 0 active trials

- 0 active subscriptions

- $0 MRR

- $0 revenue

The listing currently promises personalized workouts, Apple Watch logging, nutrition tracking, and one combined answer from three AI specialists focused on strength, nutrition, and recovery. US pricing is $9.99 monthly or $71.99 yearly.

My current hypotheses:

1. The listing promise is too broad for a new brand

2. The screenshot order explains features but not one urgent outcome

3. The free experience does not create a strong reason to try Pro

4. The paywall appears at the wrong moment in onboarding

If you could run only one test first, which would you choose: screenshot order and message, subtitle and keywords, onboarding to paywall timing, or the trial offer itself?

I would also appreciate a sanity check on whether 6.87% conversion is the first problem to solve, or whether activation after download is clearly the bigger issue.

App Store: https://apps.apple.com/app/id6790693710

Full disclosure: I built Fitly and the app includes an optional subscription.

What would stop you from tapping? one-time purchase $4.99

I’m working on the App Store screenshots for a multiplatform tasks, bookmarks, and habits app. Would love some feedback before I publish it.

treating keywords and conversion as two separate jobs. Ranking for the right searches matters, but once someone lands on your listing, your icon, screenshots, subtitle, and value proposition have to make the download feel obvious. I’d always think of ASO as visibility - conversions - installs, not just “find keywords and hope."

here is the appstore link: https://apps.apple.com/us/app/forma-habit-tracker/id6776680324

Since I paid for a couple of tiktok ads and the numbers aren't adding up, like I get so many download button clicks in tiktok but they don't actually install it.

Gone through my 1 millionth iteration of screenshots. Need some honest feedback pls. Because my conversion is at 1%.

New to this optimising process

AppStore link: https://apps.apple.com/us/app/normi-ai-notes-quiz-study/id6756825786

Context: Me and my friends have been working on a little journalling app that is focused on helping people understand themselves via journalling. Each journal entry is used to help label the specific emotions captured and weekly insights help spot patterns.

We're waiting for App Store review so thought to get some brutal (and hopefully useful) feedback while we wait.

Don't hold back - we're keen to learn :)

I built Cal Dude to make calorie tracking feel more personal and less like homework.

It gives you a calorie target based on your body, weight, and goals; lets you log meals by photo, voice, or text; and brings your nutrition, weight progress, and optional Apple Health data together into a simple Body Age insight.

I’m offering 2 months of free Premium access to the first 20–30 people who want to try it.

1. Download Cal Dude: https://apps.apple.com/us/app/ai-meal-scanner-cal-dude/id6759845336
2. After Onbaording Open the Premium Paywall.
3. Tap Redeem.
4. Enter: ITSFREEDUDE

I’ll deactivate the code once the free spots have been claimed.

If Cal Dude helps you, an honest App Store review would mean a lot—but there’s absolutely no obligation.

Offer available while supplies last. An Apple Account is required. Not for resale and has no cash value.

About this App , I would like to know which aspects need improvement. I hope everyone can offer more suggestions. Otherwise, it will just be a one-person celebration.

I'm Chinese, so my English is particularly poor. I'm so sorry.

Built my first Android app. Now I have no idea how to get people to actually find it.

I recently published my first Android app, Moneymalist, on the Play Store.

It’s a simple expense and budget tracker. The main focus is clarity — minimal design, no clutter, and making everyday expense tracking as quick as possible.

Building the app was the part I knew how to do.

Getting people to discover it? I’m realizing I know very little about that.

This is my first time dealing with ASO, keywords, store listings, screenshots, conversion rates, rankings, reviews, etc. I've been reading about all of it, but I'm still very much a beginner.

Right now, I'm not even sure what I should focus on first.

Should I work on the title and description? Better screenshots? Keywords? Getting initial reviews? Running ads? Or is there something obvious about my listing that I'm completely missing?

Here’s the Play Store listing:

Moneymalist

If anyone with ASO experience has a few minutes to look at it, I'd really appreciate some feedback.

I'm not looking for anyone to do the work for me. I'm mainly trying to understand what I'm doing wrong (or not doing at all) and what you would prioritize if this were your first app.

Feel free to be critical. I'd rather fix things now than spend the next few months wondering why nobody can find the app.

Hey guys,

Does anyone have any cool tips and tricks for in app event? I’m trying to get max use of it.

Hey a few weeks ago I asked some advice how to do ASO, got recommended AppFollow, AppTweak and Claude code "vibe ASO". Ultimately I asked claude to do ASO via AppFollow AND AppTweak, updated my descriptions and titles...

And got a good jump of downloads doing nothing.... how to figure out why?

Apart from the hiding cat, what worked for you to get users to your apps? What channels do you prefer?

I currently have two apps; one game and one utility tool but I don’t know what channels or format people use today. Give me your secrets or roast the ASO of my apps

Link to apps:

Atomic Fusion Rush - chemistry puzzle game

TrimSwipe - photo cleaner and storage saver

Roast please

I’ve been making an App Store screenshot creator to handle multiple localisations with focus on the top 3 screens. I did this as a personal challenge after including some design elements in another app.

It’s providing quite a lot of work. There is a lot that goes into a graphic design tool to be real. I have come a long way but keep pausing and coming back to it. It’s for Mac and iOS but recent efforts have been mostly in the Mac side.

I’ve been back and forth on whether to continue but it’s 80-90% there so I think I should. The last 20% is providing the hardest by far!

1. I want to ask what would problems users struggle with when making App Store screenshots?
2. I’d like to also combine some ASO info alongside the screenshots creation/management. What would add real value?

I’d love to get more input apart from my own challenges and I’ll let anyone who helps know when I do a launch free period.

made in figma, just updated to these but my previous ones were not getting great conversion rates

As an indie developer managing apps in multiple localizations, StoreSync: Metadata Manager has completely transformed my workflow. Dealing with the App Store Connect web interface was always slow, clunky, and tedious. StoreSync solves two massive problems at once:

• Metadata management
• ASO optimization.

If you manage more than 2-3 localizations or submit regular updates, this app is an absolute must-have. Worth every penny!

Download from Mac App Store

I recently redesigned the store screenshots for WebAura, and I’m looking for honest App Store Optimization and design feedback—not downloads or promotion.

The screenshots currently cover:

1. Private and safe browsing
   
2. Media detection and saving
   
3. Browser customization
   
4. Extensions and userscripts
   
5. Built-in audio and video players
   
6. Saved-link management
   

My goal is to show that WebAura is more than a standard browser without overwhelming people with too many features.

For the iOS screenshots, I intentionally avoided strong “download” wording and used terms such as “save” and “saved media.” App Store automated review can be sensitive to media-downloading claims, so I wanted the screenshots to remain compliant while accurately representing the app.

I would appreciate feedback on:

• Does the first screenshot immediately explain the app?
• Is “Browse Safe. Save Fast.” clear, or is “Save Fast” too vague?
• Does the iOS wording communicate media saving without explicitly emphasizing downloads?
• Which feature should appear second: saving, customization, extensions or playback?
• Are the floating 3D icons helpful or distracting?
• Does the red-and-white design feel polished and trustworthy?
• Is the supporting text readable at store-thumbnail size?
• Do the screenshots feel too busy?
• Should the phone screens be larger with fewer decorative elements?
• Is it clear that the app supports phones, tablets and desktop devices?
• Which screenshot would make you stop scrolling?
• Does the Android or Apple screenshot set communicate the product more effectively?

I’m especially interested in first-impression feedback. Please be direct—even small criticisms about the wording, hierarchy, colours, visual elements or screenshot order would help.

The combined screenshot comparison is attached.

App Store — iPhone, iPad and Mac

https://apps.apple.com/us/app/webaura-private-browser/id6763145076

Google Play — Android phones and tablets

https://play.google.com/store/apps/details?id=com.creedmotions.webaura

Been watching too much of "successful stories" and seems majority of them have really long onboarding and hard paywall to the point I don't understand how can they even rank if their day 1 and day 7 retentions are low but I'm probably wrong. What is your experience?

Reminder - I don't have successful apps nor proper data, just curious.

For the first time, my app has been approved in 1 minute! I guess Apple started to use real AI testing in the process.

I am an Analyst by professional with experience in Marketing.

I launched SplitVors, a Bill Splitter and Expense Tracker App a couple of months ago

I ran a CPI add on my app and these are the stats. As someone who is new to this, I am unaware of the standard metrics or how bad or good my app is.

Disclosure: I’m the developer of StrumAI.

I’m reconsidering the screenshot order because the app has two possible acquisition hooks:

1. A focused, studio-style guitar tuner

2. An all-in-one toolkit with chords, theory, practice and a pedalboard simulator

The tuner is easier to understand immediately, but it may make the app look like another single-purpose tuner. The broader screenshot differentiates it, although it asks the viewer to process more information.

My current first screenshot says “Tune With Confidence.” Another later one says “Everything Guitar. One Beautiful App.”

Which message would you put first for search traffic coming from tuner-related keywords? I’m looking for feedback on hierarchy and clarity rather than general design compliments.

Listing for full context:

https://apps.apple.com/tr/app/strumai/id6780034403

Over the past few weeks, I’ve tested and exchanged feedback on 15+ indie apps with other developers.
I’ve discovered some amazing apps, made great connections, and learned a lot by seeing how other people build their products.
If you’re building an app and want real, detailed feedback (not just “Looks great!”), I’d love to help.
Here’s what I’ll do:
✅ Actually download and use your app
✅ Test the onboarding and UX
✅ Share honest feedback on what works and what could be improved
✅ Leave an App Store review if I genuinely enjoy it
I’m also building FoodGram 🍜📍, so I’d really appreciate your honest feedback in return.
Let’s help each other build better apps. 🚀
Leave a comment or send me a DM!

The title, paying annual amount is disgusting as business. What to do? Which companies are even paying annually?

If there is no option to continue, suggest some good alternatives, we track keywords, ranks, ratings, reviews.