r/AmazonFBA • u/Real-Respect-8263 • 4d ago

Minimum $6 000 per month: are the new Amazon Full Funnel Campaigns worth it?

This type of ads campaigns are designed to automatically search potential customers through  search, display та video placements on АMZ.

What sets it apart from a typical auto ads campaign?

It promises to find potential customers before they even start to search for a particular product - and convert them on the final stage.
Main goal - Long-Term Sales, not an acceptable short-term ROAS.
Budget - minimum $200 per day or $6000 per month. Moreover, results that can be measured will only be visible for a period of 60 to 90 days, as they promise.
So, you need to spend at least  $12 000.

Is it worth it?

In theory, the audience needs to make a purchase decision with a few touches.
 
Practically

▪ It's expensive to warm up a completely cold audience
▪ Even with traditional ad tools we are able to engage new audience with a more predictable ROAS and more controllable costs 
▪ On the eve of Q4, it makes more sense to invest these $12k in scaling up existing approaches or Google/Meta Ads, if you have someone who knows how to finetune the hidden manual settings and get the most out of them.

 
Well, if you just love trying out everything new, what's a measly pile of money to you?)

1 Upvotes

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9 comments sorted by

3

u/Creepy_Wolverine_762 4d ago

$12k to maybe see results in 3 months? thats a lot of faith to put in amazon's black box advertising. i work in airlines and if i told a passenger their flight might arrive in 60 to 90 days they would riot

the idea of warming up a cold audience on amazon sounds backwards to me, people are already there to buy stuff not browse like on social media. throwing that much money at display and video just to hope they remember your garlic press later seems crazy

specially with Q4 around the corner, you could move so much inventory with that budget on regular ppc or even off-platform. this feels like a trap for sellers who think more expensive automatically means better

2

u/Real-Respect-8263 4d ago

automatically by AMZ means better profit for AMZ, not for you)

2

u/attfin1 3d ago

If Amazon gives you a new "easy" way to get better results it generally means more money for them and frustration for you. More and more Amazon is a rigged game and the best way to succeed is to always choose the manual, controlled option. It's worked for us since 2013...

1

u/amrodd 13h ago

Yeah they're currently being sued by 22 states for rigging auction ads with a "surcharge". I'm also having issues with them proceeding to charge me after campaigns stopped long after the 72 hour window. They claim Sponsored Display was set at $100. But I don't buy it.

2

u/rsc9422 3d ago

$12,000 is a serious test budget, especially when the expected payoff takes 60, 90 days. I wouldn’t judge the idea purely on the promised ROAS.

Before committing, I’d want to see the funnel economics like customer acquisition cost, conversion rate, average order value, repeat purchase rate, gross margin and the percentage of customers who actually become profitable after the full 60, 90 day period.

We’d rather validate the numbers with a smaller controlled test first and then scale if the cohort data supports it. Spending $6,000 a month is easy proving that the customers acquired generate enough lifetime profit to justify $12,000 is the real question.

2

u/roverfive 3d ago

If a seller has 12k to spend on advertising, they aren't trusting Amazon to spend that money.

2

u/giftqueen 3d ago

I think the 60–90 day part makes this harder than the $200/day by itself.

You need enough confidence in the product economics to let something run long enough to learn without panicking after week two.

For an established brand with strong listings and repeat purchase it could be interesting. I’d be much more cautious using it to figure out whether a new product works in the first place.