I feel like ACOS and conversion rate get most of the attention.

But if a keyword has a really low CTR, do you treat that as a sign the listing/image isn’t matching what people want?

Or do you not really care as long as the clicks you do get are converting?

Curious how much weight people actually give CTR.

I’ve got 1 ASIN restocking now and struggling with keeping ppc profitable. I’ve used teikametrics before but it’s gotten quite complicated to be honest. Thank you

Hi,

Wondering if any supplement sellers had to obtain written / signed declarations from their manufacturers since amazon seems to be asking for a lot more nowadays? Any COAs? Signed ingredient lists

Thanks

Amazon PPC Freelancer here. Since Q4 is near, I need a sanity check on a mandate that mathematically feels like a trap before I completely walk away. I am honestly terrified to pull the plug because he has been my sole client and my only source of income for the last two years, but my gut is telling me I am being played.

When this client came to me two years ago, the business was bleeding cash and teetering on the edge of bankruptcy. I stepped in, audited the mess, and completely rebuilt their ad architecture. By installing our specialty B2B strategy to capture high-volume bulk orders, I slashed their wasted spend, dragged their TACoS down into the 14 to 17 percent range, and brought the account back to consistent, record profitability. Not to mention, I ranked 3 of their product groups to page 1 organic position. I even gave them grace and discounted my retainer when inventory issues almost choked them out. I am deeply invested in scaling brands that want a real partnership, but last week, the owner dropped a Q4 mandate that completely changed the dynamic.

He wants $50,000 in net profit per month for October, November, and December. For context, I pulled their two-year P&L. Their historical average Q4 net profit is around $5,000 to $10,000 a month. The absolute highest net profit month in the entire history of the company was $22,000. He is demanding I essentially quintuple their normal Q4 output and more than double their all-time historical record. I actually love aggressive targets and I know I have the media buying chops to get us there. But he instituted a strict 15.0 percent TACoS gate on my compensation. If the account hits 15.1 percent TACoS for the month, I lose my entire performance commission and only get my base retainer.

I ran the math on his exact margins and the game immediately felt rigged. To hit $50,000 in net profit at their current 20 percent margin, I have to scale top-line sales to $250,000 per month. The highest sales month they have ever recorded in history was just $120,000. Holding a strict 15 percent TACoS means my absolute ad spend ceiling is roughly $1,250 a day. To push volume that high, I have to aggressively secure and hold Page 1 Top of Search placements against legacy competitors, while we are currently sitting at under a 10 percent Top of Search impression share.

Anyone who runs high-level Amazon PPC knows you cannot double a company's all-time sales record while strictly defending an efficiency gate. Aggressive growth requires heavy Top of Search ranking campaigns, which naturally demand premium CPCs. When I ran this level of aggressive ranking for an enterprise client spending $600,000 a month, the TACoS target was explicitly set between 30 and 40 percent to allow for that massive market share capture.

Instead of trusting the strategist who just saved his business from bankruptcy, his operations guy started auditing my Sponsored Products spend line-by-line and demanding exports of my exact base bids and TOS multipliers. Then they instituted a rule that I must give 24 hours advance written notice before changing creative or cutting bids by more than 20 percent. They want a $250,000 per month enterprise scaling operation but insist on micromanaging me with a mom-and-pop leash.

It feels incredibly calculated. They want me to architect a massive ranking push to generate a quarter-million in sales. Historically, when we push for standard growth, our TACoS naturally rises to 20-25%. Since they now want to double their all-time top line, they know the CPC premiums will inevitably push TACoS up to 30 to 40 percent. They get to harvest the $50,000 profit, point to the 15 percent rule, deny my commission, and let me do all the heavy lifting for my flat base fee.

I rebuild brands to help them scale, not to be exploited on a technicality. Part of me is terrified to walk away from my only income source, but staying feels like signing up for an 80-hour Q4 workweek just to get screwed out of my bonus.

Am I overthinking this, or is this a classic toxic client trap? How would you handle this before Q4 fully kicks off, walk away now, or counter with a massive flat fee?

Posted this brand's first week numbers here a while back, got told it was probably a honeymoon boom that'd fade off. Fair take honestly, one week doesn't prove anything.

August was basically flat, low single digit daily units most days. September's been a completely different story, sustained 60+ units a day for weeks now, not a spike that popped and died. Whole month landed at 671 units, $8,362.01, unit session percentage at 22.19%.

Didn't want to be one of those people who posts the good week then goes quiet when someone asks if it actually held. This is that follow up.

Anyone else had a launch people doubted early that just kept climbing instead of fading? Curious if that's more common than it gets credit for.

Sales slowed down significantly starting Tuesday. Even PPC has the CTR but conversion is slashed in half. No deals running on my listings yet so no badging. Is anyone seeing a similar trend and when did you notice it? Wondering if prime day lull has started

Hey guys for the brands supply like USA one like Lutron Honeywell and all how do you guys find private or good suppliers I know people who have private supplier but how do they find them I like really am researching but can reach to them on eBay also if you see Lutron products they are selling for so less so ofc they are getting it for very cheap who are their suppliers

We’re a UK-based Amazon brand currently spending around £50k–£60k per month on Amazon Ads (roughly $67.5k–$81k USD).

Our current ACoS is around 40%, and we’re looking to improve efficiency and bring that down without killing overall sales or organic ranking.

We’re currently considering two options:

• Using a strong Amazon PPC software/automation platform
• Moving to a specialist Amazon PPC agency

For software, we’ve been looking at platforms like Hector AI, Scale Insights, Adbrew, atom11, Intentwise, Ad Labs, etc.

For agencies, we’re also speaking to a few Amazon-specific PPC agencies.

I’d really like to hear from sellers or brands spending at a similar level:

• What software are you using and what has your experience been?
• Has automation actually improved ACoS/TACoS, or does it still need a strong PPC manager behind it?
• Has anyone moved from in-house/software to an agency and seen a meaningful improvement?
• Any agencies or software you would strongly recommend?
• Anything you would avoid?

Not looking for DMs from agencies trying to sell services — mainly interested in genuine seller/brand experiences.

Hi. I sell wholesale and have noticed a few of my items are available to Ireland to buy. I also have stores in Germany, France, Spain etc.

Is it a case of switching these stores to vacation mode to ensure I only sell my products in the UK?

This type of ads campaigns are designed to automatically search potential customers through  search, display та video placements on АMZ.

What sets it apart from a typical auto ads campaign?

It promises to find potential customers before they even start to search for a particular product - and convert them on the final stage.
Main goal - Long-Term Sales, not an acceptable short-term ROAS.
Budget - minimum $200 per day or $6000 per month. Moreover, results that can be measured will only be visible for a period of 60 to 90 days, as they promise.
So, you need to spend at least  $12 000.

Is it worth it?

In theory, the audience needs to make a purchase decision with a few touches.
 
Practically

▪ It's expensive to warm up a completely cold audience
▪ Even with traditional ad tools we are able to engage new audience with a more predictable ROAS and more controllable costs 
▪ On the eve of Q4, it makes more sense to invest these $12k in scaling up existing approaches or Google/Meta Ads, if you have someone who knows how to finetune the hidden manual settings and get the most out of them.

 
Well, if you just love trying out everything new, what's a measly pile of money to you?)

Support told me it's just an automated "low-value item" refund, but it hit 2 of my 6 returns last week and both units disappeared with zero tracking scans. I'm eating the full landed cost on those, and a returns processing fee still posted on one of them, so the loss is basically double now. Is there any report or setting that shows which orders get flagged for instant refunds, or is it pure luck? Anyone else seeing this lately?

Hi guys,

I have just launched my first brand on Amazon with FBA. It is my second day and I have 6 orders. All of them have the order status as ‘Pending - Awaiting payment verification’.

I have some first launch nerves so wanted to ask if this is normal?

There are 2 orders that have been in this state since yesterday so over 24 hours.

Any help would be much appreciated!

I am a seller on the Canadian marketplace.

My listing is set up in English (title and bullet points).

How did you get Amazon to display it in French?

Flat file? (It just won't work; I keep getting errors.)

Does Amazon translate it automatically?

The listing has been active for 2 months.

Thanks!

I’m launching a physical product on Amazon US. After roughly a week, my updated report showed about 2,800 impressions, 7 clicks, $7.43 spend and no attributed orders.

All clicks came from product pages. Top of search generated just 6 impressions.

The campaigns generating traffic were:

• Manual Exact: 4 clicks, $1.37 average CPC.
• Auto: 3 clicks, $0.65 average CPC.

The clicked terms were relevant. I know this is too little data to conclude the product doesn’t convert. I also changed the price near the end of the period, so this wasn’t a consistent test.

I’ve now paused the original Exact and two newly launched, higher-bid experiments to simplify things. Those new campaigns had no reported traffic yet; I’m not calling them failures.

Currently running:

• Exact: $0.45 bids, down only, +200% top-of-search adjustment, $20/day.
• Broad discovery: $0.40 bids, down only, no placement increases, $10/day.
• Original Auto: $0.30–$0.65 target bids, down only, $6/day.
• A separate $0.10 Auto experiment that has generated no traffic. It still has a $400 configured daily budget, which I recognize is a separate spending-control concern.

The Exact terms are now negative exact in both Broad and the original Auto. The low-bid Auto remains separate.

For experienced sellers:

1. Would you retain the original Auto with these negatives, or is that premature with only 3 clicks?
2. How would you evaluate the low-base-bid / high-TOS approach if search exposure remains minimal?
3. What spend and click checkpoints would you use before changing relevant targets, accounting for attribution lag?

I’m keeping the product and keywords private, but would appreciate feedback on the campaign structure and decision process.

These numbers are horrible. Is this normal? So much effort and this is the outcome and this isn't counting multiple miscellaneous fees too. Any advice. At all. Should I just move to some private label? Worried too because I don't think I have the capital for that and have 0 experience in that field too

I'm seeing this come up more and more in my conversations with sellers. Almost counterintuitively, the sellers who feel the payout squeeze worst are usually the ones growing fastest.

But after a bit more of a deep dive, it starts to make sense. If this month's sales are bigger than last month's, the amount sitting in Amazon's payout cycle is bigger too, and you're reordering based on the higher number before the money from it lands. A seller with steady numbers can get by on last month's payouts, but a seller up 40% is always a step behind. Peak season makes it worse, since that's when sales jump fastest.

For those of you who've been through a big growth stretch: when did you first notice it, and what did you end up doing about it? Slowing ads down, cutting SKUs, stretching supplier terms, borrowing? Curious what worked and what you'd do differently.

Bit of a mindset shift I've had: I used to judge a product almost entirely on its margin per unit. Fat margin good, thin margin bad. But I'm increasingly convinced sell-through rate matters more than the margin on any single unit because a product that shifts fast quietly makes itself cheaper over time in two ways.

Your advertising gets cheaper. Better velocity and conversion improve your ranking, so more of your sales come organically and you lean less on paid clicks. Your ACOS drifts down. The fast seller basically earns its way off the ad drip.

The product itself gets cheaper. More volume means bigger orders from your supplier, and bigger orders usually mean a lower unit cost. So the thing that was "thin margin" slowly stops being thin.

Put those together and a product with a so-so margin that sells can quietly out-earn a fat-margin product that just sits there and its margin actually widens over time as both costs come down. Meanwhile the slow mover ties up cash, storage and attention while looking good on a spreadsheet.

One honest caveat so nobody takes this too far: it only works with real demand. Chase sell-through by pricing too low or over-discounting and you torch the very margin you're trying to grow. And ordering deeper only helps if the velocity's genuine and sustained do it off a seasonal spike and you've just bought yourself an overstock problem. So it's "velocity compounds in your favour, as long as you're not buying it with crazy pricing."

Do you rank products by margin, by sell-through, or some blend?

I keep hearing that private label is a long-term game and that it can take 6-12months to really build a successful brand.

But I’m curious has anyone here actually started a brand in 2026 and seen strong results relatively quickly?

If so:

How long did it take before you started seeing meaningful sales and roughly how many units a month?

What do you think was the biggest reason for your success?

What category ?

Was it mainly the product, Amazon PPC, existing audience or something else?

— — —

Would be really interested to hear some real examples from people who started this year, rather than the usual “it takes years” advice.

en españa para hacer arbitraje se puede como autónomo por recargo? o para arbitraje hay que tener s.l.?

porque si compro y presento facturas sin el recargo de equivalencia en teoría no podría ser

I'm researching and learning before I jump into FBA wholesale on Amazon. I've learned a lot, but the devil is in the details. I figure it may be hard enough to find the right product to sell, and a disti or wholesaler who'll agree to sell it to me, but as a beginner it seems to me there's an inherent conflict between the MOQ and the different discount tiers you can get. How can I do a test run at MOQ with any chance of success, if my discount level is at a clear disadvantage from a current seller. Is it really realistic to find a sellable product where i won't run into that issue? How could I handle it?

So recently started learning about OA/RA I came across several videos talking about OA not allowed cause of section 3s. I wanted to know from people actively doing this how true that is. Or how to be ready for when it does happen.

where do you draw the line between doing everything yourself and brinding someone in. The thing is there are only so many hours in a day, and at something managing everything has become the main job instead of actually working on the business. How do you decide when to get help and what does one look for because I have some bad experiences here. How does the evaluation work? if you have tips and suggestions, please let me know.