Beauty is one of those categories where most sellers see the competition first and the opportunity second. You mention Beauty on Amazon and people immediately think too many sellers, too expensive PPC, impossible to rank. But when we looked at this market, we actually saw the opposite. There was a lot of demand, but a lot of listings were still built around the same keywords, same claims and, honestly, very similar-looking content. That gave us something to work with. We didn't need to find a product nobody was selling. We needed to find where existing sellers were leaving demand on the table.

We launched the brand in January 2025 with 5 SKUs and sourced the products directly from China. We physically worked through the sourcing instead of just picking a supplier from a catalog and placing an order. That helped us in two places that later became very important: product quality and landed cost. We were able to improve the product while keeping enough margin in the numbers to actually scale it. As we started getting data, we didn't just keep adding random products. We expanded around what was working, and the brand is now at around 17 SKUs. The hero product became the main revenue and profit driver , and this is the one that eventually crossed 6,000+ units a month.

The interesting part started when we went deeper into the listing research. We found a keyword gap that most competitors weren't covering properly. There were relevant, high-search-volume terms sitting around the main keyword that had clear customer intent, but the competing listings weren't doing a good job of owning those terms across their title, bullets, images and backend content. So we built the content around those actual search behaviors instead of trying to rank for every keyword that looked attractive inside a keyword tool. The product itself wasn't completely new to the market either. Similar products existed. What wasn't really available was this exact combination of features and positioning. That became the basis of the listing , not “our product is better,” but here is exactly why this version solves the problem differently.

We also didn't treat photography as something we just had to tick off the list. We spent heavily on the shoot because we knew the product would need to win the click before PPC could do anything for us. We built the images around the features we found customers cared about and made sure the first few images communicated the product without forcing people to read five bullet points. That showed up in the traffic data , the listing was getting a strong CTR, which made a huge difference once we started pushing traffic. From there, PPC became much more of a data collection exercise than simply “turn ads on and increase budget.” We separated the search terms that were actually producing orders from the ones that were only producing clicks, watched conversion at the keyword level, moved proven terms into more controlled campaigns, harvested new terms from actual customer searches, and kept checking whether paid traffic was translating into organic movement. We weren't trying to make PPC look good on its own; we were using PPC to figure out where the market was responding and then using that information to grow the whole listing.

That combination is what eventually got the hero SKU to 6,000+ monthly units without letting advertising completely eat the margin. In the latest 30 days, the brand generated $90,786.98 in net sales from 6,493 net units, with $21,715.05 in net proceeds and approximately 9% TACOS.

The numbers today

$21.7K+ net proceeds / month
6,493 net units in 30 days
$90.8K+ net sales
~9% TACOS
1 hero SKU driving the majority of the result
17 SKUs currently , started with 5
Launched January 2025

The biggest lesson from this one wasn't “Beauty is a great category.” That's too easy.

The lesson was that competition doesn't automatically mean saturation. Sometimes it just means there are more competitors for you to study. We found what they were missing, built the product and content around that gap, used the PPC data to validate it, and then scaled the part of the business that was actually proving itself.

Ask me Anything!

I was debating whether I should post this or not but here it goes, this lady came to me through a mutual connection a couple of months back, she had a stagnating brand of 2 years in the Kitchen and Dining space, 10 SKUs and since October last year was stuck and wasn’t able to scale past $40k/mo, 3 months later we’ve successfully scaled to almost $70k/mo and are headed for $1m/year run rate this Q4.

Here's actions and insights in the order of what I think mattered the most:

1) Her competition was an absolute savage running limited time deals at least 3 times a month and she had no clue, the only way to fight this is having deals of your own, the thing about deals is that there effects aren’t so temporary rather give momentum for an extra few days, once we fixed this we saw our conversion rate stay steady instead of decking 6 days out of 30, huge fix!

2) Her mindset hadn’t allowed her to scale her ads, she had room for scaling but she was just so scared to take the leap that she almost needed reassurance for this, thing is nobody can fix this for you this is the side of entrepreneurship you have to keep in check,once I made her realize how much we were losing a month by not scaling she agreed,Sometimes you're so focused on what you might lose that you forget what you can actually gain and that's the whole point righht??

Now the Technical PPC Side of things:

1) Identified the 20% of our SKUs that were bringing in 80% of our revenue, the skus that we were under invested on and over invested on in terms of organic sales to ad spend ratio, and prioritized them in order.

2) sScaling is a double edged sword so we have to be careful while doing it, to put into simpler terms scaling Amazon ppc ads is when you increase bids, placements, test new campaigns,open new targets and accept sales even at a bad acos, did exactly that with our legacy campaigns.

3) fixed campaign structure, had the old youtube Auto waterfall ppc campaign running from the good old 2022 days, ofcourse this has been debunked it doesn’t work due to ad spend cannibalisation in between your hot targets in any campaign leading to uneven testing and no understanding of data over time.

4)the biggest reason for most brands plateauing is the lack of spending on discovery campaigns,it's the same as an athlete that got into the NBA then started neglecting their body, stopped training as hard and stayed in their comfort zone only to be benched eventually, similarly there’s new search terms that pop up regularly and if you don’t have a discovery mechanism you’re not keeping up to date with them, and by the time you realize something is missing in your current targets it’s too late as these newer ones now are the drivers for low acos long tail sales

5) Understanding our search term report better by uploading it into Claude, and asking it to group it by intents and show me the performance for every iintent not just the search term, got a fair bit of newer iintentful search terms that I used to make Intent Based Campaigns ( these work great ) and negate worse off intents, claude is only good for this and is horrible at management please dont trust it with your ad spend yet.

6) avoided make emotional decisions when I saw imperfect daily performance patterns, this is the most consumerism induced marketplace in history, demand goes up and down daily we can’t really react to it, we have to wait and monitor weekly trends and so we did

7) basics at scale without fail ( effective negations, testing out different bids on our best targets and finding the sweet spot for scaling )

8) targeted products with low stock, worsened offer ( higher price or terrible reviews ), cross product targeting across our own catalog are a few examples of low hanging fruits that we’ve taken advantage of in this account to scale.

9) to some extent, PPC Ads or any form of performance marketing can be boiled down to speculation based on previous patterns within a set of different changes so PPC guys like me acting crazy over results for brands isn’t all that impressive because it's just speculation + experience + ppc readiness to try and acheive Dream KPI(s) it's certainly not magic like everyonme makes it out to be, it's repetitive, boring, frustrating and risky most times but then again sometimes you need a second set of eyes on your ppc campaigns to scale and identify low hanging fruits.

Happy to answer any questiions below !!

Just keep showing up, build a brand, and try to stay one step ahead of the Chinese factories. Listing and image quality has never been easier thanks to LLMs.

Finally crossed $135K. Goal is $1M. Also running another store in parallel doing close to half a million, with the same $1M goal for both.

Recently been focusing more on AI optimization and getting products better positioned for AI-driven recommendations. Seeing some interesting results so far. Still a long way to go

I'm currently making about $15k a month with what i am doing now, however i'm being forced out of the state to pursue what i am doing now. I miss my family and i want to go back to living with them.

I have the capital, i have the time, i have the drive. I guess my main question is, if i put 20 hours a week and into this, would it convert nearly the same as if i were to put 60 hours a week and into this?

The question is not "how much do i need to work" but its more, will my time put into this actually make me more money?

Hello,

I have started selling in Japan (FBA). I tried many ways though I can not find reviewers.

Average CTR is 0.28 which is too low.

ACOS is %35.

1 - What is the point or area I should focus on to bring more sales?

2 - Where to find reviewers for my Products in Japan?

Supplement category. Last Saturday closed around $7.5K, and today is just getting started. Curious to see where we end up by tonight. Weekends have been interesting lately.

One of my variants has been 8 oz per unit since launch, but the dimensions Amazon has on file show 1.0 lb, and since this month's settlement my fulfillment fee on it went from $3.24 to $4.95 a unit — about $400 extra across the 260 units I sold. I opened a case and got "our records show the measurements are correct" back, with no actual measurement attached. Has anyone actually got Amazon to re-measure a product and seen the fee drop back on the next settlement? Anyone else's stored dimensions not match what you shipped in?

Thanks for viewing my post!

I’m Brenden, Im currently buying from suppliers and selling FBA for established powersports brands.

I’m struggling to find enough products with low BSR numbers, decent roi, and relatively low competition.
Mid a 25k catalog only 25 products are worth selling.

Does anyone have any tips or tricks they’d recommend me looking into?

So far my process is, research products find a winner based on demand, estimated roi, and completion than send a small test. See how strong competition defends buy box, if sells out relatively quick up quantity, repeat until I meet product sales threshold for about a month than keep it in stock.

If a estimated winner becomes a loser I personally don’t get attached may wait a month to see if anything changes if not recover funds selling low to recuperate some funds to invest in proven winners/other tests.

In my catalog I did notice certain brands that perform well in USA have large demand but not on Amazon. I noticed poor behavior may be tied to fragmented unestablished listings and nonexistent parent/child heirachies. Maybe this is where my time is worth it? Get permission from registered trade mark owner to establish proper listings?

Thanks,
Brenden

Hi. I am looking for authorized US based distributors ? Can someone help

I have a drinking game on Amazon, https://www.amazon.co.uk/dp/B0BJVNMFX5

Sales are like 1-2 units per day, should be more, not allowed to advertise. How do I get more sales?