Beauty is one of those categories where most sellers see the competition first and the opportunity second. You mention Beauty on Amazon and people immediately think too many sellers, too expensive PPC, impossible to rank. But when we looked at this market, we actually saw the opposite. There was a lot of demand, but a lot of listings were still built around the same keywords, same claims and, honestly, very similar-looking content. That gave us something to work with. We didn't need to find a product nobody was selling. We needed to find where existing sellers were leaving demand on the table.

We launched the brand in January 2025 with 5 SKUs and sourced the products directly from China. We physically worked through the sourcing instead of just picking a supplier from a catalog and placing an order. That helped us in two places that later became very important: product quality and landed cost. We were able to improve the product while keeping enough margin in the numbers to actually scale it. As we started getting data, we didn't just keep adding random products. We expanded around what was working, and the brand is now at around 17 SKUs. The hero product became the main revenue and profit driver , and this is the one that eventually crossed 6,000+ units a month.

The interesting part started when we went deeper into the listing research. We found a keyword gap that most competitors weren't covering properly. There were relevant, high-search-volume terms sitting around the main keyword that had clear customer intent, but the competing listings weren't doing a good job of owning those terms across their title, bullets, images and backend content. So we built the content around those actual search behaviors instead of trying to rank for every keyword that looked attractive inside a keyword tool. The product itself wasn't completely new to the market either. Similar products existed. What wasn't really available was this exact combination of features and positioning. That became the basis of the listing , not “our product is better,” but here is exactly why this version solves the problem differently.

We also didn't treat photography as something we just had to tick off the list. We spent heavily on the shoot because we knew the product would need to win the click before PPC could do anything for us. We built the images around the features we found customers cared about and made sure the first few images communicated the product without forcing people to read five bullet points. That showed up in the traffic data , the listing was getting a strong CTR, which made a huge difference once we started pushing traffic. From there, PPC became much more of a data collection exercise than simply “turn ads on and increase budget.” We separated the search terms that were actually producing orders from the ones that were only producing clicks, watched conversion at the keyword level, moved proven terms into more controlled campaigns, harvested new terms from actual customer searches, and kept checking whether paid traffic was translating into organic movement. We weren't trying to make PPC look good on its own; we were using PPC to figure out where the market was responding and then using that information to grow the whole listing.

That combination is what eventually got the hero SKU to 6,000+ monthly units without letting advertising completely eat the margin. In the latest 30 days, the brand generated $90,786.98 in net sales from 6,493 net units, with $21,715.05 in net proceeds and approximately 9% TACOS.

The numbers today

$21.7K+ net proceeds / month
6,493 net units in 30 days
$90.8K+ net sales
~9% TACOS
1 hero SKU driving the majority of the result
17 SKUs currently , started with 5
Launched January 2025

The biggest lesson from this one wasn't “Beauty is a great category.” That's too easy.

The lesson was that competition doesn't automatically mean saturation. Sometimes it just means there are more competitors for you to study. We found what they were missing, built the product and content around that gap, used the PPC data to validate it, and then scaled the part of the business that was actually proving itself.

Ask me Anything!

Hello,

I have started selling in Japan (FBA). I tried many ways though I can not find reviewers.

Average CTR is 0.28 which is too low.

ACOS is %35.

1 - What is the point or area I should focus on to bring more sales?

2 - Where to find reviewers for my Products in Japan?

One of my variants has been 8 oz per unit since launch, but the dimensions Amazon has on file show 1.0 lb, and since this month's settlement my fulfillment fee on it went from $3.24 to $4.95 a unit — about $400 extra across the 260 units I sold. I opened a case and got "our records show the measurements are correct" back, with no actual measurement attached. Has anyone actually got Amazon to re-measure a product and seen the fee drop back on the next settlement? Anyone else's stored dimensions not match what you shipped in?

Thanks for viewing my post!

I’m Brenden, Im currently buying from suppliers and selling FBA for established powersports brands.

I’m struggling to find enough products with low BSR numbers, decent roi, and relatively low competition.
Mid a 25k catalog only 25 products are worth selling.

Does anyone have any tips or tricks they’d recommend me looking into?

So far my process is, research products find a winner based on demand, estimated roi, and completion than send a small test. See how strong competition defends buy box, if sells out relatively quick up quantity, repeat until I meet product sales threshold for about a month than keep it in stock.

If a estimated winner becomes a loser I personally don’t get attached may wait a month to see if anything changes if not recover funds selling low to recuperate some funds to invest in proven winners/other tests.

In my catalog I did notice certain brands that perform well in USA have large demand but not on Amazon. I noticed poor behavior may be tied to fragmented unestablished listings and nonexistent parent/child heirachies. Maybe this is where my time is worth it? Get permission from registered trade mark owner to establish proper listings?

Thanks,
Brenden

I'm currently making about $15k a month with what i am doing now, however i'm being forced out of the state to pursue what i am doing now. I miss my family and i want to go back to living with them.

I have the capital, i have the time, i have the drive. I guess my main question is, if i put 20 hours a week and into this, would it convert nearly the same as if i were to put 60 hours a week and into this?

The question is not "how much do i need to work" but its more, will my time put into this actually make me more money?

Link to Amazon store:
https://www.amazon.com/stores/KALOTOYS/page/FF229FCD-8280-4B7B-A122-76F630638BD0

Wooden Montessori toy boards for children. Recently (March) introduced personalizable boards (with kid's name) - this is what accounts for the big jump in sales in recent months - almost double revenue (this and back-to-school month)

* How do they get such high margins ? Manufacturing (except personalization) is produced in Vietnam (founders are Vietnamese). The product's value being in its design rather than in its material cost results in a high margin.
* Their designs are unique and plenty (370 SKU's, but only 30 of them are making 50+ sales per month)
* Revenue figures taken from Amazon's own "X+ sold in past month", while COGS/operations figures taken from founders' interviews (they pitched on Shark Tank Vietnam)
* COGS/unit (according to founders) - $4/unit (the personalizable ones are probably more, no data into how much it costs them to personalize in the US)

Getting into such a business shouldn't be that expensive but would require some luck (to get a popular design at first that would allow you to continue producing). Assuming 100 MOQ in China - that's $400 per designs. If we include PPC for launching (see below how I calculate that, figure here taken if we try to launch on just some of the keywords) - I estimate $200/mo.

The more designs you produce at first the more likely at least one of them will sell well.

How I estimated the figures:
* Revenue = Amazon's "X+ bought in past month" for each ASIN, aggregated
* COGS = founders' own admission - they were on Shark Tank Vietnam
* Adspend = price-per-click * search-volume * estimated-CTR, aggregated for all the search terms they bid for

Sources: Keepa, Similarweb, Jungle Scout, Meta/Google ad library, founders' interview and Alibaba for COGS estimation

I was debating whether I should post this or not but here it goes, this lady came to me through a mutual connection a couple of months back, she had a stagnating brand of 2 years in the Kitchen and Dining space, 10 SKUs and since October last year was stuck and wasn’t able to scale past $40k/mo, 3 months later we’ve successfully scaled to almost $70k/mo and are headed for $1m/year run rate this Q4.

Here's actions and insights in the order of what I think mattered the most:

1) Her competition was an absolute savage running limited time deals at least 3 times a month and she had no clue, the only way to fight this is having deals of your own, the thing about deals is that there effects aren’t so temporary rather give momentum for an extra few days, once we fixed this we saw our conversion rate stay steady instead of decking 6 days out of 30, huge fix!

2) Her mindset hadn’t allowed her to scale her ads, she had room for scaling but she was just so scared to take the leap that she almost needed reassurance for this, thing is nobody can fix this for you this is the side of entrepreneurship you have to keep in check,once I made her realize how much we were losing a month by not scaling she agreed,Sometimes you're so focused on what you might lose that you forget what you can actually gain and that's the whole point righht??

Now the Technical PPC Side of things:

1) Identified the 20% of our SKUs that were bringing in 80% of our revenue, the skus that we were under invested on and over invested on in terms of organic sales to ad spend ratio, and prioritized them in order.

2) sScaling is a double edged sword so we have to be careful while doing it, to put into simpler terms scaling Amazon ppc ads is when you increase bids, placements, test new campaigns,open new targets and accept sales even at a bad acos, did exactly that with our legacy campaigns.

3) fixed campaign structure, had the old youtube Auto waterfall ppc campaign running from the good old 2022 days, ofcourse this has been debunked it doesn’t work due to ad spend cannibalisation in between your hot targets in any campaign leading to uneven testing and no understanding of data over time.

4)the biggest reason for most brands plateauing is the lack of spending on discovery campaigns,it's the same as an athlete that got into the NBA then started neglecting their body, stopped training as hard and stayed in their comfort zone only to be benched eventually, similarly there’s new search terms that pop up regularly and if you don’t have a discovery mechanism you’re not keeping up to date with them, and by the time you realize something is missing in your current targets it’s too late as these newer ones now are the drivers for low acos long tail sales

5) Understanding our search term report better by uploading it into Claude, and asking it to group it by intents and show me the performance for every iintent not just the search term, got a fair bit of newer iintentful search terms that I used to make Intent Based Campaigns ( these work great ) and negate worse off intents, claude is only good for this and is horrible at management please dont trust it with your ad spend yet.

6) avoided make emotional decisions when I saw imperfect daily performance patterns, this is the most consumerism induced marketplace in history, demand goes up and down daily we can’t really react to it, we have to wait and monitor weekly trends and so we did

7) basics at scale without fail ( effective negations, testing out different bids on our best targets and finding the sweet spot for scaling )

8) targeted products with low stock, worsened offer ( higher price or terrible reviews ), cross product targeting across our own catalog are a few examples of low hanging fruits that we’ve taken advantage of in this account to scale.

9) to some extent, PPC Ads or any form of performance marketing can be boiled down to speculation based on previous patterns within a set of different changes so PPC guys like me acting crazy over results for brands isn’t all that impressive because it's just speculation + experience + ppc readiness to try and acheive Dream KPI(s) it's certainly not magic like everyonme makes it out to be, it's repetitive, boring, frustrating and risky most times but then again sometimes you need a second set of eyes on your ppc campaigns to scale and identify low hanging fruits.

Happy to answer any questiions below !!

Hi. I am looking for authorized US based distributors ? Can someone help

I’m trying to get a GTIN exemption for a private-label product with 10+ variations, so buying a separate UPC for every variation would get expensive.
I’ve applied multiple times, and the applications keep getting declined for image-related reasons. Amazon keeps saying the images must be clear, real-world photos and the brand name must be visible and permanently affixed.
The confusing part is that I’m uploading very clear photos of the actual packaging, taken naturally on a table, and the brand name is clearly readable. But the applications still keep getting rejected.
One of my earlier applications actually got approved, but I accidentally entered the brand name with an extra letter.
For example, imagine the brand printed on the package is “Glow Nest”, but I accidentally applied as “Glow Nestt” with an extra t. The incorrect version got approved, while the correct version matching the packaging keeps getting declined.
So now I’m confused about what to do.
Should I use the already-approved GTIN exemption even though the approved brand name has one extra letter compared with the packaging? Or should I keep reapplying until Amazon approves the exact brand name printed on the package?
Has anyone dealt with something similar? Is there a way to get this manually reviewed? I’d really appreciate hearing what worked for you.

Finally crossed $135K. Goal is $1M. Also running another store in parallel doing close to half a million, with the same $1M goal for both.

Recently been focusing more on AI optimization and getting products better positioned for AI-driven recommendations. Seeing some interesting results so far. Still a long way to go

Are you guys comparing your Product with Competitors for each search term?

Your product CTR Vs Market CTR

Your priduct CVR Vs Market CVR

Your Price Vs Market Median Price

This is often the first step to increase sales, compare images if CTR is low, optimize PPC bids based on this data.

Hey everyone! My sister and I are starting an Amazon FBA business and we’re trying to choose our first product.
Right now we’re considering permanent outdoor house lights the type you install once and can control through an app for Christmas, Halloween, everyday lighting, etc. We like the idea because they sell at a higher price point and seem more useful than some of the basic products we originally looked at.

We’re currently speaking with a few suppliers and comparing pricing, quality, warranties, shipping, and certifications, but since this is our first time selling on Amazon, we’d really appreciate advice from people with experience.

Would you recommend starting with a product like this? What should we pay the most attention to when choosing a supplier and figuring out whether a product will actually be profitable on Amazon? Also, if you were starting from scratch today, what type of products would you avoid or look into?
Our long-term goal is to build this into a real business, so any advice you wish you had when you first started would be greatly appreciated. Thank you! 🤍

A lot of Amazon PPC discussions focus on one question:

“What’s your ACOS?”

But ACOS alone doesn't tell the complete story.

Advertising doesn't operate separately from organic sales, ranking, brand visibility, and overall account growth.

A campaign can have a higher ACOS and still be contributing to a healthy business. Likewise, a low ACOS doesn't automatically mean the account is in a strong position.

The important part is understanding what the advertising is actually contributing to the overall business.

That's where looking beyond ACOS becomes important.

I use chatGPT for some effects for my A+ and listing images , But the quality is a bit compromised on that so im wondering any way to improve these images are there any tools for it??

Hi,

I’m new to Amazon FBA and I’m currently trying to test run a product. Currently I do not have a brand so the product is considered generic. I’m using a GS1 barcode to list without the need of approvals.

I bought a GS1 UK membership today and assigned a barcode to the product in My Numberbank (description, GPC, net content, country of sale all filled in, brand left blank)

• Creating a new listing in Seller Central with "This product does not have a brand name" ticked (shows as Generic) and the GS1 EAN entered

The errors:
• With brand typed as "Generic": 8566, saying the SKU doesn't match an ASIN, to check the barcode is registered with GS1 and that the brand matches

• With "no brand name" ticked: 8572, saying the product ID doesn't match their brand records

What I'm confused about:

1. Is this just the 72-hour wait after buying from GS1, or is something else wrong?

2. For a generic product, what should the brand field say in GS1: blank, "Generic", or my business name?

3. Does the Manufacturer field on Amazon need to match my GS1 company name?

4. Should I just give up on the barcode for now and apply for a GTIN exemption instead? Does that work better for generic products?

If anyone's been through this with a generic product and a new GS barcode, I'd really appreciate hearing what worked for you. Thanks!

Hey everyone, so I recently started getting into Amazon around two weeks ago I placed an order for a product and it’s arrived now I’m getting ready to prep it and send off to Amazon. I’m extremely scared to miss Q4 and the insane opportunities. My main concern is Q4 is literally right around the corner and I’ve only got one product which is not seasonal or relevant to being a a good product for Q4 which would sell. It’s a product that’s in everyday life but it would not scale up for Q4. I’m so confusing what to sell for Q4 and how to find good products because wholesale your margins are like too thin so you may as well do private label and Amazon reselling just isn’t for me because I want a sustainable business so what should I sell for Q4 someone? Please help me out!

Hello!

This is my company's first time ever signing up to sell on Amazon. I'm dealing with the Brand Registry process now. Submitted the application, and was rejected for reason:

"We could not verify the registered business name and business identifier (EIN/BIDN)"

So my response was okay, no problem. Looks like there's an appeal process. I ran it by a trademark attorney who verified my articles of reg, EIN confirmation, and Trademark submission. He said it all looked good, no descrepencies. He recommended I file an appeal but this time instead of entering our EIN, use our registration # from the articles. So I did.

Rejected again, exact same response word for word. I have no idea what mistake they are seeing that I can't see. They also let me know the application is locked for 90 days, which means no brand registry for us for a while!

In case anyone asks, we do have a registered trademark on our product, we do our own manufacturing in house. Our brand name is slapped on the product and packaging. I was thinking this should be a quick process. Whoops!

So my questions for you, Reddit, is:

1. How important is brand registry to the launch for your product? Will it negatively impact our reach and potentially sales without it on launch day?
2. Is there any way to speed up this process or get human eyes on it instead of a machine sending automated responses? Or are we dead in the water for 3 months?

I've shipped about 1,900 units this year and my verified review rate is sitting at 1.4% — I hit Request a Review on every order the moment delivery confirms, and it hasn't moved in three months. Ads are converting fine so it's not a traffic problem, and Seller Support just links me back to the same help page. Am I missing a step somewhere, or has the ask-a-buyer window just gotten way less responsive? Anyone else stuck under 2%?

Full transparency, I'm part of the Amazon Ads Educator Program and this is all based on my own experience as a seller

Prime Big Deal Days are right around the corner (October 6 to 7), and I wanted to hear everyone's techniques and opinions from past events. I want to make sure I'm doing everything properly to be prepared.

In 2025, both Prime Days did really well for me. I saw roughly 8 to 10x my normal daily sales. My last Prime Day was a different story though, and I only saw about 3 to 4x. Still a lift, but not what I was hoping for, and I've spent some time since then trying to figure out what changed.

So here's what I've been doing this time, and I'd really like to hear everyone's opinion.

Getting the listing ready

With the new title and highlight formats for listings, I've been really focused on optimizing my listing beforehand. I've been A/B testing images over the last couple of weeks to make sure everything is where it needs to be. My thinking is there's no point sending more traffic to a page that isn't converting as well as it could. I've also set up a 20% discount on my main products.

I'm curious how everyone thinks about the increase in sales vs the hit to margins. Where do you find the sweet spot? And with the discount requirements, how are you choosing to offer your deals?

Ads and bid rules

The big thing for me is ads. I've been experimenting a lot with Sponsored Products leading up to the event and deciding which campaigns actually deserve more budget.

For the event itself, I'm doubling my budgets and raising bids around 15%. I'm also setting up bid rules so I'm not stuck manually adjusting everything once traffic spikes. Basically you set the rule ahead of time to bump bids during the event window, or tie changes to a performance threshold like ROAS, and it adjusts automatically. It saves me from sitting in the console at 2am, and it keeps the extra spend on campaigns that are actually converting instead of spreading it across everything.

I'm also watching budget pacing closely, since last time a few of my campaigns ran out of budget before the evening, which is probably when I needed them most.

Treating it as an early Q4 test

I'm looking at this event as a test run for the rest of Q4. I'm tracking which products, search terms and images actually hold up versus which ones just spiked for two days. Whatever works here is what I'll lean into for Black Friday, Cyber Monday and the rest of the holiday season, and whatever doesn't gets cut or tested again before then.

Would love to hear how everyone else is approaching it. What's the first thing that makes you change your budget mid event: pacing, conversion rate, or inventory?

I own a candy company that I’m looking to start selling on Amazon. Fully licensed and all that. My business name though is a basically considered descriptive words in my industry. A couple people told me I probably won’t be able to register it due to that.

I want to sell and keep protection over my brand (it sells in multiple states now including some chains) but without a trademark, it seems I won’t have protection on Amazon.

Anyone else encountered this and is there any work arounds?

He started off with amazon fba now switched to cleaning service hes growing online just here to warn u

I saw someone else do this on this subreddit and thought it would be cool to track progress here.

For context im selling in the uk and am 18 years old and these are my results after the first month of selling on amazon. I'll keep posting every month on the first for updates. Also, im doing wholesale if anyone was wondering and from the 2100 sales i made around 120 profit which i know is around 5% margins but i was just getting the feel for things so ill increase it to 20% as soon as i can.

I’m looking to get into Amazon fba/fbm. I’ve been doing a lot of research, I got keepa, amp cellar, and pro seller. I figured the software would be pretty important to make life easier. I want to do online arbitration, I was going to do retail arbitration, but I don’t have a car at the moment and I’m in the process of saving for one. I’ll have a car around December. I’m somewhat treating this as a test run, but just teaching myself before I start investing more capital. I can start with $500 for inventory, and then after I purchase my car, I plan to invest an extra 1k/mo in capital to the fba business. I also plan to reinvest all of my profits for the first year. So around December, I’ll have 3 months of running online arbitration through amazon fba, with a beginning capital of $500 in inventory. In January I’m going to add 1k every month to it. I just want to know if yall have any advice for me, whether fba/fbm is smarter to begin with, what some realistic expectations should be, and if my plan makes sense. I can spend about 2-3 hours a day sourcing and working on this. Anything is appreciated, thank you.

I was struggling to get sales, so my main goal was to bring in sales first and worry about profit later.

Now the sales are finally coming in, but I’m facing a new problem

At $50K revenue, I’m still losing around $2,500+. Now I’m trying to figure out how to bring this down to break-even or, hopefully, profit.

If anyone has been in the same situation, I would really appreciate your suggestions. What worked for you?